- It's Not Your Father's Media-Buying Marketplace
Planning & Buying Insider, Joe Mandese - Thursday, October 3, 2024
First-of-its-kind programmatic marketplace data released by Guideline this morning shows just h ...
- Statara, Comscore Expand Traditional Audience Segments
MediaDailyNews, Laurie Sullivan - Monday, September 30, 2024
The company believes it has found a way to ensure brands ...
- Google Trial Ends, Execs Emboldened To Speak Outside Courtroom
MediaDailyNews, Laurie Sullivan - Friday, September 27, 2024
The Google-DOJ trial wrapped up this week as both sides tried ...
- Google: DOJ Missed The Forest Through The Trees
Performance Marketing Insider, Laurie Sullivan - Monday, September 30, 2024
Google owns the most powerful ad-serving business publishers use to sell ad ...
- Programmatic Carbon Footprint: Brands Struggle To Achieve Sustainability
Publishing Insider, Ray Schultz - Sunday, September 29, 2024
A study finds that 2% of sites drove 50% of carbon emissi ...
- Programmatic Ad Service Aims At Reaching Every Customer Journey Touchpoint
Publishers Daily, Ray Schultz - Monday, September 23, 2024
Digital marketing agency WMX says its programmatic solution is privacy-compliant. ...
- Google AdX Rises In U.S. Trust Ranking Score, But Doesn't Top List
Data & Programmatic Insider, Laurie Sullivan - Monday, September 23, 2024
On Pixalate's Global Seller Trust Indexes ranking of open programmatic ad selle ...
- Life In The Ecosystem: Publishing Vet Hired To Help Programmatic Advertisers
Publishing Insider, Ray Schultz - Sunday, September 22, 2024
Eric Danetz of Reuters takes on a new role at AI-driven f ...
- Haleon Chooses PubMatic As Programmatic Partner
Publishers Daily, Ray Schultz - Wednesday, September 18, 2024
PubMatic will help healthcare firm Haleon make data-driven decisions about its programmat ...
- New AI Tool Is Offered To Programmatic Advertisers
Publishers Daily, Ray Schultz - Monday, September 16, 2024
ViantAI automates data-intensive work, freeing users to focus on high-level tasks, t ...
- Google Antitrust Trial Kicks Off With Testimony From Ad Industry Veterans
PolicyBlog, Wendy Davis - Tuesday, September 10, 2024
The prosecution kicked off its antitrust case against Google with testimony fr ...
- Roblox Invites Brands To Learn From 'Immersive Case Studies' In Brand-Centric World
MediaDailyNews, Colin Kirkland - Friday, September 6, 2024
Roblox has launched its own world showcasing immersive case studies from maj ...
- Google And DOJ Face Off In Battle Over Online Display Ads
MediaDailyNews, Wendy Davis - Sunday, September 8, 2024
The Department of Justice will attempt to prove Google illegally monopolized ad-te ...
- Roku Q2: Still Dominates Open Programmatic Ads Via Device Share
Advanced TV Insider, Wayne Friedman - Wednesday, September 4, 2024
Apple TV is far down in second place at 13.3%, followed ...
- Weather And Game Apps Dominate in Apple And Google Stores
Publishers Daily, Ray Schultz - Thursday, August 29, 2024
Pixalate lists the most popular apps that support programmatic advertising. ...
- Taboola Offers Ad Bidding Product To All Of Its Advertisers
Publishers Daily, Ray Schultz - Wednesday, August 28, 2024
The tool is already used by most of Taboola's advertisers. ...
- Google Gets Another Third-Party AI Brand Safety, Suitability Support
MediaDailyNews, Laurie Sullivan - Tuesday, August 27, 2024
YouTube for Shorts, Demand Gen, and Performance Max products will gain AI-power ...
- Mod Op Wants To Solve AI [Expletive Deleted]
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 28, 2024
Independent digital agency Mod Op released its first commercial spot that highligh ...
- The Ads -- Er, I Mean, Games -- People Play
Planning & Buying Insider, Joe Mandese - Wednesday, August 28, 2024
The just-released "State of Games Media Buying" report shows the "playable ad ...
- Diverse-Owned Data Delivers Programmatic Media Buying Results
MAD, Mario Carrasco - Monday, August 26, 2024
While a growing contingent, the number of diverse-owned media platforms is limite ...
- Irina Kofman Joins OpenAI As A Top Tech Officer
Publishers Daily, Ray Schultz - Sunday, August 25, 2024
Kofman, who previously worked at Meta, will lead strategic initiatives. ...
- Freestar Works With Audigent To Help Publishers Meet Programmatic Demand
Publishers Daily, Ray Schultz - Monday, August 19, 2024
Freestar can provide curation services to its publishers thanks to Audigent's Hadr ...
- Netflix Boosts Upfront Volume 150% For 2024-25
Television News Daily, Wayne Friedman - Tuesday, August 20, 2024
Amy Reinhard, president of advertising, says results were "in line with o ...
- Programmatic's Plight: Advertisers Have Many Concerns, Including Brand Safety
Publishing Insider, Ray Schultz - Wednesday, August 14, 2024
Many firms are leveraging third-party data despite Google's backing off its cook ...
- Programmatic Landmine: Ads Can Appear On Sites That Harm The Brand
Publishing Insider, Ray Schultz - Sunday, August 11, 2024
Racist and pornographic sites abound, and not all tools can block the ...
- Axis Teams Up With House Of Pubs To Drive Programmatic Buying
Publishers Daily, Ray Schultz - Thursday, August 8, 2024
The network of independent publishers, which drives direct traffic for in-app, CT ...
- PubMatic Reports 6% Revenue Growth For Q2
Publishers Daily, Ray Schultz - Thursday, August 8, 2024
PubMatic CEO Rajeev Goel points to a fundamental shift toward programmatic. ...
- News of The World Hires Viamedia As Programmatic Ad Rep
Publishers Daily, Ray Schultz - Tuesday, August 6, 2024
The partnership will facilitate inventory management and programmatic sales. ...
- Programmatic OOH CPMs On Average Fell To $7.16 In First-Half 2024
MediaDailyNews, Laurie Sullivan - Tuesday, August 6, 2024
Advertisers got a break on the cost of running programmatic out-of-home a ...
- Taboola Integrates Double Verify's Pre-Bid Activation Tool
Publishers Daily, Ray Schultz - Monday, August 5, 2024
Taboola advertisers can import their custom brand-safety and suitability settings from acro ...