- Google Antitrust Trial Kicks Off With Testimony From Ad Industry Veterans
PolicyBlog, Wendy Davis - Tuesday, September 10, 2024
The prosecution kicked off its antitrust case against Google with testimony fr ...
- Roblox Invites Brands To Learn From 'Immersive Case Studies' In Brand-Centric World
MediaDailyNews, Colin Kirkland - Friday, September 6, 2024
Roblox has launched its own world showcasing immersive case studies from maj ...
- Google And DOJ Face Off In Battle Over Online Display Ads
MediaDailyNews, Wendy Davis - Sunday, September 8, 2024
The Department of Justice will attempt to prove Google illegally monopolized ad-te ...
- Roku Q2: Still Dominates Open Programmatic Ads Via Device Share
Advanced TV Insider, Wayne Friedman - Wednesday, September 4, 2024
Apple TV is far down in second place at 13.3%, followed ...
- Weather And Game Apps Dominate in Apple And Google Stores
Publishers Daily, Ray Schultz - Thursday, August 29, 2024
Pixalate lists the most popular apps that support programmatic advertising. ...
- Taboola Offers Ad Bidding Product To All Of Its Advertisers
Publishers Daily, Ray Schultz - Wednesday, August 28, 2024
The tool is already used by most of Taboola's advertisers. ...
- Google Gets Another Third-Party AI Brand Safety, Suitability Support
MediaDailyNews, Laurie Sullivan - Tuesday, August 27, 2024
YouTube for Shorts, Demand Gen, and Performance Max products will gain AI-power ...
- Mod Op Wants To Solve AI [Expletive Deleted]
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 28, 2024
Independent digital agency Mod Op released its first commercial spot that highligh ...
- The Ads -- Er, I Mean, Games -- People Play
Planning & Buying Insider, Joe Mandese - Wednesday, August 28, 2024
The just-released "State of Games Media Buying" report shows the "playable ad ...
- Diverse-Owned Data Delivers Programmatic Media Buying Results
MAD, Mario Carrasco - Monday, August 26, 2024
While a growing contingent, the number of diverse-owned media platforms is limite ...
- Irina Kofman Joins OpenAI As A Top Tech Officer
Publishers Daily, Ray Schultz - Sunday, August 25, 2024
Kofman, who previously worked at Meta, will lead strategic initiatives. ...
- Freestar Works With Audigent To Help Publishers Meet Programmatic Demand
Publishers Daily, Ray Schultz - Monday, August 19, 2024
Freestar can provide curation services to its publishers thanks to Audigent's Hadr ...
- Netflix Boosts Upfront Volume 150% For 2024-25
Television News Daily, Wayne Friedman - Tuesday, August 20, 2024
Amy Reinhard, president of advertising, says results were "in line with o ...
- Programmatic's Plight: Advertisers Have Many Concerns, Including Brand Safety
Publishing Insider, Ray Schultz - Wednesday, August 14, 2024
Many firms are leveraging third-party data despite Google's backing off its cook ...
- Programmatic Landmine: Ads Can Appear On Sites That Harm The Brand
Publishing Insider, Ray Schultz - Sunday, August 11, 2024
Racist and pornographic sites abound, and not all tools can block the ...
- Axis Teams Up With House Of Pubs To Drive Programmatic Buying
Publishers Daily, Ray Schultz - Thursday, August 8, 2024
The network of independent publishers, which drives direct traffic for in-app, CT ...
- PubMatic Reports 6% Revenue Growth For Q2
Publishers Daily, Ray Schultz - Thursday, August 8, 2024
PubMatic CEO Rajeev Goel points to a fundamental shift toward programmatic. ...
- News of The World Hires Viamedia As Programmatic Ad Rep
Publishers Daily, Ray Schultz - Tuesday, August 6, 2024
The partnership will facilitate inventory management and programmatic sales. ...
- Programmatic OOH CPMs On Average Fell To $7.16 In First-Half 2024
MediaDailyNews, Laurie Sullivan - Tuesday, August 6, 2024
Advertisers got a break on the cost of running programmatic out-of-home a ...
- Taboola Integrates Double Verify's Pre-Bid Activation Tool
Publishers Daily, Ray Schultz - Monday, August 5, 2024
Taboola advertisers can import their custom brand-safety and suitability settings from acro ...
- MiQ Acquires Pathlabs, Firm That Offers Programmatic Capabilities
Publishers Daily, Ray Schultz - Monday, July 29, 2024
Founded in 2021, Pathlabs now has 100 people on its team. ...
- Crowell Heads Global Business Development For Blockboard
People on the Move, Fern Siegel - Friday, July 19, 2024
The hire is part of the company's plan to evolve its C ...
- GroupM Raids Platforms Chief From Omnicom's Flywheel
MediaDailyNews, Joe Mandese - Tuesday, July 16, 2024
A seven-year Flywheel vet, Sandy Welsch is credited with building seminal programmat ...
- Google Ad Exchange Sold The Most Ads On Made-For-Advertising Sites In May
Publishers Daily, Ray Schultz - Monday, July 15, 2024
Magnite was the second highest programmatic seller, with 33%, Paxalate says ...
- 33% Decline In CPMs Seen In Sandbox-Enabled Impressions
Data & Programmatic Insider, Laurie Sullivan - Monday, July 8, 2024
Index Exchange product team members outlined the reasons they believe Google's Priva ...
- Web Traffic Failure Hit 14% In Q1: Programmatic Report
Publishers Daily, Ray Schultz - Sunday, July 7, 2024
Invalid traffic, including some from ad fraud, fueled a double-digit failure ra ...
- Axis And Speroll Form A Programmatic Partnership
Publishers Daily, Ray Schultz - Thursday, July 4, 2024
Speroll helps companies build video ad campaigns. ...
- IAB Tech Lab: Grim Outlook For Google Privacy Sandbox
MediaDailyNews, Laurie Sullivan - Friday, June 28, 2024
The IAB Tech Lab's Privacy Sandbox Task Force issued its final repo ...
- 'Frequency Imbalance' Issues Continue For Political Marketers On CTV: Analysis
Advanced TV Insider, Wayne Friedman - Wednesday, June 26, 2024
Twenty percent of CTV households' exposure to political ad campaigns' messaging g ...
- Court Rejects Google Users' Request To Intervene In RTB Privacy Battle
MediaDailyNews, Wendy Davis - Friday, June 21, 2024
A court declined to hear an appeal by six Google users w ...