Tag results for "programmatic"
- Sports Score Ticker Gets TV Viewer Attention For Political AdsThe battleground states have a massive population of sports fans, says S ...
- Roku's CTV Device, Platform Dominance Faces Growing Competition In Q3Roku is at a 37% share of all open programmatic ads ...
- Dark Traffic Monetization For Publishers Rises Under Google Partner ProgramAd-Shield's partnership with Google allows publishers to monetize premium Google Ad Exchan ...
- Tech Lab Appropriates Talent Show Format To Standardize CTV AdsDubbed "Ad Format Idol," the IAB Tech Lab initiative is inviting indust ...
- Pivoting Transparency To Analyze Each Programmatic AdvertisementFinding ways to deprecate cookies to protect consumer privacy is not enoug ...
- Two Ad-Tech Firms Link Up In A Programmatic Revenue PartnershipAxis and Gravite say they can drive better ad performance and outcom ...
- Made For Advertising CTV Apps Accounted For $58M Ad Spend Earlier In 2024Made for Advertising in connected television apps waste budgets in a tre ...
- Dave Strauss Joins 'The Guardian US' As VP Of Revenue OperationsStrauss arrives from Dotdash Meredith, where he served as VP of programmat ...
- Programmatic Gold Rush: Premium Spend Jumped In First Eight Months Of 2024Programmatic Premium investment grew by 47% YoY, Guideline reports ...
- How To Monetize Dark TrafficA new generation of what Ad-Shield calls brutal ad blockers - wi ...
- Watchdog Seeks Probe Of CTV Ad TargetingCTV "has become a major focal point for the commercial surveillance marketi ...
- It's Not Your Father's Media-Buying MarketplaceFirst-of-its-kind programmatic marketplace data released by Guideline this morning shows just h ...
- Statara, Comscore Expand Traditional Audience SegmentsThe company believes it has found a way to ensure brands ...
- Google Trial Ends, Execs Emboldened To Speak Outside CourtroomThe Google-DOJ trial wrapped up this week as both sides tried ...
- Google: DOJ Missed The Forest Through The TreesGoogle owns the most powerful ad-serving business publishers use to sell ad ...
- Programmatic Carbon Footprint: Brands Struggle To Achieve SustainabilityA study finds that 2% of sites drove 50% of carbon emissi ...
- Programmatic Ad Service Aims At Reaching Every Customer Journey TouchpointDigital marketing agency WMX says its programmatic solution is privacy-compliant. ...
- Google AdX Rises In U.S. Trust Ranking Score, But Doesn't Top ListOn Pixalate's Global Seller Trust Indexes ranking of open programmatic ad selle ...
- Life In The Ecosystem: Publishing Vet Hired To Help Programmatic AdvertisersEric Danetz of Reuters takes on a new role at AI-driven f ...
- Haleon Chooses PubMatic As Programmatic PartnerPubMatic will help healthcare firm Haleon make data-driven decisions about its programmat ...
- New AI Tool Is Offered To Programmatic AdvertisersViantAI automates data-intensive work, freeing users to focus on high-level tasks, t ...
- Google Antitrust Trial Kicks Off With Testimony From Ad Industry VeteransThe prosecution kicked off its antitrust case against Google with testimony fr ...
- Roblox Invites Brands To Learn From 'Immersive Case Studies' In Brand-Centric WorldRoblox has launched its own world showcasing immersive case studies from maj ...
- Google And DOJ Face Off In Battle Over Online Display AdsThe Department of Justice will attempt to prove Google illegally monopolized ad-te ...
- Roku Q2: Still Dominates Open Programmatic Ads Via Device ShareApple TV is far down in second place at 13.3%, followed ...
- Weather And Game Apps Dominate in Apple And Google StoresPixalate lists the most popular apps that support programmatic advertising. ...
- Taboola Offers Ad Bidding Product To All Of Its AdvertisersThe tool is already used by most of Taboola's advertisers. ...
- Google Gets Another Third-Party AI Brand Safety, Suitability SupportYouTube for Shorts, Demand Gen, and Performance Max products will gain AI-power ...
- Mod Op Wants To Solve AI [Expletive Deleted]Independent digital agency Mod Op released its first commercial spot that highligh ...
- The Ads -- Er, I Mean, Games -- People PlayThe just-released "State of Games Media Buying" report shows the "playable ad ...
