Tag results for "programmatic"
- Diverse-Owned Data Delivers Programmatic Media Buying ResultsWhile a growing contingent, the number of diverse-owned media platforms is limite ...
- Irina Kofman Joins OpenAI As A Top Tech OfficerKofman, who previously worked at Meta, will lead strategic initiatives. ...
- Freestar Works With Audigent To Help Publishers Meet Programmatic DemandFreestar can provide curation services to its publishers thanks to Audigent's Hadr ...
- Netflix Boosts Upfront Volume 150% For 2024-25Amy Reinhard, president of advertising, says results were "in line with o ...
- Programmatic's Plight: Advertisers Have Many Concerns, Including Brand SafetyMany firms are leveraging third-party data despite Google's backing off its cook ...
- Programmatic Landmine: Ads Can Appear On Sites That Harm The BrandRacist and pornographic sites abound, and not all tools can block the ...
- Axis Teams Up With House Of Pubs To Drive Programmatic BuyingThe network of independent publishers, which drives direct traffic for in-app, CT ...
- PubMatic Reports 6% Revenue Growth For Q2PubMatic CEO Rajeev Goel points to a fundamental shift toward programmatic. ...
- News of The World Hires Viamedia As Programmatic Ad RepThe partnership will facilitate inventory management and programmatic sales. ...
- Programmatic OOH CPMs On Average Fell To $7.16 In First-Half 2024Advertisers got a break on the cost of running programmatic out-of-home a ...
- Taboola Integrates Double Verify's Pre-Bid Activation ToolTaboola advertisers can import their custom brand-safety and suitability settings from acro ...
- MiQ Acquires Pathlabs, Firm That Offers Programmatic CapabilitiesFounded in 2021, Pathlabs now has 100 people on its team. ...
- Crowell Heads Global Business Development For BlockboardThe hire is part of the company's plan to evolve its C ...
- GroupM Raids Platforms Chief From Omnicom's FlywheelA seven-year Flywheel vet, Sandy Welsch is credited with building seminal programmat ...
- Google Ad Exchange Sold The Most Ads On Made-For-Advertising Sites In MayMagnite was the second highest programmatic seller, with 33%, Paxalate says ...
- 33% Decline In CPMs Seen In Sandbox-Enabled ImpressionsIndex Exchange product team members outlined the reasons they believe Google's Priva ...
- Web Traffic Failure Hit 14% In Q1: Programmatic ReportInvalid traffic, including some from ad fraud, fueled a double-digit failure ra ...
- Axis And Speroll Form A Programmatic PartnershipSperoll helps companies build video ad campaigns. ...
- IAB Tech Lab: Grim Outlook For Google Privacy SandboxThe IAB Tech Lab's Privacy Sandbox Task Force issued its final repo ...
- 'Frequency Imbalance' Issues Continue For Political Marketers On CTV: AnalysisTwenty percent of CTV households' exposure to political ad campaigns' messaging g ...
- Court Rejects Google Users' Request To Intervene In RTB Privacy BattleA court declined to hear an appeal by six Google users w ...
- An AI Performance-Based Search Company That Is DifferentOuna, a Hebrew reference from the Israeli-based company, translated into English mea ...
- Amazon Ads Debuts Ad-Targeting Solution Using AI, First-Party Data At CannesAmazon says the AI-driven platform no longer relies on single IDs ...
- Yahoo Launches First Ad Creative Platform, Princess Cruises Becomes Early TesterThe Yahoo Creative platform, developed in partnership with Innervate, uses data fr ...
- Google Must Face Trial Over Charges It Monopolizes Display AdsA federal judge on Friday rejected Google's bid for judgment in i ...
- Diverse-Owned Publishers Face Adtech Barriers To EntryMost publishers and marketers said they planned to increase their diversity, equi ...
- Programmatic Pickup: Google Brings Automated Ad-Buying To Email NewslettersThe new Google Ad Manager capability is now in beta. This cou ...
- GPT-Based Targeting Tool Offered To Programmatic Ad BuyersPubMatic and Cognitive partner on a capability that they say can gra ...
- Winning Elections With Data-Driven Programmatic Advertising StrategiesIn today's dynamic political landscape, understanding regulations, embracing multicultural voters and strategical ...
- Viant Program Would Make Programmatic Supply Chain SustainableFirm will place a Carbon Label on digital ads to show th ...
