• by Danielle Oster , July 18, 2025

Cash App’s latest campaign is cashing in on Timothée Chalamet’s celebrity cachet.

Marking Chalamet’s first such collaboration with a financial services brand, the brand partnered with the “Dune” actor, who most recently portrayed a young Bob Dylan in 2024’s “A Complete Unknown.”

The campaign kicked off with a two-minute ad starring the actor, which focuses on generational divides on financial topics within families through a look at a “rare vegetable” store. Cash App also enlisted prior Chalamet collaborators Aidan Zamiri and Elijah Bynum (the writer/director behind the 2007 film “Hot Summer Nights,” starring Chalamet), to direct and write the ad.

“We wanted to give Timothée a platform to encourage open conversations around money across age groups in a way that felt fresh and authentic to who he is as an artist,” Cash App CMO Catherine Ferdon said in a statement.

The cinematic ad is running in theaters across the U.S. this summer before some of the year’s biggest (and potential) blockbusters. It made its debut prior to screenings of “Superman,” the new cinematic reboot of the famed DC comics superhero, which has grossed over $272 million since its July 11 premiere, according to Nash Information Services.

The ad will also run ahead of “The Fantastic Four: First Steps,” the Marvel Comics adaptation, which debuts July 25.

According to Cash App, the blockbuster focus was designed to reach millennial and Gen Z audiences and their families.

Cash App also shared the ad across social channels for both the brand and Chalamet, and directly engaged with Chalamet superfans who posted enthusiastically about the spot. The company gifted select fans with movie tickets in response to the most enthusiastically voiced messages.

The campaign will also include OOH ads running across Los Angeles and New York City.

The brand will also introduce Chalamet-themed Cash App Card stamps in the coming months.

Chalamet is the latest in a long line of celebrity partners for Cash App, which cast Shaboozey to star in a campaign promoting its Tortoise Card earlier this year.