- PubMatic And 33Across Partner To Help Ad Clients Target Audiences
Publishers Daily, Ray Schultz - Thursday, December 5, 2024
The arrangement will help publishers increase their monetization, the firms say. ...
- Western Union, PubMatic Expand Collaboration
MediaDailyNews, Laurie Sullivan - Tuesday, December 3, 2024
Western Union is using first-party data online to offset audience extensions v ...
- Alphabet, VC Lead Startup Investment Designing AI Agent To Work With Humans
MediaDailyNews, Laurie Sullivan - Tuesday, November 26, 2024
A San Francisco-based startup is expected to announce Tuesday it has rais ...
- The New York Times Wants To 'Reshape' The Ad Economy
Data & Programmatic Insider, Laurie Sullivan - Monday, November 25, 2024
Rather than measuring clicks and impressions, the "Times" plans to find ...
- Xumo Inventory Will Now Be Available Via PubMatic
Publishers Daily, Ray Schultz - Thursday, November 21, 2024
The partnership between streaming platform Xumo and sell-side company PubMatic is design ...
- Lesbian Dating App 'Her' Launches Programmatic Ads
MediaDailyNews, Colin Kirkland - Wednesday, November 20, 2024
Dating and social platform Her is expanding its ad options for bran ...
- YouTube Liaison Opens Up About The Algorithm
Performance Marketing Insider, Laurie Sullivan - Monday, November 18, 2024
How the algorithm works has been a secret at Google, but n ...
- B2B Master Class: Leaders Are Using Programmatic And Advanced Data Strategies
Email Insider, Ray Schultz - Friday, November 15, 2024
B2B brands are also more likely to be using at least fi ...
- 2025 Ad Spend Forecast Puts CTV, Data First
MediaDailyNews, Laurie Sullivan - Monday, November 11, 2024
CTV, streaming and OTT video channels are expected to see the mo ...
- Netflix Ad Option Has 'Positive Momentum' Two Years In
Television News Daily, Wayne Friedman - Tuesday, November 12, 2024
Netflix says its global ad-supported platform in 12 countries has reached ...
- Programmatic Audio, Advertising Next Mountain To Climb
Data & Programmatic Insider, Laurie Sullivan - Monday, November 11, 2024
Podcast ads are difficult to buy, although brand-suitability tools are attracting n ...
- CTV, OTT Offer Many Positives, But Transparency, Frequency Issues Remain
Advanced TV Insider, Wayne Friedman - Wednesday, November 6, 2024
In a survey by Advertiser Perceptions and Premion, nearly 40% cited ...
- SoundCloud And PubMatic Partner On Providing Programmatic Inventory
Publishers Daily, Ray Schultz - Wednesday, November 6, 2024
Music platform SoundCloud is leveraging PubMatic advertising tools. ...
- Upping Programmatic: Publishers And Advertisers Report Display Growth
Publishing Insider, Ray Schultz - Wednesday, November 6, 2024
More publishers now use programmatic to sell their inventory in Europe, I ...
- Sports Score Ticker Gets TV Viewer Attention For Political Ads
Data & Programmatic Insider, Laurie Sullivan - Monday, November 4, 2024
The battleground states have a massive population of sports fans, says S ...
- Roku's CTV Device, Platform Dominance Faces Growing Competition In Q3
Advanced TV Insider, Wayne Friedman - Wednesday, October 30, 2024
Roku is at a 37% share of all open programmatic ads ...
- Dark Traffic Monetization For Publishers Rises Under Google Partner Program
MediaDailyNews, Laurie Sullivan - Tuesday, October 22, 2024
Ad-Shield's partnership with Google allows publishers to monetize premium Google Ad Exchan ...
- Tech Lab Appropriates Talent Show Format To Standardize CTV Ads
MediaDailyNews, Joe Mandese - Tuesday, October 22, 2024
Dubbed "Ad Format Idol," the IAB Tech Lab initiative is inviting indust ...
- Pivoting Transparency To Analyze Each Programmatic Advertisement
Data & Programmatic Insider, Laurie Sullivan - Monday, October 21, 2024
Finding ways to deprecate cookies to protect consumer privacy is not enoug ...
- Two Ad-Tech Firms Link Up In A Programmatic Revenue Partnership
Publishers Daily, Ray Schultz - Wednesday, October 16, 2024
Axis and Gravite say they can drive better ad performance and outcom ...
- Made For Advertising CTV Apps Accounted For $58M Ad Spend Earlier In 2024
Data & Programmatic Insider, Laurie Sullivan - Monday, October 14, 2024
Made for Advertising in connected television apps waste budgets in a tre ...
- Dave Strauss Joins 'The Guardian US' As VP Of Revenue Operations
Publishers Daily, Ray Schultz - Thursday, October 10, 2024
Strauss arrives from Dotdash Meredith, where he served as VP of programmat ...
- Programmatic Gold Rush: Premium Spend Jumped In First Eight Months Of 2024
Publishing Insider, Ray Schultz - Monday, October 7, 2024
Programmatic Premium investment grew by 47% YoY, Guideline reports ...
- How To Monetize Dark Traffic
Data & Programmatic Insider, Laurie Sullivan - Monday, October 7, 2024
A new generation of what Ad-Shield calls brutal ad blockers - wi ...
- Watchdog Seeks Probe Of CTV Ad Targeting
MediaDailyNews, Wendy Davis - Monday, October 7, 2024
CTV "has become a major focal point for the commercial surveillance marketi ...
- It's Not Your Father's Media-Buying Marketplace
Planning & Buying Insider, Joe Mandese - Thursday, October 3, 2024
First-of-its-kind programmatic marketplace data released by Guideline this morning shows just h ...
- Statara, Comscore Expand Traditional Audience Segments
MediaDailyNews, Laurie Sullivan - Monday, September 30, 2024
The company believes it has found a way to ensure brands ...
- Google Trial Ends, Execs Emboldened To Speak Outside Courtroom
MediaDailyNews, Laurie Sullivan - Friday, September 27, 2024
The Google-DOJ trial wrapped up this week as both sides tried ...
- Google: DOJ Missed The Forest Through The Trees
Performance Marketing Insider, Laurie Sullivan - Monday, September 30, 2024
Google owns the most powerful ad-serving business publishers use to sell ad ...
- Programmatic Carbon Footprint: Brands Struggle To Achieve Sustainability
Publishing Insider, Ray Schultz - Sunday, September 29, 2024
A study finds that 2% of sites drove 50% of carbon emissi ...