• by Danielle Oster , 10 hours ago

Dallas-based global payment network MoneyGram has a new head marketer, following a recent CEO shakeup at the company.

The financial services company hired Lamia Pardo as its new CMO, reporting directly to CEO Anthony Soohoo; the Walmart veteran joined MoneyGram as its new CEO last fall.

"In Lamia, we've found a standout marketing leader with a track record of building data-driven, customer-centric teams,”  Soohoo said in a release. “Her forward-thinking approach and ability to align marketing strategy with scalable business impact will be a tremendous asset as we accelerate our momentum and lay the foundation for long-term growth."

Pardo arrives at MoneyGram from healthtech company HeliosX, where she served as director of growth. The appointment reunites Pardo with the fintech category -- earlier in her career, she spent over five years with Pangea, another payment platform, working her way up to a role as senior vice president, growth. It also marks her return to a CMO role, a position she briefly held for crypto wallet company Consentium in 2018.

Pardo will be tasked with leading global marketing activity across channels and markets, while driving growth for the company by linking its marketing directly to measurable business results.

Pardo succeeds Greg Hall, who spent nearly five years in the CMO role, and announced he was stepping down from the position last week. “Together, we set out to reinvigorate the MoneyGram brand, drive growth for the then-nascent digital business and redefine the role of marketing within the organization,” he wrote on LinkedIn when announcing the news. “By all measures today, the MoneyGram brand is thriving as one of the world’s strongest fintech brands while, as reported publicly, more than half of transactions are now digital.”

The appointment comes amid a transformative period for the brand, which Soohoo described in a March blog post as its “re-founding moment.”

“The way people move and manage money is changing, and we have a rare opportunity to redefine our role in global payments,” Soohoo wrote. “This isn’t about small improvements—it’s about rethinking everything from scratch. If we were building MoneyGram today, what would we do differently to make cross-border money movement affordable, accessible and secure for everyone?”