• by Ray Schultz , July 8, 2025

Publishers with the right audience could soon be seeing more travel advertising thanks to a partnership between Sojern, a hospitality marketing platform, and PubMatic, a technology company. 

The arrangement combines “Sojern’s best-in-class travel data and multi-ID audiences with PubMatic’s best-in-class inventory,” says Josh Beckwith, vice president, global corporate sales at Sojern.

Advertisers and agencies can activate Sojern’s real-time vertical-specific traveler insights within Connect, PubMatic’s curation and data solution.  

The firms contend that a multi-ID approach and curation will allow advertisers to work directly with supply-side platforms to strategically combine first-party data, Sojern travel segments, and premium inventory in a privacy-compliant way. 

Curation is the best method for finding the right mix of audiences and inventory supply, Sojern says. This and a multi-ID approach will allow advertisers to work directly with supply side platforms to combine first-party data Sojern travel segments and premium inventory, it adds.  

“It’s clear that curation offers an exciting future for programmatic advertising,” Beckwith says. 

Mark Williams, senior director, audience solutions, EMEA & US at PubMatic, adds that strategic curation "brings together advertisers, publishers, and audiences by filtering content for quality and relevance.