
Marriott Bonvoy has teamed up with Visa for a new effort
celebrating the upcoming World Cup.
The hotel loyalty platform has partnered with Visa on “For Fans, Everywhere,” a new global campaign commemorating the upcoming FIFA World
Cup and “those who cross borders, never miss a kickoff and live and breathe the beautiful game.”
The two brands have come together to release tickets ahead of each World Cup match,
as well as curated experiences. Marriott Bonvoy members who are also Visa cardholders will be able to access over 600 different offerings, including fixed-price experiences, auctions and frequent
ticket drops.
“We’re creating a space where fans can celebrate their fandom, connect with community, and share their culture across generations,” said Peggy Roe, executive
vice president and chief customer officer, Marriott International.
advertisement
advertisement
A centerpiece of the effort is a series of short videos that star soccer players Erling Haaland and Vinicius Júnior.
The social videos primarily promote the Marriott Bonvoy and Visa “Sleepover Suite,” which is a Skybox inside the actual New York New Jersey Stadium that has been transformed into a luxury
Marriott hotel room. In one spot, seen here, Haaland is seen enjoying the perks of the suite, such as a fancy steak dinner and yoga, touting the
“once-in-a-lifetime” opportunity.
Marriott Bonvoy members and Visa cardholders can enter to win a night in the Sleepover Suite, which includes a one-night stay inside the stadium,
two tickets to the FIFA World Cup 2026 final match, official FIFA World Cup 2026 merchandise, along with three nights' accommodation in the New York/New Jersey area at a Marriott Bonvoy property.