• by Laurie Sullivan , Staff Writer @lauriesullivan, September 23, 2024

Pixalate has expanded its Global Seller Trust Indexes, which rank open programmatic ad sellers across the web, mobile, and connected television (CTV) based on quality.

The Q2 2024 ranking features country-level seller ratings in more than 140 countries for more than 580 sellers, using SupplyChain Object (SCO) data. The latest features highlight Market Share, Supply Path Optimization (SPO), and Supply Chain Object (SCO) Verification scores, as well as a Bundle ID Integrity score for CTV.

AdX is named as an ad partner via ads.txt on 98.9% of websites with open programmatic advertising. It has the largest market share of open programmatic advertising in 77 of the 115 countries identified in the Q2 2024 Web Seller Trust Index.

But despite its dominant position in countries like Germany and the United States, it does not rank No. 1 for overall quality due to lower SCO verification scores and increased risk of Invalid Traffic (IVT).

For example, in Q1 2024 in the Web Seller Trust, which ranks 238 sellers, AdX had a final score of 78, and in Q2 2024 they received a final score of 93. 

The Mobile Seller Trust Index ranks 301 sellers, and the CTV Seller Trust Index ranks 120 sellers.

Pixalate added ad sellers from around the world to the index to expand the industry's view beyond traditional leaders in the U.S. market. The rankings aim to foster economic fairness, encourage competition, and highlight a wider range of sellers for buyers. 

AdX did rank No. 1 in Q2 2024 in the U.K. and Japan for the Web, but OpenX ranked No. 1 in the U.S. and China. Outbrain ranked No. 1 in Germany.

In the Mobile Seller Trust Index, AdX ranked No. 4 in Japan. Verve Group ranked No. 1 in the U.S., Digital Turbine ranked No. 1 in the U.K., Mintegral ranked No. 1 in China, Anzu ranked No. 1 in Japan, and Verve Group ranked No. 1 in Germany.

For the CTV Seller Trust Index on Amazon Fire TV, AdX ranked No. 1 in Mexico. Magnite ranked No. 1 in the U.S. and U.K. PubMatic ranked No. 1 in Canada. The ranking also looks at Roku, Samsung, and Apple’s tvOS.

The ranking also lists high-risk websites under Made for Advertising. It ranks theindiantimes.in as the No. 1 domain. Others that followed in Q2 2014 include mlbsport24.com, newsdailymedia.com, thedivision.fandom.com, and deadoralive.fandom.com.