• by Fern Siegel , July 30, 2025

Ent Credit Union, the largest credit union in Colorado, has chosen Cactus as its integrated AOR. ECU has $9.9 billion in assets and more than 550,000 members.

The assignment was won after a competitive review.

Cactus' has expertise in the financial-services sector. Previous finserv clients include CommunityAmerica Credit Union, Umpqua Bank, UMB Bank, Westerra Credit Union and and TCF Bank.

Ent Credit Union is also the official banking partner of the Denver Broncos.

“The Cactus team believes deeply in the credit-union advantage, and it’s why we love working in this space.” said Joe Conrad, Cactus CEO. “The Ent relationship represents an opportunity to message those advantages to prospective members at scale, wherever needed, and position a powerhouse credit-union brand.”

First work from the Denver-based agency is expected later this year.