- Made For Advertising CTV Apps Accounted For $58M Ad Spend Earlier In 2024
Data & Programmatic Insider, Laurie Sullivan - Monday, October 14, 2024
Made for Advertising in connected television apps waste budgets in a tre ...
- Google AdX Rises In U.S. Trust Ranking Score, But Doesn't Top List
Data & Programmatic Insider, Laurie Sullivan - Monday, September 23, 2024
On Pixalate's Global Seller Trust Indexes ranking of open programmatic ad selle ...
- Roku Q2: Still Dominates Open Programmatic Ads Via Device Share
Advanced TV Insider, Wayne Friedman - Wednesday, September 4, 2024
Apple TV is far down in second place at 13.3%, followed ...
- Legacy TV-Based Stocks Suffer Rough 2023 As Digital, Streaming Soar
MediaDailyNews, Wayne Friedman - Wednesday, January 3, 2024
The weak performance of legacy TV network-based media companies' stock market sha ...
- AI-Powered Analytics Changing The Game For The NFL, In Real-Time
Media 3.0, Laurie Sullivan - Wednesday, November 29, 2023
Amazon is looking to fuel its ecommerce business from the brand's websi ...
- Fire TV Advertising Intros New Homescreen Options, Contextual Placement, CTV Bundles
MediaDailyNews, Karlene Lukovitz - Thursday, November 2, 2023
Amazon Fire TV's viewer base is now large enough to justify investme ...
- Amazon Brings Sponsored Ads To Streaming TV
MediaDailyNews, Laurie Sullivan - Wednesday, October 25, 2023
Amazon Ads announced a self-service ad system that allows brands that se ...
- Washington, DC Area Sports Teams Go D2C Streaming Via Monumental Sports
Television News Daily, Wayne Friedman - Tuesday, October 10, 2023
Monumental is the latest sports rights holder to make games available v ...
- Amazon Drives Higher Prime Day Sales With Fewer Linear TV Ads
Research Intelligencer, Robert Williams - Monday, August 14, 2023
Advertising a digital sales event on traditional media may not be ...
- Count 'Em Up: Amazon's Prime Day Draws $12.7B In Spending
Marketing Daily, Sarah Mahoney - Thursday, July 13, 2023
Electronics, appliances and cat treats are among the most in-demand items. A ...
- Amazon Fire TV Devices Add NBC/Telemundo Local News
Digital News Daily, Karlene Lukovitz - Monday, May 15, 2023
U.S.-based users of Fire TV devices can use FAST apps to acce ...
- Amazon Unveils Streaming TV, Live Sports Content, Ad Tech, Measurement At NewFronts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
Amazon unveiled a slate of streaming content and ad capabilities at t ...
- A Real Long-Term Media Plan: How Many Screens Does Amazon Really Want To Be On?
TV Watch, Wayne Friedman - Tuesday, April 4, 2023
Amazon seems to want to own as many different screens as possibl ...
- Virtual MVPDs Provide Real Ad Spending On Roku, Amazon Fire
Television News Daily, Wayne Friedman - Wednesday, December 21, 2022
The bulk of ad spend on Roku and Amazon Fire TV ...
- Amazon Rolls Out New Ad-Supported Content To U.S. Fire TV Customers
Digital News Daily, Colin Kirkland - Tuesday, December 20, 2022
Users of Amazon's Fire TV microconsoles will now have access to te ...
- Connected Video Devices Forecast To See Slower Growth As Smart TV Rises
Television News Daily, Wayne Friedman - Tuesday, November 22, 2022
The slowdown in connected video devices is largely due to slower grow ...
- CTV Ad Fraud Moderates In Q2, Chromecast Devices Riskiest
Advanced TV Insider, Karlene Lukovitz - Friday, November 4, 2022
At 17%, the U.S remains among the markets with the lowest fra ...
- Amazon Sees Ad Growth As Brands Target Shoppers On Prime Day
Research Intelligencer, - Thursday, July 28, 2022
Advertisers boosted their spending by 62% from a year earlier on Amazon ...
- Comcast Looking To Buy Vizio? Maybe Not, But Media Consolidation Is Coming
TV Watch, Wayne Friedman - Thursday, July 28, 2022
Media consolidation in streaming/CTV is coming, even if Comcast is not looki ...
- TV Ecosystem Cleaning Up Its Act? Less Equipment, Trimming Down To Most-Watched Networks, Streamers
TV Watch, Wayne Friedman - Wednesday, June 15, 2022
We have too much TV home equipment, which seems to track wi ...
- Streaming Fallout: A New Promotion Strategy For TV Network Partners, Local TV Stations, Cable Systems?
TV Watch, Wayne Friedman - Monday, May 16, 2022
Shifting business away from traditional media distribution partners has been an iss ...
- Tegna To Launch Broader 24/7 Live Streaming For Its TV Stations
Television News Daily, Wayne Friedman - Tuesday, May 3, 2022
Tegna is rolling out new broader-reaching, 24/7 live, streaming OTT apps wi ...
- To Get Premium Streamers, Subscribers Go Direct To Company Sites, Less To Roku, Amazon
Television News Daily, Wayne Friedman - Thursday, April 14, 2022
Analysis from measurement/analytics company Antenna via MoffettNathanson shows 64% of subscribers sign ...
- Advertisers And Agencies See Growing Role For Retail Media
Research Intelligencer, - Thursday, April 14, 2022
Marketers want more data to guide their decisions about buying online ...
- Roku Dominates Amazon Fire TV In Q4 Streaming Share In North America: Conviva
Television News Daily, Wayne Friedman - Thursday, February 3, 2022
Roku and Amazon Fire TV claim near parity with U.S. monthly acti ...
- Consumer Adoption Of Voice-Powered Media Is Forecast To Grow
Research Intelligencer, - Tuesday, January 18, 2022
Amazon has the biggest share of the smart-speaker market, but Apple custome ...
- Amazon In Deals To Integrate Fire TV In Ford, BMW Cars, Expand To More Stellantis Models
Digital News Daily, Karlene Lukovitz - Thursday, January 6, 2022
Amazon also announced that it had sold more than 150 million Fi ...
- More Shoppers Say Amazon's Ads Are Helpful In Finding Products
Research Intelligencer, - Wednesday, November 17, 2021
More than half (57%) of survey respondents said they "always" or "frequentl ...
- Archrivals Amazon, Netflix Cooperate To Offer Fire TV Voice Discovery
Digital News Daily, Karlene Lukovitz - Tuesday, November 16, 2021
Netflix's "Play Something" feature isn't likely to be exclusive to Fire T ...
- TikTok Can Now Be Viewed On Fire TV Devices
Digital News Daily, Karlene Lukovitz - Monday, November 1, 2021
The TikTok app is now available on all Fire TV devices ...