- Millennials Are Money-Savvy Thanks To Parents
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, November 30, 2023
Millennials are savvy when it comes to personal finance. "Nearly three-quarters ...
- Apple To End Its Credit-Card Partnership With Goldman Sachs
MediaDailyNews, Colin Kirkland - Wednesday, November 29, 2023
Apple has sent its current partner Goldman Sachs a proposal to e ...
- Everyone Knows Flo From Progressive
Around the Net In Brand Marketing, Tanya Gazdik - Monday, November 27, 2023
It's pretty hard to find consumers who don't know -- and li ...
- Preacher Employs Martin Short For Wealthsimple 'Work'
MAD, Fern Siegel - Wednesday, November 22, 2023
The new ad marks the first campaign for the fintech company ...
- E.l.f. Brings 'Social Entrepreneurship' To Roblox Via New Gamified Experience
MediaDailyNews, Colin Kirkland - Sunday, November 12, 2023
E.l.f. has launched its first Roblox experience with an open-world game th ...
- American Express Highlights Love Affair With Small Businesses
Marketing Daily, Laurie Sullivan - Friday, November 10, 2023
The campaign showcases the enhanced benefits of the recently refreshed U.S. Busine ...
- Meta Bans Political Advertisers, Campaigns From Using Generative AI Ad Tools
MediaDailyNews, Colin Kirkland - Tuesday, November 7, 2023
One month after rolling out various generative AI tools to advertisers, Me ...
- Mastercard Aims To Foster Connections Across Diverse Audiences
Marketing Daily, Tanya Gazdik - Thursday, October 26, 2023
Passion-based segmentation connects all kinds of age and psychographic groups, says Masterca ...
- 'Family Guy' Takes Aim At Reverse Mortgage Ad Guy Tom Selleck
TVBlog, Adam Buckman - Friday, October 20, 2023
Selleck has been the commercial spokesman for mortgage lender American Advisors Gro ...
- Discover, Coolidge Team To Offer 'Everyone' Financial Benefits
MAD, Fern Siegel - Friday, October 6, 2023
It's the first time Discover has focused on a deposit product ...
- FTC Warns Tax Preparation Companies Over Online Tracking
MediaDailyNews, Wendy Davis - Monday, September 18, 2023
The FTC warned online tax preparation companies against the use of cookie ...
- As CEO Steps Down, Jack Dorsey Is Named 'Square Head'
MediaDailyNews, Colin Kirkland - Tuesday, September 19, 2023
Alyssa Henry, CEO of Square - a unit of Jack Dorsey's finte ...
- Dentsu Study Finds Consumers Less Confident About Investing, Retirement Planning
MAD, Steve McClellan - Tuesday, September 12, 2023
Bank of America, Wells Fargo, Capital One and JP Morgan Chase a ...
- End Of Student Loan Payment Pause Could Impact Restaurants
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, September 10, 2023
With student loan payments kicking back in starting in October, restaurants a ...
- Omnicom Media Group Retains Global HSBC Business
MAD, Steve McClellan - Thursday, September 7, 2023
Agency research firm COMvergence estimates that HSBC will spend $130 million ...
- Consumers Sacrifice Privacy By Oversharing On Venmo
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 29, 2023
Many consumers are prone to oversharing on Vanmo, a mobile wallet syst ...
- Prudential Partners With Young Tennis Pro For U.S. Open
Marketing Daily, Tanya Gazdik - Sunday, August 27, 2023
The spot is directed by Reinaldo Marcus Green, director of "King Richard ...
- Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 24, 2023
Global ad spend is on track to grow 4.4% to $963.5 billi ...
- Farmers Urges 'No Compromise' When It Comes To Insurance
Marketing Daily, Tanya Gazdik - Tuesday, August 22, 2023
The message of the campaign: Farmers customers can choose both quality insuran ...
- New AI Tool Helps Financial Advisors Create Emails, Snappy Kraken Says
Email Marketing Daily, Ray Schultz - Tuesday, August 22, 2023
Snappy Kraken is offering a drag-and-drop email builder with graphic, text featu ...
- Financial Regulator To Propose New Restrictions On Data Brokers
Digital News Daily, Wendy Davis - Tuesday, August 15, 2023
The Consumer Financial Protection Bureau plans to propose new regulations that wou ...
- Experian Violated Can-Spam Law, FTC Charges
Digital News Daily, Wendy Davis - Monday, August 14, 2023
Experian Consumer Services agreed to pay $650,000 over alleged Can-Spam violations. ...
- Dentsu Reports Sequentially Lower Q2 Growth, Cites Tech And Financial Slowdowns
MediaDailyNews, Joe Mandese - Monday, August 14, 2023
Results, however, showed a sequentially improving picture for most major media, wi ...
- Google, Microsoft, OpenAI To Help Developers Use AI To Find, Fix Software Vulnerabilities
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 9, 2023
Anthropic, Google, Microsoft, and OpenAI will work with the Department of Defense ...
- Confidence Game: Few Consumers Totally Trust Brands With Their Data
Email Insider, Ray Schultz - Tuesday, August 1, 2023
Over half of U.S. consumers have suffered data loss, identity theft ...
- Medium-Sized Businesses Embrace AI, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, July 26, 2023
Almost three-quarters of owners of medium-sized businesses say their marketing is n ...
- Video Velocity: Financial Services Is Now The Top Sender
Email Insider, Ray Schultz - Tuesday, July 25, 2023
High tech is second. Overall, video usage by companies has jumped ...
- Americans Better Off Financially Post-Pandemic
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, July 20, 2023
American bank account balances are 10% to 15% higher than in 201 ...
- Visa Dives Deep Into Creator Economy
Performance Marketing Insider, Laurie Sullivan - Thursday, July 20, 2023
With a TikTok page that highlights cinematography and black culture, Kennedy @whok ...
- Why Anything's Possible For This Wendy's CMO
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, July 18, 2023
"I'm like, I can't do this. People in my position with t ...