- Versant Key Brand Focus: Sports... Pickleball, Anyone?
TV Watch, Wayne Friedman - Friday, May 9, 2025
Right now, 65% of Versant's programming is live - coming from spor ...
- NBCU Strikes 2-Year Deal To Sell Versant Ads Just Ahead Of Upfront
Television News Daily, Wayne Friedman - Wednesday, May 7, 2025
The deal - which covers the next two upfront TV cycles ...
- Comcast Brands Cable TV Spinoff: Versant
Television News Daily, Wayne Friedman - Tuesday, May 6, 2025
The name is said to represent the "versatility" of the company, b ...
- NBCU Q1 Ad Spend Sinks 7%, Peacock Grows 2.5%
Television News Daily, Wayne Friedman - Thursday, April 24, 2025
Overall media revenue inched up 1.1% to $6.4 billion, with cash fl ...
- Former Apple, DirecTV Exec Gieselman Joins Comcast As Chief Growth Officer
Television News Daily, Wayne Friedman - Monday, April 7, 2025
Gieselman will head growth marketing and sales efforts for Comcast's Connectivity &am ...
- 'Yellowstone': Fewer High-Rated TV Shows Mean Amped-Up Media Battles
TV Watch, Wayne Friedman - Friday, March 28, 2025
In the media battle for "Yellowstone" between Paramount and NBCU, Paramount h ...
- Peacock Lifts NBCU Ad Sales, Streamer Narrows Losses
Television News Daily, Wayne Friedman - Thursday, January 30, 2025
NBCU's ad revenue posted a 0.4% hike to $2.65 billion. Madison &am ...
- Comcast Launches 'Skinny' Bundle: Focuses On Sports, News
Television News Daily, Wayne Friedman - Thursday, January 23, 2025
The $70-a-month package offers more than 50 broadcast, cable news and spor ...
- Comcast Unveils TV Ad Platform In Bid To Attract SMBs
MediaDailyNews, Laurie Sullivan - Monday, January 6, 2025
Comcast on Monday introduced a platform to make ad buys across T ...
- Xumo Expands Google TV/FAST Deal With Advertising Access
Television News Daily, Wayne Friedman - Monday, January 6, 2025
The deal allows advertisers to buy ad inventory on more than 1 ...
- Paramount Cable TV Moves: Under The Radar Post-Skydance Deal?
TV Watch, Wayne Friedman - Friday, December 20, 2024
"Smaller and more profitable has been the message, and we would ...
- Jettisoning Old-Style Cable Networks? Lingering Legacy Media Concerns
TV Watch, Wayne Friedman - Friday, December 13, 2024
During an industry event this week, Comcast CEO Dave Watson sent ala ...
- Roku Expands Deal With FreeWheel For Ad Inventory Availability
Television News Daily, Wayne Friedman - Thursday, December 12, 2024
The deal will work through the Roku Exchange, where advertisers can purcha ...
- 21% Of Ad-Option Streaming Is Programmatic, Up 15% Year-Over-Year
Advanced TV Insider, Wayne Friedman - Wednesday, December 11, 2024
For all premium video inventory including premium streaming, linear and others, arou ...
- WBD-Comcast TV Deal: What About TV Network Un-Carriage?
TV Watch, Wayne Friedman - Tuesday, December 10, 2024
Comcast will distribute WBD's Max and Discovery+ platforms. One analyst says T ...
- New Legacy Media Fitness Workout: Going To The Core
TV Watch, Wayne Friedman - Friday, December 6, 2024
AT&T has now fully divested from its media business deals - somethi ...
- Cable TV Consolidation Will Come - But Not Next Year: Analyst
Television News Daily, Wayne Friedman - Tuesday, December 3, 2024
MoffettNathanson Research estimates revenue from Warner Bros. Discovery's live, linear cable ...
- Spin Zone: Inside Comcast's Head-Spinning Spinoff Plan
TVBlog, Adam Buckman - Monday, November 25, 2024
It's the spinoff to end all spinoffs as Comcast spins off i ...
- Comcast Spinning Off NBCU Cable Nets
Television News Daily, Wayne Friedman - Wednesday, November 20, 2024
Comcast will spin off all its entertainment cable TV channels and ne ...
- Who Now Buys A Cable TV Network Group - For The Future?
TV Watch, Wayne Friedman - Tuesday, November 5, 2024
Comcast Corp. says it is considering a spinoff of its NBCU cab ...
- Peacock Partnerships? What Birds Of A Feather Fly Together
TV Watch, Wayne Friedman - Monday, November 4, 2024
While other streamers like Max and Disney+ are posting semi-regular profitability, Peaco ...
- Comcast Looks To Spin Off Cable TV Nets, NBCU Sees Q3 Revenue Hike Of 37%
Television News Daily, Wayne Friedman - Thursday, October 31, 2024
Comcast Corp. is looking to spin off its NBCUniversal's national cable ...
- Hudson MX Discontinues Operations, Sale Plans Unclear
MediaDailyNews, Joe Mandese - Wednesday, October 2, 2024
Short-lived but storied agency tech startup Hudson MX appears to have turn ...
- National TV Network Content On Streamers Tops In 'Premium' Video: Study
Advanced TV Insider, Wayne Friedman - Thursday, September 26, 2024
A Comcast FreeWheel study shows 78% of viewers say national TV netwo ...
- NBCU Posts Mixed Q2 Results, Peacock Cuts Losses
Television News Daily, Wayne Friedman - Tuesday, July 23, 2024
Peacock posted its smallest quarterly loss since its launch in 2019 ...
- Targeting Streaming 'Re-Subscribers': Key Bundling Combos
Advanced TV Insider, Wayne Friedman - Wednesday, July 10, 2024
A huge chunk of streaming subscribers are "re-subscribers," at 42% -- young ...
- New Streaming Bundling Push: Won't Get Fooled Again?
TV Watch, Wayne Friedman - Tuesday, May 28, 2024
Comcast recently disclosed a streaming bundle that includes its own Peacock, ...
- How Big A Market Does Venu Sports Need?
TV Watch, Wayne Friedman - Monday, May 20, 2024
Venu Sports -- backed by Walt Disney-Fox Corp.-Warner Bros. Discovery -- cou ...
- Is The Disclosure Of Streaming Subscriber Numbers Still A Thing?
TV Watch, Wayne Friedman - Thursday, May 2, 2024
Netflix is in an unusual, strong position versus nearly all the streame ...
- Comcast's Long-Time Diversification Strategy Up To The Test?
TV Watch, Wayne Friedman - Monday, April 29, 2024
Growing out of its core cable TV system business of TV network ...