Denver-based Worldwide Partners, the global consortium of independent agencies, has added three new partners to its network.
Delve -- a technology-focused digital agency based in Boulder, Colorado -- brings the group capabilities in analytics. Delve’s clients include AT&T, Experian, Capital One, Orange, Trek, and Wynn Resorts.
Doable -- the recently formed creative agency and the first to be founded and staffed by talent with disabilities -- brings the network a unique perspective and performance capabilities in a misunderstood consumer market.
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In addition to the agency, Worldwide will reap insights and other benefits from Doable’s research arm, the Consumers with Disabilities Research Foundation the first North American panel-based consumer research company focused on consumers and shoppers with disabilities.
Spark -- a creative agency based in Tampa, Florida -- deepens the network’s experience in travel and tourism. Spark has branded and rebranded dozens of hotels and destinations, including Visit Florida and Marriott.
The additions come as the network is winning important assignments from marketers. Last month, Brand USA gave its global media agency of record account to Worldwide Partners agencies led by R&R Partners in collaboration with Ardmore (UK) in EMEA, Hylink (China) in APAC, and Propeg (Brazil) in Latin America. It’s the largest win in the network’s 85-year history.
In addition, Boehringer Ingelheim tapped Sound Healthcare (US) and Vivactis (Belgium) for US and EMEA marketing, while Profile Products selected Monigle (US) and Curious Plot (US) for their brand experience and agricultural marketing expertise.
“We’re eliminating the traditional compromise of global marketing,” says John Harris, president and CEO of Worldwide Partners. “You’ll never again have to trade great for big, extraordinary for fast, or local for global.”
In the past five years, Worldwide Partners has grown by 40% to 84 agencies in 46 countries.