• by Ray Schultz , August 6, 2024

News of the World, a global news streaming service, has assigned Viamedia, an independent advertising rep firm, as its exclusive programmatic ad-sales rep. 

This follows Viamedia’s launch of Willow by Cricbuzz, enabling publishers to move beyond direct sales and leverage what it calls advanced automated channels. Viamedia will help News of the World with inventory management, deploying what it claims are state-of-the-art programmatic technologies.

Viamedia’s mission is “enhancing the accuracy and reach of advertising campaigns and unlocking new revenue opportunities, driving industry-wide innovation and expanding our influence in the programmatic streaming sector,” says David Solomon, CEO of Viamedia.

Solomon adds that securing “exclusive programmatic ad rights for News of the World represents a significant step forward for Viamedia in the streaming media landscape.”

Viamedia claims to place over 1 million ads daily in more than 130 zones in 28 states and 60+ markets nationwide,