- Auto Dealerships Gain Way To Eliminate Streaming Ad Waste, Find Fraud
MediaDailyNews, Laurie Sullivan - Thursday, March 27, 2025
Dealer Stream, a streaming ad company for the auto industry, announced ...
- Viamedia Acquires LocalFactor, Strengthens Local Ad Options
MAD, Fern Siegel - Tuesday, March 25, 2025
The alliance gives LocalFactor customers more premium video-based inventory and customer suppor ...
- IAB Tech Lab Debuts Server-Side Ad Solution
Publishers Daily, Ray Schultz - Sunday, March 23, 2025
The new framework shifts power back to publishers, the IAB claims. ...
- AI Ads Target Site Visitors Without Publisher Consent
MediaDailyNews, Laurie Sullivan - Wednesday, March 19, 2025
Ads have begun to serve up on websites that block content, maki ...
- Carbon Emissions Tracking For Digital Ads Broadens Scope
MediaDailyNews, Laurie Sullivan - Thursday, March 20, 2025
The XR and Scope3 partnership embeds carbon emissions tracking directly into creati ...
- Politics And Programmatic: CTV Grew Its Ad Share During Recent Election
Publishing Insider, Ray Schultz - Monday, March 17, 2025
The phone remained the biggest generator of ad impressions, although it fe ...
- 'The Guardian' At The Gate: Publication Streamlines Programmatic Access
Publishing Insider, Ray Schultz - Tuesday, March 11, 2025
"The Guardian" is working with The Trade Desk to offer ad invento ...
- Do You Know What Crimes Your Media Buys Are Funding?
Planning & Buying Insider, Joe Mandese - Thursday, March 6, 2025
That's what a London-based anti-ad-fraud advocacy group wants you to understand, a ...
- IAB Resurfaces Push For Responsive Ads
MediaDailyNews, Laurie Sullivan - Monday, March 3, 2025
The Interactive Advertising Bureau is pushing for the industry to move towa ...
- Retail Media And OOH Advertising - Performance Of A New Industry
Data & Programmatic Insider, Laurie Sullivan - Monday, February 24, 2025
Connecting retail with out-of-home could become one of the most ambitious projec ...
- AdLib Taps Hudson MX Co-Founder Batson For Growth Role
MAD, Steve McClellan - Sunday, February 16, 2025
Will Batson was a co-founder and chief revenue officer of Hudson ...
- CPMs, Spend Rising In Most Programmatic DOOH Categories
MediaDailyNews, Laurie Sullivan - Monday, February 17, 2025
Screen and TV for the first time tied billboard media as t ...
- Lawmakers Blast Google, Amazon, Others Over Child Sex Site Ads
MediaDailyNews, Wendy Davis - Monday, February 10, 2025
"Google has failed to perform due diligence in identifying businesses that condu ...
- Programmatic Models Seeping Into Commerce Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, February 10, 2025
The evolution of online advertising and search has raised important questions abo ...
- X Adds Magnite As A Programmatic Ad Seller
Publishers Daily, Ray Schultz - Sunday, February 9, 2025
Magnite will be a third-party seller of X ad inventory, reports st ...
- Virginia Senate Passes Bill Banning Sales Of Location Data
MediaDailyNews, Wendy Davis - Thursday, February 6, 2025
The Consumer Data Protection Act, passed this week by the Virginia sta ...
- Google Head Of Marketing Americas Stephen Yap Leaves For Perion Network
MediaDailyNews, Laurie Sullivan - Monday, February 3, 2025
Stephen Yap, who led Google Marketing platform in the Americas, has le ...
- Outbrain Finalizes $1B Merger, Changes Name To Teads
MediaDailyNews, Laurie Sullivan - Monday, February 3, 2025
Outbrain has completed its acquisition of Teads for approximately $900 million, consisti ...
- Advertising Sell-Side Businesses Get A Shot At Glory
MediaDailyNews, Laurie Sullivan - Monday, January 27, 2025
PALM SPRINGS, CA -- Publishers, ad servers and supply-side platforms could beco ...
- Bombora Integrates With Experian's Audigent For B2B, Intent Audience Data
MediaDailyNews, Laurie Sullivan - Friday, January 24, 2025
This partnership brings B2B programmatic audiences from Bombora into Audigent's suite ...
- Programmatic Roars: Ad Spend Will Be Higher This Year
Publishing Insider, Ray Schultz - Tuesday, January 21, 2025
But channel use appears to be shifting, with CTV getting a boos ...
- EDO Strikes Deal To Boost Regional TV Ad Outcomes
Television News Daily, Wayne Friedman - Thursday, January 16, 2025
EDO has struck a deal with AI-powered ad-tech firm Chalice AI ...
- Yahoo DSP Has Live Sports, Collaboration In Mind
MediaDailyNews, Laurie Sullivan - Tuesday, January 14, 2025
General Manager for Yahoo DSP Adam Roodman highlighted three things he wan ...
- Albertsons, TransUnion, DoorDash, Ibotta Expand Data Partnerships At CES
MediaDailyNews, Laurie Sullivan - Tuesday, January 7, 2025
A string of ad platforms expanded their retail media ad partnerships th ...
- ANA Partners With Viant, Cites AI
Publishers Daily, Ray Schultz - Sunday, January 5, 2025
"With groundbreaking innovations like ViantAI, Viant continues to set new standards ...
- Meta, Where's The AI Video Tech To Identify Hateful Trigger Words In Videos?
MediaDailyNews, Laurie Sullivan - Friday, January 3, 2025
As I watched news of the domestic terrorist attack on New Year ...
- Traffic-Shaping Tool Can Help Publishers Realize Programmatic Gains, Firm Says
Publishers Daily, Ray Schultz - Monday, December 23, 2024
Assertive Yield's platform can eliminate redundancy and conflicts of interest, the compa ...
- DSP Reach Improves But Is Still Less Half Of Media Spend
Research Intelligencer, Robert Williams - Friday, December 20, 2024
The improvement was partly attributed to a reduction in the number ...
- RE/MAX Ad Media Network Launches To Support Realtors
MediaDailyNews, Laurie Sullivan - Wednesday, December 18, 2024
Another programmatic media network will launch, but this one will become t ...
- How Google's 'Willow' Quantum Chip Is Revolutionizing Advertising
Media 3.0, Laurie Sullivan - Tuesday, December 17, 2024
Advertisers have not yet awoken to the revolution of Google's quantum computi ...