- Bowing Out: Consumers Are Quick To Unsubscribe From Emails
Email Insider, Ray Schultz - Monday, October 7, 2024
Most consumers will opt out if they get four messages from t ...
- TikTok Combats Medical Misinformation, Partners With WHO's Fides Creators
MediaDailyNews, Colin Kirkland - Friday, September 27, 2024
The Fides network community of healthcare professionals and content creators will transla ...
- Dentsu Casting Director Makes Emmy History
MAD, Steve McClellan - Wednesday, September 25, 2024
Kei Kawamura was in charge of proposing and coordinating Japanese actors f ...
- Google AdX Rises In U.S. Trust Ranking Score, But Doesn't Top List
Data & Programmatic Insider, Laurie Sullivan - Monday, September 23, 2024
On Pixalate's Global Seller Trust Indexes ranking of open programmatic ad selle ...
- Suntory Launches 'Unusual' U.S Campaign For -196 Vodka Seltzer
MAD, Fern Siegel - Tuesday, September 17, 2024
The -196 brand expanded to 25 U.S. markets in February, but t ...
- Dentsu Reports First-Half Recovery, Cites New Media Business Wins
MediaDailyNews, Joe Mandese - Wednesday, August 14, 2024
"The second quarter saw a return to growth, with the group reporti ...
- The Plate Quandary: Duties On Printing Plates From Japan, China Will Hurt Publishers
Publishing Insider, Ray Schultz - Monday, August 5, 2024
The costs from these tariffs, which total 200% for China, will ...
- 33% Decline In CPMs Seen In Sandbox-Enabled Impressions
Data & Programmatic Insider, Laurie Sullivan - Monday, July 8, 2024
Index Exchange product team members outlined the reasons they believe Google's Priva ...
- Threads Expands Fediverse Posting To 100 Countries
MediaDailyNews, Colin Kirkland - Tuesday, June 25, 2024
Three months after rolling out the beta to users in the U.S ...
- Meta's Oversight Board Hears First 'Threads' Case
MediaDailyNews, Colin Kirkland - Monday, May 20, 2024
In determining how Threads will deal with the concept of freedom ...
- Bloomberg Media Partners With Tokyo Broadcasting System To Deliver Business, Financial News
Publishers Daily, Ray Schultz - Monday, May 13, 2024
The firms will also provide bespoke custom content in both Japanese a ...
- Oracle's AI And Nashville Connection For Advertisers
Performance Marketing Insider, Laurie Sullivan - Thursday, May 2, 2024
Oracle has big plans beyond enterprise software as it prepares to mo ...
- Threads Rolls Out Fediverse Beta In The U.S.
MediaDailyNews, Colin Kirkland - Thursday, March 21, 2024
A beta launching in the U.S., Canada and Japan will allow viewe ...
- Safety In Numbers - Or Cross Your Fingers And 'Hope For The Best'
Data & Programmatic Insider, Laurie Sullivan - Monday, March 18, 2024
Jerry Daykin, former VP of global media at Beam Suntory, said befo ...
- Meta Expands Instagram Creator Marketplace Access, Tests AI Recommendations
MediaDailyNews, Colin Kirkland - Friday, February 23, 2024
Meta is testing a machine learning-based feature that recommends the best collaboration ...
- 'Shogun' Comes On Like A Samurai Warrior
TVBlog, Adam Buckman - Monday, February 26, 2024
'Shogun' is the TV event of the year so far, and t ...
- Toilets Over Tokyo
Mad Blog, Barbara Lippert - Wednesday, February 21, 2024
Wim Wenders' "Perfect Days" is a portrait of a meticulous Japanese man ...
- Expedia Group Is Netflix's First Global Advertising Partner
Television News Daily, Wayne Friedman - Tuesday, February 6, 2024
Expedia is embarking on a multi-country ad campaign on Netflix's ad-supported pl ...
- Dentsu Mines Amazon AI, Hits Bedrock (SageMaker, Too)
Media 3.0, Joe Mandese - Tuesday, January 23, 2024
After more than a year of its own, internal "walled garden" approa ...
- Analyst Boosts Netflix '24 Ad Forecast To $2.1B, Cites Faster Ad-Option Growth
MediaDailyNews, Joe Mandese - Thursday, January 18, 2024
The revised New Street Research forecast projects Netflix will add 13 milli ...
- Google Faces Antitrust Probe In Japan For Search Practices
MediaDailyNews, Laurie Sullivan - Monday, October 23, 2023
The Japan Fair Trade Commission on Monday said it would look in ...
- Dentsu Launches Decarbonization Effort For Japan
Mediapsssst, Richard Whitman - Wednesday, October 18, 2023
Similar efforts are underway in Europe and the U.S., but Dentsu sa ...
- The Password Plague: Consumers Are Abandoning Purchases Out Of Frustration
Email Insider, Ray Schultz - Monday, October 16, 2023
Consumers are also leaving websites, but many approve of biometrics as ...
- TikTok Further Expands Creator Effects Rewards Program
MediaDailyNews, Colin Kirkland - Friday, October 13, 2023
To boost augmented-reality engagement, TikTok is expanding its Creator Effect Rewards progr ...
- HI-CHEW Turns Candy Into A Fruity Adventure
MAD, Fern Siegel - Monday, August 14, 2023
The company says nearly 1 billion pieces of the candy are consum ...
- Conveyor-Belt Sushi: Asian-Based Fast-Casual Chains A Hit In U.S.
Marketing Daily, Teresa Buyikian - Monday, July 24, 2023
Kura Sushi allows diners to grab plates of sushi off a convey ...
- Dentsu Launches Global Anime Unit
MediaDailyNews, Joe Mandese - Thursday, June 29, 2023
"Our content business is one of Dentsu's true differentiators," Anime Solutions Preside ...
- Good To Go: Consumer Goods Brands Are Boosting Their Digital Spend
Email Insider, Ray Schultz - Thursday, May 18, 2023
Email takes first place among channels in the Alcohol and Tobacco a ...
- Dentsu Growth Stalls In Q1 As It Downgrades Performance Outlook For The Full Year
MAD, Steve McClellan - Monday, May 15, 2023
The organic revenue drop in the America's was nearly 5% versus ...
- 70.3% Of Dentsu Survey Respondents Unaware Of Web3
Performance Marketing Insider, Laurie Sullivan - Friday, April 14, 2023
Awareness of Web3 is highest among males between the ages of ...