The fully integrated campaign runs across social media, network TV during the NBA finals, podcasts and gaming platforms.

The campaign positions Venmo as a platform that's gone beyond peer-to-peer payments. Now, it can be used to pay for everything from ride-shares to clothing. In addition, everyday purchases earn enhanced rewards with Venmo Debit Mastercard.

The creative is by 72andSunny.

Diego Scotti, executive vice president/general manager, Venmo's consumer group, said: "Venmo users trust Venmo to move money, so we're making it easier — and more rewarding — to spend and live their lives with an app that moves as fast as they do."

Venmo reports revenue grew 20% year-over-year.

72andSunny, which recently won the Princess Cruises account, has done creative work for Panera, United Airlines and ETrade.