- Dentsu: Japan's Internet Ad Market To Expand 12.5% This Year
MediaDailyNews, Joe Mandese - Wednesday, March 29, 2023
After expanding 14.3% in 2022, internet ad spending will continue to gr ...
- Dentsu: Japan's Ad Market Surpasses 7T Yen For First Time Since 2007
MediaDailyNews, Joe Mandese - Wednesday, March 8, 2023
Japan's ad economy expanded 4.4%, despite negative factors, including the rebound ...
- Dentsu, Others Indicted In Olympic Bid-Rigging Scandal
MAD, Steve McClellan - Tuesday, February 28, 2023
"The Company takes this situation seriously and offers its sincere apologies ...
- Report: Dentsu CEO Acknowledges Responsibility For Olympic-Related Bid Rigging
MAD, Steve McClellan - Monday, February 27, 2023
Reports over the weekend, citing unidentified sources, indicated CEO Hiroshi Igarashi ma ...
- Apex Brands: What The Most Mature Marketers Are Doing This Year
Email Insider, Ray Schultz - Monday, February 27, 2023
Eighty-three percent of global companies will increase their marketing budgets this yea ...
- Dentsu Group Forms 'Special Committee' To Probe Bid-Rigging Allegations
MAD, Steve McClellan - Wednesday, February 15, 2023
The outside directors-all members of Dentsu Group's audit and supervisory committee-- wi ...
- Dentsu, Others Linked To Tokyo Olympics-Related Bid Rigging Scandal
MAD, Steve McClellan - Monday, February 13, 2023
Reports out of Japan indicated the alleged wrongdoing had to do wi ...
- Easy Email: Channel Is One Of The Top Traffic Sources
Email Insider, Ray Schultz - Friday, December 23, 2022
Email drives $36 for every dollar spent, but faces data challenges, HubSp ...
- LoopMe Data Suggests What Netflix Basic With Ads Service Means For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 27, 2022
Performance marketers have begun to view streaming and connected TV services ...
- Lotame: Demand For High-Quality Third-Party Data Soars
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 5, 2022
The top-selling audience segments in North America for first-half 2022 were tho ...
- Bank Failure: Consumers And Finserv Brands Disagree On Marketing Relevance
Email Insider, Ray Schultz - Thursday, September 8, 2022
Email is the preferred channel for consumers. But fewer than half a ...
- Dentsu International Folds As Part Of 'One Management' Approach, Details To Come
MediaDailyNews, Joe Mandese - Tuesday, September 6, 2022
A singular management approach will be divided by regions -- Japan, America ...
- CIOs Say They Would Like To Change A Big Part Of Their Tech Stacks
Email Marketing Daily, Ray Schultz - Wednesday, August 31, 2022
CIOs worldwide say their roles are changing within their companies, Lenovo repo ...
- Boomers' Last Stand: They're More Likely Than Other Groups To Buy By Email
Email Insider, Ray Schultz - Thursday, August 25, 2022
Gen Z is least likely to have purchased by email, and millennia ...
- Kindred Shoppers: In-Store Beats Online Worldwide - Except In Two Countries
Email Insider, Ray Schultz - Friday, August 19, 2022
In the U.S., 46% prefer shopping in stores, while 28% would rath ...
- Dentsu Reports Q2 Growth Of 8.2%
MAD, Steve McClellan - Monday, August 15, 2022
Second-quarter growth in the Americas region was 9.6%, with growth in t ...
- Google: How Different Generations Verify Information, Think About Misinformation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 11, 2022
A study by Poynter Institute, MediaWise and YouGov found that Millennials, G ...
- Honda Celebrates Civic's 50th Anniversary With New Type R
Drive Time, Tanya Gazdik - Monday, August 1, 2022
The 2023 Honda Civic Type R will be the fastest and mo ...
- TikTok Introduces Inventory Filters
Inside Performance, Laurie Sullivan - Tuesday, July 12, 2022
TikTok now offers an Inventory Filter for ads to help brands ensu ...
- Twitter To Launch Branded Likes, Campaign Planner
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 23, 2022
Twitter continues to step up the introduction of tools and services th ...
- Rakuten Group, Golden State Warriors Deepen Multiyear Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 23, 2022
Rakuten and The Golden State Warriors renewed a partnership that will dri ...
- Living On The Edge: Firms Apply Advanced Computing To Operations And CX
Email Insider, Ray Schultz - Monday, May 9, 2022
Content delivery ranks low, but firms are using high tech to crea ...
- Consumers Find Things To Do Offline, Rather Than On Social Media
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 7, 2022
Consumers are shifting toward more intentional online behavior, away from social platfor ...
- 'Vice' Principle: Everyone Loves A Japanese Crime Drama
TVBlog, Adam Buckman - Monday, April 4, 2022
"Tokyo Vice" on HBO Max has all the elements that fans ...
- Love Letter To Planet's Most Peaceful TV Network: NHK World
TVBlog, Adam Buckman - Thursday, March 31, 2022
Serenity can be difficult to find in our raucous, abrasive TV med ...
- Japan Demonstrates Yen To Advertise, Surges To 6.8 Trillion In 2021
MediaDailyNews, Joe Mandese - Tuesday, March 1, 2022
Dentsu estimates Japan's 2021 ad economy expanded 10.4% overall, and 21.4% ...
- Me And My Email: Channel Is Most Popular Worldwide For Branded Messages
Email Insider, Ray Schultz - Friday, February 18, 2022
SMS is second in most countries and the biggest driver of unsubscrib ...
- Dentsu 2021 Growth Tops 13%; More Than $2B Earmarked For Tech, Transformation M&A
MAD, Steve McClellan - Monday, February 14, 2022
The company gave shoutouts to Dentsu Digital Japan and Merkle as bei ...
- Amazon Ads 'unBoxes' Eight Ad/Measurement Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 26, 2021
Amazon Ads today kicked off its unBoxed conference, introducing several marketing solutio ...
- Google Brings MUM To Search, Lens, Query Results In New Features
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 29, 2021
Google today announced new applications for its Multitask Unified Model technology, includi ...