• by Lisa Singer , Staff Writer, July 18, 2023

Behind the Scenes with Lindsay Radkoski 

Wendy's Lindsay Radkoski talks about supporting women in the restaurant industry, valuable relationships and what it means to be tough and tender. 

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

"I'm like, I can't do this. People in my position with the workload I have, my kids, there's no possible way, and then I reminded myself, no, that's not what I'm about. I'm about showing where things are possible." That possible thing Lindsay Radkoski is referring to is competing in a triathlon, and just one example of how Wendy's svp & chief marketing officer, US, makes things possible. In this episode of Brand Insider: BTS, Lindsay talks with me about not accepting the status quo, her leap from the finance-side to CMO, and the tragic moment she believes may have shifted the course of her life. She also shares her mission to each day leave things better, admits her love for food and that it's never too soon to ask about her next meal...even if she's not done with her current one! You can watch the entire conversation here: