• by Ray Schultz , August 8, 2024

Axis, a firm that provides AI-powered programmatic middleware, has formed a strategic partnership with House of Pubs, a network of independent premium publishers.

The arrangement will help advertisers and publishers pursue their digital advertising strategies, Axis claims.  

House of Pubs is one of the first companies to establish direct trading with Axis, it adds. 

“Axis recently launched the opportunity for direct trading, and with House of Pubs’s excellent reputation and long history in the market, they became a perfect candidate for this direct partnership,” says Ann Tarasewicz, CEO, Axis. 

House of Pubs drives direct traffic for in-app, CTV, and mobile web. This arrangement will enhance Axis’s technological capabilities and allow it to deliver House of Pubs inventory to its advertisers, the firm says.  

House of Pubs connects to Axis via trench, but advertisers using the Axis connector will have access to House of Pubs’s inventory, the firm adds. 

“Our partnership with Axis aligns with our mission to provide advertisers and publishers with the best possible tools for success in the digital space,” says Malena Martos, network manager, House of Pubs.