• by Danielle Oster , October 11, 2024

Robinhood -- the financial services company primarily known for its digital stock trading platform -- is rolling out a major brand refresh.

The new look includes a “simplified” logo symbol, with supporting wordmark; and a refreshed and “focused” color palette built around black, white, and neutral tones, according to the announcement.

Its design team was guided by a “less is more” ethos to create a “bold” but “sophisticated and focused” visual identity it hopes will differentiate the brand from competitors while offering customers a “more streamlined, distraction-free experience.”

The refreshed brand identity is already reflected across channels including Robinhood’s app, webpage, email, and social media channels. Robinhood’s new logo is also prominently featured in patches on jerseys for the NBA’s Memphis Grizzlies and Miami Heat, as part of a multiyear partnership Robinhood entered into with the teams late last month (in addition to its pre-existing partnership with the Washington Wizards).

In the coming months, the brand refresh will continue to roll out across all Robinhood’s products and marketing elements, and be fully integrated by early next year.

The refresh follows a series of recent acquisitions by Robinhood, including that of global cryptocurrency exchange marketplace Bitstamp, and AI investment research platform Pluto the following month.

“We believe it will accelerate our crypto road map, enabling us to serve a broader user base, enhance our capabilities, and provide additional liquidity for crypto trading,” Robinhood CFO Jason Warnick said of the Bitstamp acquisition, during the company’s most recent earnings call with inventors. “Additionally, we acquired Pluto to help us move even faster in AI and advisory," he added.

The brand refresh aims to signify Robinhood’s evolution beyond its roots as a digital stock trading platform into a more comprehensive offering such as its Gold subscription service. and its first credit card, the Robinhood Gold Card.

A campaign for the card quietly introduced the brand's visual identity mid-September. The ongoing campaign is running across channels including linear TV, digital video, paid social, search, podcasts, radio, and direct mail.

 

 

 

 

HED: Financial Services Company Robinhood Refreshes Graphic Identity

 

Dek: The brand's new visual identity follows a series of acquisitions and product rollouts, and is already featured across brand channels including its app and social media channels

 

Robinhood – the financial services company primarily known for its digital stock trading platform – is rolling out a major brand refresh.

 

The brand’s new look includes a “simplified” logo symbol, with supporting wordmark; and a refreshed and “focused” color palette built around black, white, and neutral tones alongside “purposeful pops of Robin Neon” – the brand’s distinct bright yellow hue

 

Its design team was guided by a “less is more” ethos to create a “bold” but “sophisticated and focused” visual identity it hopes will differentiate the brand from competitors while offering customers a “more streamlined, distraction-free experience,” according to the announcement.

,

The refreshed brand identity is already reflected across channels including Robinhood’s app, webpage, email, and social media channels. Robinhood’s new logo is also prominently featured in patches on jerseys for the NBA’s Memphis Grizzlies and Miami Heat, as part of a multiyear partnership Robinhood entered into with the teams late last month (in addition to its pre-existing partnership with the Washington Wizards).

 

In the coming months, the brand refresh will continue to roll out across all Robinhood’s products and marketing elements, and be fully integrated by early next year.

 

The refresh follows a series of recent acquisitions by Robinhood, including that of global cryptocurrency exchange marketplace Bitstamp, and AI investment research platform Pluto the following month.

 

“We believe it will accelerate our crypto road map, enabling us to serve a broader user base,

enhance our capabilities, and provide additional liquidity for crypto trading,” Robinhood CFO

Jason Warnick said of the Bitstamp acquisition, during the company’s most recent earnings call

with inventors. “Additionally, we acquired Pluto to help us move even faster in AI and advisory,”

he added.

.

 

The brand refresh aims to signify Robinhood’s evolution beyond its roots as a digital stock trading platform into a more comprehensive offering such as its Gold subscription service. and its first credit card, the Robinhood Gold Card, launched.

 

The brand quietly introduced the new visual identity in a campaign for the credit card which launched mid-September. The ongoing campaign is running across channels including linear TV, digital video, paid social, search, podcasts, radio, and direct mail.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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