• by Ray Schultz , September 16, 2024

Viant Technology Inc. has debuted an AI-powered platform for purchasing and measuring programmatic advertising. 

The new tool, ViantAI, “acts like a digital advertising expert, taking over the difficult, data-intensive work so advertisers can focus on high-level decision-making and creativity,” says Tim Vanderhook, CEO of Viant Technology. 

An autonomous platform, ViantAI handles all stages of programmatic advertising, from building campaign plans to execution, the company says. This frees advertisers to focus on broader strategic goals, it adds. 

Moving forward, ViantAI will add functionality, including autonomous decisioning capabilities that will fine-tune campaigns based on real-time performance data.

One client that has tried it is Rush Street Interactive.

“We recently experimented with ViantAI and we were very impressed with the intuitive nature of the interface, the speed of the response, and most of all, the comprehensive and on-target media plan it generated from limited campaign inputs,” says Marc Boudreau, vice president of marketing at Rush Street Interactive.