Tag results for "programmatic"
- Global CTV Ad Forecast: Up 26% In 2024, Trade Desk At 59% Programmatic ShareCTV advertising will continue to outpace social and search and programmatic-platform reven ...
- $1.4B Lost To Mobile In-App Ad Fraud In Q1 2024Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate ...
- Indie DSP Programmatic Ad Deals Climb 24%FreeWheel defines "independent" as ad buys from agencies and buying entities n ...
- Google Seeks To Duck Jury Trial In Antitrust Battle Over Display AdsIn an effort to avoid trial by jury, Google says it h ...
- Netflix Upfront: New Ad-Tech Platform, Partnership DealsAt its upfront event, Netflix announced it will start up its o ...
- The New Golden Rule Of Programmatic Ad Buys: Cutting Consumers InSocial app WeAre8 is extending its consumer ad revenue-sharing model to t ...
- SSP Fires Back At Adalytics' Fake ID Injection ClaimAdalytics says Colossus SSP repeatedly misrepresented IDs in openRTB fields, in ...
- 'The Washington Post' Hires Jana Meron As VP, Revenue Operations & DataMeron has worked as SVP at Insider Inc. and has a tra ...
- PubMatic Reports 20% Revenue Hike For Q1Company raises its full year guidance and forecasts 12% revenue growth. ...
- Infillion's MediaMath Technology Powers A Revised Walmart DSPInfillion's integration with Walmart Connect will create the new Walmart DSP power ...
- It's Google's World And Planners & Buyers Are Just Living In ItAnd by "world," I mean media optimization stack as we transition fr ...
- DeepSee Offers Research Portal To Help Advertisers Find Valuable PublishersDeepSee says it can detect inorganic or bot-driven website traffic. ...
- Roku Inks NewFront Deals With Trade Desk, iSpot, NBCUTrade Desk advertisers now have direct access to Roku via a priva ...
- Roku Scores Double-Digit Q1 Gains In Revenue, HouseholdsRoku posted strong double-digit-percentage first-quarter revenue, with improvements in its gross prof ...
- Partnership Aims To Equip DSPs With New ToolsAxis and Lemma say they will boost advertising effectiveness with collaboration. ...
- Problematic Programmatic: 2023 Was Slow, But Recovery Is On The Way, Study SaysTwo issues are cookie deprecation and user IDs, Assertive Yield reports. ...
- Mediavine Works With Sertify To Help Advertisers Find Diverse-Owned PublicationsFemale, BIPOC, LGBTQ+ and other diverse sites can be identified through Mediavine ...
- Roblox Partners With PubMatic To Increase Video Ad SalesThe partnership with PubMatic will enable programmatic media buying of the popul ...
- Walmart Advertisers Will 'Plug' In To Self-Serve Machine-Learning Tool For CreativeNew media in-store experiences will boost awareness and support self-service capabilities includi ...
- Advanced TV Platform Cadent Buying Machine-Learning Developer AdTheorentThe new combined Cadent-AdTheorent cross-platform media company will look to provide performan ...
- Branding Vs. Performance: Should Advertisers Choose One Over The Other?Brave CEO Amir Sharer has refocused the SSP on running branding campaig ...
- Criteo Secures Its First MRC AccreditationCriteo's accreditation marks a major step forward in the maturation of reta ...
- Goodway Group CEO Calls For Reboot Of Programmatic Ad FraudWaste in programmatic is an opportunity to take the competitive advantage, explai ...
- The Not-Too-Distant Future Of GAI TV Spots: Read My Test Drive3DExcite's Tom Acland demoed the system's AI-generated spots for Hyundai's IONIQ ...
- NBCU Expands VideoAmp And EDO Deals, Offers Programmatic Access To OlympicsThe expanded deal with VideoAmp will offer audience-based cross-platform planning and measuremen ...
- Disney Offers Direct Programmatic Inventory Via Google, The Trade DeskFor the first time, Disney is allowing direct access of its programmat ...
- Google Must Face Antitrust Claims For Phasing Out Flash"The complaint plausibly alleges that through its Chrome browser, Google abruptly transition ...
- Advertisers Still Too Reliant On Third-Party Cookies For Programmatic, Study FindsAlthough Google plans to eliminate third-party cookies by the end of 20 ...
- The CEO With The Mighty Mouse HeartEXTE, pronounced X-T, is the official name of a newly created compan ...
- SSP PubMatic Posts 14% Revenue Increase In Q4, Stock SoarsPubMatic net income was up 46% to $18.7 million in Q4, wi ...
