- Bank Of America Named First World Cup Global Bank Sponsor
Marketing Daily, Danielle Oster - Friday, August 16, 2024
The deal will include community outreach and youth programming to promote t ...
- Ally Wants To Help Consumers Examine 'Money Roots'
Marketing Daily, Danielle Oster - Thursday, August 15, 2024
The free program features virtual seminars taught by financial "wellness" experts. ...
- Planet Email: 9.7 Billion Messages Are Sent In The U.S. Every Day
Email Insider, Ray Schultz - Monday, August 12, 2024
Email is especially valuable in the fintech and subscription sectors, CleverTap repo ...
- Publicis Wins Rocket Media Review
MAD, Steve McClellan - Thursday, August 1, 2024
The firm spent an estimated $320 million on measured media last yea ...
- Why Neon Money Club Partnered With The Fastest Woman Alive
Marketing Daily, Danielle Oster - Friday, July 19, 2024
The American Express network brand launched a campaign starring Elaine Thompson-Herah ...
- The Cost Of Undelivered Email? Try $59.5B Per Year
Email Insider, Ray Schultz - Monday, July 8, 2024
With $1.067 billion in potential daily revenue,"15.4% of the emails used ...
- Nationwide Drops 100,000 Pets From Insurance
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, June 20, 2024
Nationwide's announcement comes as many Americans struggle to get various forms ...
- Yext Acquires Hearsay, Deepens Support For Financial Market
MediaDailyNews, Laurie Sullivan - Wednesday, June 12, 2024
Yext, a digital performance platform to improve search strategies, announced the acquisiti ...
- OTT/CTV Experiencing 'Jackrabbit' Effect, Borrell Data
MediaDailyNews, Laurie Sullivan - Monday, June 10, 2024
Local advertising is forecast to reach $148.9 billion this year, up 3. ...
- B2B Budget Bliss: Resources Are Being Poured Into Acquisition
Email Insider, Ray Schultz - Thursday, May 30, 2024
Most B2B marketers are positive about meeting their goals, Stirista and Ascen ...
- PayPal Becomes AdPal, Provides Access To Millions Of Users' Data
MediaDailyNews, Laurie Sullivan - Wednesday, May 29, 2024
Data on millions of PayPal users should boost its new ad busine ...
- Progressive, AAA Websites Rank Highest, Per J.D. Power
Marketing Daily, Tanya Gazdik - Tuesday, May 21, 2024
Satisfaction is highest when customers have digital-only interaction with insurers, according ...
- Rocket Companies Puts Media Account Into Review
MAD, Steve McClellan - Friday, May 10, 2024
The firm has been working with Interpublic's UM, which won the accou ...
- Live Sports Ad Placements Still Remain Strong: Streaming Has A 10% Share
Advanced TV Insider, Wayne Friedman - Thursday, April 18, 2024
Live sports have gained more exposure on streaming networks, but linear ...
- Citi Hires Blackrock Exec As CMO
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, April 9, 2024
Alex Craddock, who joined BlackRock in 2015 after spending 12 years ...
- Citizens Appeals To Financial 'Two Cents' In Latest Ad Campaign
Marketing Daily, Laurie Sullivan - Tuesday, April 2, 2024
Citizens' latest ad campaign addresses its support for personal services and financi ...
- Raymond James Plans For 'Life' In 3 New Spots
MAD, Fern Siegel - Tuesday, March 5, 2024
The "Life Well Planned" platform focuses on the more meaningful things peop ...
- How This Ally Exec Is Doing It Right!
Brand Insider: Behind The Scenes, Lisa Singer - Friday, March 8, 2024
"Don't do things that make you unhappy, but do things that a ...
- PayPal Names New CMO
Marketing Daily - Top of the News, Tanya Gazdik - Monday, February 26, 2024
Geof Seeley, who previously served as global CMO and communications officer ...
- Capital One, Discover Merger Faces Scrutiny
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, February 20, 2024
The deal could have long-term implications for credit card holders, regardless ...
- Edward Jones Asks 'What Does It Mean To Be Rich'?
MediaDailyNews, Laurie Sullivan - Friday, February 16, 2024
When someone uses the word "rich," it may mean they feel ri ...
- Schwarzenegger Returns In Another Super Bowl Teaser
Marketing Daily - Top of the News, Tanya Gazdik - Monday, January 29, 2024
If you watched NFL football Sunday, you likely saw some glimpses ...
- New Year's Resolution: Invest in Relationships
MediaDailyNews, Marisa Ricciardi - Wednesday, January 31, 2024
We must be mindful of the big, blank space - the spa ...
- Bitcoin Trading Approved For The Masses
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, January 10, 2024
"Investors should remain cautious about the myriad risks associated with bitcoin a ...
- X Talks Brand Safety, Expands IAS Partnership For Vertical Video Ad Placement
MediaDailyNews, Colin Kirkland - Tuesday, January 9, 2024
Starting in February, X will expand access to its inventory pilot wi ...
- Web3 Engagement: Explained In 2.5 Minutes
Media 3.0, Joe Mandese - Sunday, January 7, 2024
If you're still struggling to understand the benefits of Web3 branding, wat ...
- Rocket Companies Hires First-Ever CMO
Marketing Daily, Tanya Gazdik - Thursday, January 4, 2024
Jonathan Mildenhall, a MediaPost All Star in 2018, previously led marketing f ...
- Nationwide CMO's Campaign To Keep A Positive Brand Identity
Data & Programmatic Insider, Laurie Sullivan - Tuesday, January 2, 2024
Listening to Ramon Jones, EVP/CMO of Nationwide Mutual Insurance Company, describe busines ...
- The Hispanic Collective and the Financial Journey
MAD, Stephen Paez - Wednesday, December 20, 2023
Brands who leverage influencers, have a strong presence across social networks a ...
- Attention Metrics: Media & Sports, Health & Pharma, Education Score Highest, Study Finds
MediaDailyNews, Laurie Sullivan - Tuesday, December 19, 2023
DoubleVerify released its first global report on attention metrics and how ...