• by Fern Siegel , January 8, 2025

Sports marketing agency is utilizing NFL players in a new campaign for Experian, an app that helps users save money.

Titled "Tackling Life by Experian," spots feature star quarterback Jordan Love and All-Pro linebacker Fred Warner and their partners. Both ads will run through the first quarter of 2025.

One ad features Green Bay's star quarterback Love, with his fiancé and professional volleyball player, Ronika Stone; the other features San Francisco's defensive linebacker Warner and wife Sydney.

The couples discuss how the Experian app helps organize their life.

Matt Shulman, head of properties at Athletes First, said: "The Experian marketing team took a truly holistic approach, worked with our in-house production team to produce each spot and understood the power of integrating the Experian brand into an original digital content series featuring our top athlete clients."

Experian will also sponsor two digital programs produced by Athletes First and its digital content studio, Goat Farm Media. "The Warner House" centers on Fred and Sydney Warner discussing NFL stories and their life as new parents.

"The Rearview" is a live reaction show where NFL players give instant reactions to games and trending league topics form inside their cars.