- Searches Up 43% For 'Is My Money Safe' As Another Bank Collapses
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 14, 2023
After the recent bank failures, consumers conducted online searches to understand t ...
- Hot And Cold February: Ecommerce Sales Rose By 13.2% As Consumers Stayed Home
Email Insider, Ray Schultz - Thursday, March 9, 2023
Overall retail sales increased by 6.9%, Mastercard SpendingPulse reports. ...
- Aflac Adds Coaches To March Madness Roster
Marketing Daily, Tanya Gazdik - Wednesday, February 1, 2023
In collaboration with Coach Staley, Aflac is launching "Dawn's List," which outlin ...
- Now What, Prudential? Optimistic Ads, Younger Demos For Financial Services
Marketing Daily - Top of the News, Les Luchter - Monday, February 20, 2023
New campaign not only flips the message from bad moments to uplifti ...
- Klarna Enlists Paris Hilton, 11:11 Media
Marketing Daily, Tanya Gazdik - Tuesday, February 7, 2023
Hilton is a trailblazer across fashion, tech, and business, says Klarna C ...
- Morgan Stanley Spotlights 'House Of Brands'
Marketing Daily, Tanya Gazdik - Tuesday, January 24, 2023
The campaign, its first branding effort since 2019, is "a very differe ...
- 'The Washington Post' Debuts Financial Guide
Publishers Daily, Ray Schultz - Monday, January 23, 2023
Michelle Singletary's 'Money Milestones' offers tips tor each decade of a person ...
- MeridianLink Adds Features To Engage Platform For Financial Institutions
Email Marketing Daily, Ray Schultz - Monday, January 23, 2023
The enhanced marketing automation tool helps brands launch targeted marketing campaigns mo ...
- Pitching Deep Pockets: Investors Want Their Financial Advisors To Send Them Emails
Email Insider, Ray Schultz - Tuesday, January 17, 2023
Advisors are also meeting clients virtually more than they did before t ...
- Ameriprise Handles Customers' Financial Uncertainties In New TV Spots
Marketing Daily, Les Luchter - Tuesday, January 10, 2023
Each ad features an Ameriprise customer video-chatting with their financial advisor a ...
- TaxSlayer Kicks Fear Of Filing In New Spots
MAD, Fern Siegel - Monday, January 9, 2023
The Party Land agency created two ads to underscore the joy ...
- TipRanks To Acquire 'The Fly,' Digital Publisher of Financial News
Publishers Daily, Ray Schultz - Wednesday, January 4, 2023
The firms serve retail investors with financial data and analysis. ...
- Seabourn Cruise Line Campaign One of 2022's Most-Read Stories
Marketing Daily, Tanya Gazdik - Monday, January 2, 2023
The most-read travel story of 2022 was about a demographic that traditional ...
- Team One Wins Barclays US Consumer Bank Remit
Accounts on the Move, Steve McClellan - Monday, December 19, 2022
Barclays US Consumer Bank has appointed Publicis Groupe’s Team One to ser ...
- Data Used To Support State Farm Discrimination Lawsuit
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, December 14, 2022
State Farm is under fire for allegedly discriminating against Black customers. A lawsu ...
- Microsoft Buys Nearly 4% Of London Stock Exchange, Requires Verification For UK Advertisers In Financial Services
Performance Marketing Insider, Laurie Sullivan - Monday, December 12, 2022
Microsoft will pay nearly $2 billion for a share in the Lond ...
- Q4 Scatter Pacing Down 39%
Television News Daily, Wayne Friedman - Tuesday, December 6, 2022
The difference between upfront and scatter market TV-placed media in the peri ...
- Meta Sued Over Data Collection From Tax Preparation Sites
Digital News Daily, Wendy Davis - Friday, December 2, 2022
"Several of the nation's largest online tax-preparation services installed the Pixel ...
- Cryptocurrency Most Searched Financial Category For Sponsorships
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 2, 2022
About $461 million in major league sporting club sponsorship revenue was generat ...
- NFL, Visa Partner On New Metaverse Experience In Fortnite
Digital News Daily, Colin Kirkland - Thursday, December 1, 2022
The metaverse activation is designed to engage Fortnite players through an NFL-inspir ...
- Intuit To Acquire Credit-Building Company SeedFi
Email Marketing Daily, Ray Schultz - Friday, December 2, 2022
Last year, SeedFi formed a partnership with Intuit's Credit Karma to off ...
- Tax Services Shared Personal Data With Meta: Report
Email Marketing Daily, Ray Schultz - Wednesday, November 23, 2022
The alleged data sharing was discovered by nonprofit newsletter The Markup, a ...
- Many Happy Returns - Or Not, Per PayPal Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 22, 2022
Nearly one in four consumers have returned a greater percentage of the ...
- Mailchimp Is Part Of Intuit's NFL Sponsorship
Email Marketing Daily, Ray Schultz - Monday, November 21, 2022
Intuit Mailchimp is now the official NFL league sponsor for email marketi ...
- Search Ad Spend Contracts Among Big Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 9, 2022
The digital ad industry could be on the cusp of a maj ...
- AnalyticsIQ Launches Product Linking Business With Consumer Data
Data & Programmatic Insider, Laurie Sullivan - Monday, November 7, 2022
AnalyticsIQ announced Monday the launch of its B2C solution that combines da ...
- Morgan Stanley Takes Over Times Square For Diversity Effort
Marketing Daily, Tanya Gazdik - Wednesday, October 26, 2022
The financial services company partnered with Courageous Studios for the effort, whi ...
- Affirm Takes On Credit Cards With Rewards Program
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 20, 2022
Affirm, a "buy now, pay later” service, is testing a rewards progr ...
- Realtor.com's 'House Whisperer' Aims To Help Struggling Homebuyers
Marketing Daily, Tanya Gazdik - Thursday, October 20, 2022
While the campaign is light-hearted, it comes at a time when t ...
- MassMutual Launches Spot Starring Players
Marketing Daily, Tanya Gazdik - Tuesday, October 11, 2022
"We wanted to bring some lightheartedness around the common experiences we sha ...