Commentary

'FT' Gets AI: Publisher Works With RavenPack To Integrate Journalism, Services

Artificial intelligence (AI) is moving into the space shared by editorial transparency and attribution.

The Financial Times Group has formed a partnership with RavenPack, a data analytics firm that serves the financial services industry. 

The goal is to “create opportunities for strategic collaboration across licensing, advertising and events,” says Alexandra Calinikos, Chief Investment Officer of FT Group.

The arrangement consists of three components:

- An investment in RavenPack by FT Ventures, the corporate venture arm of the Financial Times Group

- A content license with FT Professional

- Access to selected FT Group products and services

In addition, for its part, RavenPack will integrate FT journalism into three core products: Analytics, Annotations and Bigdata.com. Clients will need a FT Professional license to effect the latter. 

“Our partnership with RavenPack marks a major step forward in how the FT supports the evolving needs of the financial community,” says James Mann, managing director of FT Professional. “This is also the FT’s first distribution partnership purpose-built for the generative AI era, reflecting how professional readers increasingly rely on both human insight and machine-driven analysis.”

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The partnership is designed to help teams create professional workflows. 

“With the FT’s authoritative content now fueling our suite of intelligence products, we’re accelerating the shift toward AI that mirrors how seasoned analysts think,” said Armando Gonzalez, CEO of RavenPack. “This is the beginning of AI that doesn’t just read the news, it interprets the world.”

 

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