- Why Anything's Possible For This Wendy's CMO
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, July 18, 2023
"I'm like, I can't do this. People in my position with t ...
- Worldwide Partners Bolsters Capabilities With 3 New Agencies
Mediapsssst, Richard Whitman - Monday, July 17, 2023
The additions follow several new assignments from marketers. Last month, Brand U ...
- Farmers Insurance Limits California Policies
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 12, 2023
Farmers Insurance appears to be following the lead of State Farm a ...
- Bank Of America Fined Over Practices That 'Undermine Customer Trust'
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 12, 2023
Bank of America is being ordered by the Consumer Financial Protection Bureau ...
- Tax Sites Shared Sensitive Data With Tech Companies, Lawmakers Say
Digital News Daily, Wendy Davis - Wednesday, July 12, 2023
Popular tax preparation sites shared "millions" of users' sensitive information with Met ...
- InvestmentNews Lays Off 15 As Sale To Key Media Closes
Publishers Daily, Ray Schultz - Tuesday, June 27, 2023
EIC Paul Curcio is one of those leaving the publication, report sta ...
- AWS Invests $100M To Build Gen AI Innovation Center, Omnicom Collaborates To Reimagine Creativity
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 22, 2023
The move, which builds on its narrative at Cannes and more th ...
- Americans Don't Measure 'Wealth' In Dollars, Gen Z Delays Financial Planning
Marketing Daily, Tanya Gazdik - Tuesday, June 20, 2023
Nearly two-thirds of Americans (62%) say being able to enjoy healthy relationshi ...
- Progressive Launches 'Barbie'-Themed Spot
Marketing Daily, Tanya Gazdik - Sunday, June 18, 2023
Progressive is the official insurance sponsor of Warner Bros. Pictures' "Barbie" movi ...
- Yelp Adds Tinuiti, Assembly, Performics To Roster For Its Agency Development Program
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 14, 2023
Yelp has added three partners -- Tinuiti, Assembly, and Performics -- ...
- Global Metrics Playoff: Who's Doing Best With Their Email Marketing
Email Insider, Ray Schultz - Wednesday, June 7, 2023
The U.S. has a high click-to-open rate -- and also a hi ...
- SEC Files 13 Charges Against Largest Crypto Exchange Binance
Digital News Daily, Colin Kirkland - Monday, June 5, 2023
The SEC is claiming that Binance and its billionaire founder Changpeng Zh ...
- Google Cloud, Lucidworks Partnership Aims To Advance Personalized Search, Discovery
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 1, 2023
The partnership aims to provide precise, personalized search and discovery and gi ...
- American Express Looks At Using AI To Determine Loan Eligibility
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, May 30, 2023
American Express plans to use artificial intelligence to decide whether or n ...
- 'Trust' May Become The Key Word For Search Marketers, Especially Financial Ones
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 25, 2023
Trust may become more than a buzzword for most paid-search ads a ...
- NBA Brand Sponsorship Deals Grew 10.5% To $1.4B This Year
Television News Daily, Wayne Friedman - Wednesday, May 24, 2023
The NBA has inked a total of 2,430 sponsorship deals for a ...
- Ally Paid-Search Lead Says Customer-Centric Means Being 'Curious,' 'Intimate' With Data
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 17, 2023
Being more intimate with the numbers helps marketers question why something wor ...
- Gen Z Couples Embrace Cohabitating
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 10, 2023
Gen Z couples are moving in together at record rates, and savi ...
- Financial Monitoring Platform Launches In-App Tool For Financial Advisors
Email Marketing Daily, Ray Schultz - Friday, April 28, 2023
Financial monitoring platform Elements has debuted a tool to help advisors deliv ...
- Financial Advisors Are Offered An AI Tool For Sending Emails
Email Marketing Daily, Ray Schultz - Thursday, April 20, 2023
Catchlight says its new service helps advisors create emails at scale. ...
- Facet Rebrands, Leads Seismic Shift In Financial Planning
MAD, Fern Siegel - Friday, April 14, 2023
The firm has undergone a brand transformation and upgraded its virtual custom ...
- Off-Channel Renegades: SEC Enforces Compliance With Messaging Rules
Email Insider, Ray Schultz - Wednesday, April 12, 2023
The law firm of Faegre Drinker recommends that securities firms put writt ...
- Adobe AI Tech For Prudential Financial Means Personalization For Clients
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 31, 2023
Prudential is leveraging Adobe technology -- AI and data -- to devel ...
- Moody Marketers: They're Not As Optimistic As They Were
Email Insider, Ray Schultz - Friday, March 31, 2023
Consumers are more focused on quality than price, although that is ...
- SMI Data Shows 8 Of Top 12 Ad Categories Declined In February
MediaDailyNews, Joe Mandese - Tuesday, March 28, 2023
The big gainers were CPG (+19%) and pharma (+14%), while the b ...
- Investing.com Acquires StreetInsider
Publishers Daily, Ray Schultz - Monday, March 27, 2023
Terms were not disclosed for the purchase of StreetInsider, a provider ...
- LGBTQ+ Consumers Less Satisfied With Their Advertising Portrayals
Marketing Daily, Tanya Gazdik - Saturday, March 25, 2023
The report cited some companies effectively connecting with this consumer group, includi ...
- Ad Media Revenue To Reach $326B In 2023: Magna
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 27, 2023
Magna anticipates all media ad revenues to increase by 3.4% in 20 ...
- Sweetgreen, Other Brands Partner With Ness Health Premium Credit Card
Marketing Daily, Les Luchter - Wednesday, March 22, 2023
Brands teaming up with Ness to offer discounts and rewards include prima ...
- Ad-Blocking Consumers Influence Purchase Decisions, Magna Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2023
Google has always been against featuring more ads or paid promotional materi ...