Anime's Popularity Soars Among U.S. Audiences, Driving Routine Viewership
- by Robert Williams , November 15, 2024
Anime’s popularity is growing beyond niche audiences for Japanese-style animation and into the mainstream, according to a study by advertising agency Dentsu. Brands face little risk in embracing the format, with 60% of the general population said they feel neutral about brands doing anime-inspired campaigns.
However, among anime fans, favorability …
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