Amazon Drives Higher Prime Day Sales With Fewer Linear TV Ads
- by Robert Williams , August 14, 2023
Amazon’s yearly “Christmas in
July” sales event, best knowns as Prime Day, generated higher sales for the ecommerce company even as it aired fewer ads on broadcast and national cable television, according to a study by researcher AdImpact.
During the two-day event on July 11 to 12, Amazon sold more …
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