• by Ray Schultz , September 23, 2024

WMX, a digital marketing agency, is offering a programmatic advertising tool that it says can reach every touchpoint in the consumer journey – from discovery to conversion – while remaining privacy-compliant.

The solution, Sonar, was being refined for over a decade and is now available to a wider audience. 

According to WMX, Sonar uses first-party data, geographic targeting and custom audiences to maximize ad spend. Key features include omnichannel reach, from desktops to TVs, and AI-powered performance and analysis.