- MassMutual Launches Spot Starring Players
Marketing Daily, Tanya Gazdik - Tuesday, October 11, 2022
"We wanted to bring some lightheartedness around the common experiences we sha ...
- Transforming & Moving Forward With Finance of America's S.V.P.
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, October 11, 2022
"I hope this is encouraging for people to say, if you kn ...
- State Farm CMO Retires
Around the Net In Brand Marketing, Tanya Gazdik - Friday, September 30, 2022
Longtime State Farm CMO Rand Harbert is retiring and will be succeed ...
- Private Equity Firms Invest In Death Business
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 27, 2022
Private equity firms are investing in all aspect of health care, includi ...
- Financial Trends: How Brands Can Convince Consumers To Spend In A Faltering Economy
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 27, 2022
Despite inflation, 86% of consumers looking to shop for the holidays s ...
- Northwestern Mutual Urges Clients To 'Spend Your Life Living'
Marketing Daily, Tanya Gazdik - Wednesday, September 14, 2022
Northwestern Mutual's research revealed that Americans have a desire to pursue the ...
- Bank Failure: Consumers And Finserv Brands Disagree On Marketing Relevance
Email Insider, Ray Schultz - Thursday, September 8, 2022
Email is the preferred channel for consumers. But fewer than half a ...
- Marriott, Chase Partner With Pinterest For Contest
Marketing Daily, Tanya Gazdik - Thursday, September 8, 2022
The "Boundless Bucket List" contest was developed to drive awareness of t ...
- Santander Bank Poses Question: 'What Would Rafa Do?'
Marketing Daily, Tanya Gazdik - Sunday, August 28, 2022
The spot shows the tennis legend's story of grit and determination, whi ...
- Morgan Stanley, Tennis Pro Leylah Fernandez Inspire Through 'See It To Be It'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 26, 2022
Morgan Stanley debuted the TV spot featuring brand ambassador Leylah Fernandez, w ...
- Ally Financial Women Soccer Championship Shifts To PrimeTime
Marketing Daily, Tanya Gazdik - Wednesday, August 24, 2022
"We increased our media investment with CBS to help make it happen ...
- Mailchimp Helps Drive Intuit Growth For 2022 Fiscal Year
Email Marketing Daily, Ray Schultz - Wednesday, August 24, 2022
Mailchimp revenue of $762 million helped boost Intuit's Small Business and Self-Employ ...
- Past-Due Consumers Would Welcome Personalized Email Collection Messages, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, August 9, 2022
Only 27% of consumers have ever been contacted via email or S ...
- Auto Insurer HiRoad Launches Branding Campaign
Marketing Daily, Tanya Gazdik - Sunday, August 7, 2022
By showing interactions between strangers going both right and wrong, the sp ...
- Durability Of SEO In Key Economic Moments
Performance Marketing Insider, Laurie Sullivan - Thursday, July 28, 2022
Visa suggests more people used credit cards to purchase in Q2. H ...
- When A Surge In Retail Ad Spending Is A Negative Leading Indicator
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2022
"With rising consumer prices, discount store marketers sought the attention of val ...
- Land Rover Enlists Chase For Defender Service Awards
Marketing Daily, Tanya Gazdik - Monday, July 25, 2022
Other sponsors include Pelican, "Outside Magazine," dentsu X, ei3 and Kong. ...
- American Express Encourages Consumers To 'Shop Small' WIth QR Codes
Marketing Daily, Tanya Gazdik - Monday, July 11, 2022
"Let's Go Shop Small" launches July 11 in New York, Los Angele ...
- Crain Starts Product On Family Wealth Management
Publishers Daily, Ray Schultz - Friday, July 8, 2022
A weekly newsletter, Crain Currency, debuted on June 29. A website a ...
- DeepTarget Debuts Email Personalization Tool For Banks And Credit Unions
Email Marketing Daily, Ray Schultz - Thursday, July 7, 2022
Financial brands can use the platform to launch email, SMS and soci ...
- Twilio Expands, Enters Canadian Market
Email Marketing Daily, Ray Schultz - Wednesday, June 29, 2022
The engagement company already serves such Canadian customers as Shopify and Fla ...
- Google Core Web Vitals: Data Shows Retail And Ecommerce Improved
Performance Marketing Insider, Laurie Sullivan - Thursday, June 23, 2022
BrightEdge analyzed how marketers curate experiences for consumers 9 months after Google ...
- The Email Click-Clock: Which Verticals And Message Types Have The Best Metrics
Email Insider, Ray Schultz - Thursday, June 16, 2022
Personalized emails resonated most with consumers, judging by the results, Moengage repo ...
- ROI Whacked: Apple's ATT Hurts Results, And So Will The Death Of The Cookie
Email Insider, Ray Schultz - Tuesday, June 7, 2022
But over half of marketers expect to use cookies as identifiers ...
- Email Practices That May Harm Banks
Around the Net in Email, Ray Schultz - Friday, June 3, 2022
Consumers are annoyed—and worse—by redundant emails from banks. For instance, a custom ...
- Chime Campaign Equates Financial Health With Happiness
Marketing Daily, Tanya Gazdik - Sunday, May 22, 2022
"Our members have told us how good banking with Chime makes th ...
- Christopher Walken As A Squirrel?
Marketing Daily, Todd Wasserman - Thursday, May 19, 2022
Picture a squirrel that kind of looks like him -- and definite ...
- New Study Reveals Best Ad Practices On Snapchat
Digital News Daily, Colin Kirkland - Tuesday, May 10, 2022
A new study by VidMob finds star power strongly drives ad engageme ...
- Podcast Ad Spending To Rise 47% To $2.1B This Year
MediaDailyNews, Wayne Friedman - Monday, May 9, 2022
Podcast ad revenue is projected to add another 45% to $3.1 billi ...
- Jackson Hewitt Selects ActionIQ For Customer Experience
Email Marketing Daily, Ray Schultz - Friday, May 6, 2022
Neustar will provide identity resolution as part of the arrangement. ...