- Virtual MVPDs Provide Real Ad Spending On Roku, Amazon Fire
Television News Daily, Wayne Friedman - Wednesday, December 21, 2022
The bulk of ad spend on Roku and Amazon Fire TV ...
- Amazon Rolls Out New Ad-Supported Content To U.S. Fire TV Customers
Digital News Daily, Colin Kirkland - Tuesday, December 20, 2022
Users of Amazon's Fire TV microconsoles will now have access to te ...
- Connected Video Devices Forecast To See Slower Growth As Smart TV Rises
Television News Daily, Wayne Friedman - Tuesday, November 22, 2022
The slowdown in connected video devices is largely due to slower grow ...
- CTV Ad Fraud Moderates In Q2, Chromecast Devices Riskiest
Advanced TV Insider, Karlene Lukovitz - Friday, November 4, 2022
At 17%, the U.S remains among the markets with the lowest fra ...
- Amazon Sees Ad Growth As Brands Target Shoppers On Prime Day
Research Intelligencer, - Thursday, July 28, 2022
Advertisers boosted their spending by 62% from a year earlier on Amazon ...
- Comcast Looking To Buy Vizio? Maybe Not, But Media Consolidation Is Coming
TV Watch, Wayne Friedman - Thursday, July 28, 2022
Media consolidation in streaming/CTV is coming, even if Comcast is not looki ...
- TV Ecosystem Cleaning Up Its Act? Less Equipment, Trimming Down To Most-Watched Networks, Streamers
TV Watch, Wayne Friedman - Wednesday, June 15, 2022
We have too much TV home equipment, which seems to track wi ...
- Streaming Fallout: A New Promotion Strategy For TV Network Partners, Local TV Stations, Cable Systems?
TV Watch, Wayne Friedman - Monday, May 16, 2022
Shifting business away from traditional media distribution partners has been an iss ...
- Tegna To Launch Broader 24/7 Live Streaming For Its TV Stations
Television News Daily, Wayne Friedman - Tuesday, May 3, 2022
Tegna is rolling out new broader-reaching, 24/7 live, streaming OTT apps wi ...
- To Get Premium Streamers, Subscribers Go Direct To Company Sites, Less To Roku, Amazon
Television News Daily, Wayne Friedman - Thursday, April 14, 2022
Analysis from measurement/analytics company Antenna via MoffettNathanson shows 64% of subscribers sign ...
- Advertisers And Agencies See Growing Role For Retail Media
Research Intelligencer, - Thursday, April 14, 2022
Marketers want more data to guide their decisions about buying online ...
- Roku Dominates Amazon Fire TV In Q4 Streaming Share In North America: Conviva
Television News Daily, Wayne Friedman - Thursday, February 3, 2022
Roku and Amazon Fire TV claim near parity with U.S. monthly acti ...
- Consumer Adoption Of Voice-Powered Media Is Forecast To Grow
Research Intelligencer, - Tuesday, January 18, 2022
Amazon has the biggest share of the smart-speaker market, but Apple custome ...
- Amazon In Deals To Integrate Fire TV In Ford, BMW Cars, Expand To More Stellantis Models
Digital News Daily, Karlene Lukovitz - Thursday, January 6, 2022
Amazon also announced that it had sold more than 150 million Fi ...
- More Shoppers Say Amazon's Ads Are Helpful In Finding Products
Research Intelligencer, - Wednesday, November 17, 2021
More than half (57%) of survey respondents said they "always" or "frequentl ...
- Archrivals Amazon, Netflix Cooperate To Offer Fire TV Voice Discovery
Digital News Daily, Karlene Lukovitz - Tuesday, November 16, 2021
Netflix's "Play Something" feature isn't likely to be exclusive to Fire T ...
- TikTok Can Now Be Viewed On Fire TV Devices
Digital News Daily, Karlene Lukovitz - Monday, November 1, 2021
The TikTok app is now available on all Fire TV devices ...
- ClixTV Launches, AVOD Wants To Reinvent Entertainment Experience
TV Watch, Fern Siegel - Tuesday, October 12, 2021
The streamer showcases thousands of trailers for streaming series, movies and spor ...
- Amazon Unveils Branded TVs In U.S., Starting At $370
Digital News Daily, Karlene Lukovitz - Friday, September 10, 2021
The ubiquitous giant is now looking to consolidate its lock on consume ...
- Streaming Ad Views Up 50% In First Half Of 2021
Television News Daily, Wayne Friedman - Wednesday, August 25, 2021
CTV devices accounted for 60% of total digital video ad views. FreeWhe ...
- HBO, Max To Exit Amazon Prime Video Channels In Q3
Digital News Daily, Karlene Lukovitz - Thursday, August 12, 2021
AT&T has specified a time frame for shifting Amazon Prime Video acce ...
- Prime Day Deal: Free Disney Bundle With Amazon Fire TV Sticks, Tablets
Digital News Daily, Karlene Lukovitz - Tuesday, June 22, 2021
Shoppers who buy sale-priced Fire TV devices can also get three fr ...
- Amazon: Is Privacy A Catalyst For Higher Ad Costs?
Inside Performance, Laurie Sullivan - Monday, June 21, 2021
Advertising on Amazon now costs $1.20 per click on average, up 2 ...
- Scripps Bows Statewide OTT News Network For Florida
Digital News Daily, Karlene Lukovitz - Wednesday, June 16, 2021
The network will air real-time reporting from Scripps' six local TV statio ...
- Android TV's Growth Looks To Be Outpacing Roku, Amazon Fire TV
Advanced TV Insider, Karlene Lukovitz - Friday, June 11, 2021
According to new Google Play Store data, the YouTube app for Andro ...
- CTV Ad Impressions Up: Roku, Amazon Score Q1 Strong Gains
Television News Daily, Wayne Friedman - Tuesday, May 4, 2021
Roku rose 71% in CTV advertising impressions to 48 billion, while Amaz ...
- Amazon Claims 120M Homes Monthly For Its OTT Video Business
Television News Daily, Wayne Friedman - Monday, May 3, 2021
The company says OTT advertising now appears on IMDb TV, Twitch, t ...
- Amazon Remains Behind The Legacy TV Curtain
TV Watch, Wayne Friedman - Tuesday, May 4, 2021
Many talk up Netflix, Disney+ and the growing HBO Max. But Amaz ...
- Jeep Offers First Vehicles To Integrate Amazon Fire TV
Marketing Daily, Tanya Gazdik - Thursday, March 4, 2021
With Amazon Fire TV for Auto, customers can pause a show ...
- Most Top Roku, Amazon Fire Apps Now Use IAB's Mobile Programmatic Fraud-Fighting Spec
Digital News Daily, Karlene Lukovitz - Friday, February 19, 2021
80% of the top 500 and 94% of the top 100 Ro ...