• by Ray Schultz , December 23, 2024

Assertive Yield has introduced traffic-shaping technology to help publishers build revenue from programmatic advertising.

The revenue-agnostic platform allows publishers to control their data and supply chains. It eliminates conflicts of interest often seen in demand-driven models, the firm says.

Assertive Yield uses AI-driven machine-learning models to adapt to publishers’ and SSPs’ traffic patterns, optimizing 120 billion impressions per month. The goal is to reduce redundant bids and ensure more accurate auction outcomes, the company states. 

“We’re seeing a growing divide in how top-tier impressions are monetized compared to mid- and low-tier impressions,” said Nils Lind, founder and chief executive officer of Assertive Yield in a recent webcast.“Our traffic shaping models, honed through insights from hundreds of SSPs since 2021, help publishers focus on high-value inventory while eliminating inefficiencies like request duplication.”

The technology also unlocks hidden inventory value, optimizes bids and reduces redundancy, Assertive Yield claims. 

One user that has used the platform is Jounce Media.

“Publishers must take charge of their data, strengthen relationships with SSPs, and optimize their supply chains to foster sustainable growth,” said Chris Kane, chief executive officer of Jounce Media. “Assertive Yield’s solutions provide that capability.”