Tag results for "programmatic"
- Ad Fontes Media Partners With The Trade Desk To Steer Ad Dollars To Valid News SitesAdvertisers can screen out partisan and clickbait websites, the firms claim. ...
- Google Missed Opportunity To Solve Cookieless Advertising: ExecsSome execs believe Google's "great minds" could have done a better j ...
- Google Hits Back At IAB After Releasing Privacy Sandbox ReportGoogle is disputing claims about its Privacy Sandbox in a new repo ...
- Diversity In Data: Can Multicultural Insights Transform Programmatic?Multicultural marketing is not a campaign. It's an intentional effort to acknowled ...
- DOOH Video Climbing In Ad SpendAdvertisers are increasing their use of short-form vertical video content from soci ...
- Programmatic Ad Spend Is Forecast At $157.35 Billion For This YearProgrammatic ad spend is expected to grow at a rate three tim ...
- Media Agency Of The Year: KinessoOn the surface, we named Kinesso agency of the year based ...
- Inside Podcast Advertising: A Conversation With Ad Results Media's Gretchen SmithGretchen Smith, VP media for Ad Results Media, coaches clients on h ...
- Programmatic's Whole World: Advertising Trends Of 2024The programmatic ecosystem faced notable challenges last year. ...
- Ad Execs: CTV Budgets Growing, Coming From Linear, Digital, SocialCTV will see weak "performance" metrics, especially when it comes to i ...
- Disney Self-Serve Platform Onboards 4,200 Brands, 1,000 AgenciesSignificantly, 85% of agencies using the self-service campaign manager are new-to-Disney. Disne ...
- Only A Third Of Ad Execs 'Knowledgeable' About Programmatic BuysThe just-released study, fielded late last year by the ANA, shows whe ...
- Fear & Loathing In Programmatic MediaProgrammatic was supposed to be about economic and efficient planning and buyin ...
- NBCU Touts Strong Q1 One Platform Ad ResultsNBCU says an initial batch of ad deals for its new O ...
- Agencies 'Excited' To Dive Deeper Into Attention For Programmatic Ad BuysIAS has released a new metric dubbed "quality attention," which integrates med ...
- Most Read MAD Stories Of 2023Stories about programmatic media problems, Adland AI joint ventures, mergers and acquisitio ...
- Cookie Price Inflation On The WayCookie deprecation is finally happening -- which means traditional measurement standards wi ...
- What IAB Tech Lab's Katsur Predicts Next For MediaIAB Tech Lab CEO Anthony Katsur shared his thoughts on how ...
- Stagwell, RealClearPolitics Unveil New Polling PlatformThe new platform follows a September announcement by the companies that th ...
- Digital Advertisers See Risky Content, Misinformation As Top 2024 Media ChallengeMost digital pros said they will prioritize social media and digital video/C ...
- Teads Adds CTV, Omnichannel Carbon Emissions MeasurementReporting gives advertisers and agencies a holistic view of emissions from campaign ...
- The Information Asymmetry Of The YearThe most ironic part about the ad industry's "information asymmetry" is th ...
- Wake Up And Understand MFA, Please!There is no doubt made-for-advertising websites was one of the major ne ...
- When Algorithms And Data Make More Ad-Buying DecisionsHow will marketers get more performance from the $88 billion spent ...
- ANA Tells It Like It Is: Digital Advertising Is Still BADvertisingUpdating its 2017 study, ANA concludes that almost two thirds of ea ...
- You've Read The ANA's Programmatic Report; Now What?The report is full of recommendations to optimize programmatic planning and buyin ...
- FreeWheel Launches Direct Integration Of Index ExchangeThe integration aims to improve interoperability in premium TV and to streamli ...
- Google Delays Launch Of GeminiGemini has been described as a next-generation AI, multimodal model that c ...
- Will Other Media Sellers Tell Clients To 'F-' Off?After Elon Musk told major brand advertisers to "go f-" themselves, wh ...
- Google Appoints Srinivasan To Run Ad BusinessGoogle ad exec Vidhya Srinivasan will step into Jerry Dischler's role, spearheadi ...
