• by Ray Schultz , August 29, 2024

The most popular mobile app for programmatic advertising in both the Apple App Store and Google Play Store is Weatherbug, according to Pixalate’s July 2024 Global Mobile Publisher Trust Index.

The Trust Index provides a view of the quality of mobile apps that support programmatic advertising across popular mobile platforms.

Pixalate’s data science team analyzed over 26.8 billion global open programmatic ad impressions across 12.1 million mobile apps from the Apple App Store and Google Play Store. The leaders, many of which are weather-related or games, include:

• Weatherbug 
• Jigsaw Puzzle
• Flow Free
• Parking Jam 3D
• Text Plus Text
• Paper.io2
• FreeCell 
• Western Union
• Word Collect
• Clime NOAA