- Teads Adds CTV, Omnichannel Carbon Emissions Measurement
MediaDailyNews, Karlene Lukovitz - Friday, December 15, 2023
Reporting gives advertisers and agencies a holistic view of emissions from campaign ...
- The Information Asymmetry Of The Year
Planning & Buying Insider, Joe Mandese - Thursday, December 14, 2023
The most ironic part about the ad industry's "information asymmetry" is th ...
- Wake Up And Understand MFA, Please!
Planning & Buying Insider, Bill Duggan - Tuesday, December 12, 2023
There is no doubt made-for-advertising websites was one of the major ne ...
- When Algorithms And Data Make More Ad-Buying Decisions
Data & Programmatic Insider, Laurie Sullivan - Monday, December 11, 2023
How will marketers get more performance from the $88 billion spent ...
- ANA Tells It Like It Is: Digital Advertising Is Still BADvertising
Media Insider, Maarten Albarda - Friday, December 8, 2023
Updating its 2017 study, ANA concludes that almost two thirds of ea ...
- You've Read The ANA's Programmatic Report; Now What?
Mediapsssst, Richard Whitman - Tuesday, December 5, 2023
The report is full of recommendations to optimize programmatic planning and buyin ...
- FreeWheel Launches Direct Integration Of Index Exchange
MediaDailyNews, Karlene Lukovitz - Tuesday, December 5, 2023
The integration aims to improve interoperability in premium TV and to streamli ...
- Google Delays Launch Of Gemini
Data & Programmatic Insider, Laurie Sullivan - Monday, December 4, 2023
Gemini has been described as a next-generation AI, multimodal model that c ...
- Will Other Media Sellers Tell Clients To 'F-' Off?
TV Watch, Wayne Friedman - Monday, December 4, 2023
After Elon Musk told major brand advertisers to "go f-" themselves, wh ...
- Google Appoints Srinivasan To Run Ad Business
MediaDailyNews, Laurie Sullivan - Wednesday, November 29, 2023
Google ad exec Vidhya Srinivasan will step into Jerry Dischler's role, spearheadi ...
- Self-Serve Programmatic Platform Adds YouTube, YouTube TV
MediaDailyNews, Karlene Lukovitz - Wednesday, November 29, 2023
AdLib's dashboard provides access to and aggregates their data, metrics in standardiz ...
- Spending Growth For Open Programmatic CTV Ads Slowed In Q3
Research Intelligencer, Robert Williams - Wednesday, November 22, 2023
Latin America's strength in open programmatic ad spending on CTV offset weakne ...
- Sustainable Ad Practices: Good For The Planet, And The Bottom Line
Planning & Buying Insider, Fredrik Kinge - Tuesday, November 21, 2023
Today there is growing pressure for marketers to measure and decrease t ...
- OpenX Eliminates Resellers, Non-TV Content In New CTV Solution
MediaDailyNews, Karlene Lukovitz - Monday, November 20, 2023
The solution aims to streamline and improve transparency in CTV programmatic buy ...
- From DoubleClick Ad Exchange To Xandr To The Vistar Media Board
Data & Programmatic Insider, Laurie Sullivan - Monday, November 13, 2023
Michael Rubenstein, known for creating DoubleClick Ad Exchange and serving as preside ...
- Major Brands Make Up 45% Of Ads On Fake Or Divisive CTV Apps
Research Intelligencer, Robert Williams - Monday, November 13, 2023
Fortune 500 companies are spending millions of dollars on low-quality CTV invent ...
- Q3 Programmatic CTV Ad Spend Flat In N.A., Roku Commands 51% Global Device Share
Advanced TV Insider, Karlene Lukovitz - Friday, November 10, 2023
Hulu and Roku continued to dominate in share of spend among C ...
- NAI Touts Demo Targeting Vs. Personal Data For Health Ads
MediaDailyNews, Wendy Davis - Wednesday, November 8, 2023
The self-regulatory privacy group Network Advertising Initiative on Wednesday issued a n ...
- FuboTV Names Dina Roman Global Head Of Ad Sales
Television News Daily, Wayne Friedman - Tuesday, November 7, 2023
Roman, a former Simulmedia exec, has been named senior VP, global ...
- Microsoft Advertising, Media.Monks Independently Strengthen Presence In China
MediaDailyNews, Laurie Sullivan - Wednesday, November 1, 2023
Microsoft Advertising and Media.Monks in two separate announcements have strengthened positions ...
- Paramount CTV Ad Inventory Now Directly Accessible By SSPs
MediaDailyNews, Karlene Lukovitz - Tuesday, October 31, 2023
Conduit addresses buying inefficiencies by allowing multiple SSPs to connect directly wi ...
- Disney+ Intros 1st-Party Audience Targeting, PMP Programmatic, Expands Measurement
MediaDailyNews, Karlene Lukovitz - Friday, October 27, 2023
Disney also promoting Rita Ferro to president of global advertising. ...
- Microsoft pubCenter For Publishers Relaunches In U.S. Pilot As Google AdSense Alternative
MediaDailyNews, Laurie Sullivan - Thursday, October 26, 2023
Microsoft Advertising is running a pilot in the U.S. to help creato ...
- Clear Channel, Place Exchange Partnership Extends DOOH Support Across Europe
MediaDailyNews, Laurie Sullivan - Thursday, October 26, 2023
The partnership offers media buyers access to Clear Channel's DOOH programming ...
- AMC Networks Bows Live Linear Programmatic Buys
MediaDailyNews, Karlene Lukovitz - Friday, October 27, 2023
The industry-first capability promises to open digital media efficiencies to national line ...
- Timex Tells Us To Waste Time
Marketing Daily, Laurie Sullivan - Tuesday, October 24, 2023
"It started with Gen Z and how they pushed back on t ...
- 'New York Times' Reintroduces Open Programmatic In Mobile App: Report
Publishers Daily, Ray Schultz - Tuesday, October 17, 2023
The Times halted open programmatic in 2020 based on the user experien ...
- PubMatic Adds Direct Access To FreeWheel CTV Inventory
MediaDailyNews, Karlene Lukovitz - Monday, October 16, 2023
Expanded access to available to users of PubMatic's Activate end-to-end direct-buying solut ...
- Billups Acquires OOH Labs, Becomes Largest OOH Specialist In North America
MAD, Fern Siegel - Friday, October 13, 2023
The alliance will secure customers of both companies' enhanced programmatic capabilities. ...
- ThinkAdvertising Contextual Solution Now In AWS Clean Rooms
MediaDailyNews, Karlene Lukovitz - Tuesday, October 10, 2023
The move enhances security when AI-driven, cross-channel audience segments are activated acro ...