- Target Consumers Around Specific Needs, Get Real About Real-Time Marketing
RTBlog, Tobi Elkin - Tuesday, December 27, 2016
Targeting consumers around specific needs makes more sense than targeting them arou ...
- New From the DMA: A Cross-Device RFI And Glossary
Marketing Insider: Cross-Channel, Ray Schultz - Monday, December 19, 2016
A look at the DMA's sample RFI for use when buying cross-devi ...
- Research Finds Nearly 70% Of Agencies Still Rely On Demo Targeting
Real-Time Daily, Tobi Elkin - Thursday, December 15, 2016
A study from Videology conducted by Advertiser Perceptions finds that 67% ...
- Screen6 Partners With Desktop, Mobile Data Providers To Augment Clients' ID Graphs
Real-Time Daily, Tobi Elkin - Thursday, December 15, 2016
Screen6, a data processor and platform provider for cross-device identity management, announc ...
- New Bluetooth Alliance Looks To Boost Indoor Location Targeting
Connected Thinking, Chuck Martin - Wednesday, December 14, 2016
Beaconing is getting a boost. The small transmitters that can activate certa ...
- Flashtalking Partners With Tapad For Attribution Modeling
Real-Time Daily, Philip Rosenstein - Monday, December 12, 2016
Flashtalking, an ad server, announced positive results from its partnership with Tapa ...
- Can Real-Time Advertising Close Gap Between Mobile And Desktop Conversions?
Real-Time Daily, Tobi Elkin - Friday, December 9, 2016
Black Friday has come and gone but what, if anything, can ...
- Drawbridge Sees Attribution, Identity-Based Marketing, Addressability As Key Themes For 2017
RTBlog, Tobi Elkin - Friday, December 9, 2016
Drawbridge looks to product-based attribution, identity-based marketing, and addressability as key them ...
- Drawbridge Awarded Patent For Cross-Device Technology
Real-Time Daily, Philip Rosenstein - Wednesday, December 7, 2016
Drawbridge has announced that it recently secured a patent from the U. ...
- Beacon Maker Gimbal Acquired By Mobile Advertising Firm
Connected Thinking, Chuck Martin - Monday, December 5, 2016
Beacons are heading into mainstream advertising. Not as in shoppers receiving annoyi ...
- Throtle To Use Drawbridge's Connected Consumer Graph
Real-Time Daily, Philip Rosenstein - Monday, December 5, 2016
Drawbridge, the digital identity anonymizing company, announced on Monday that Throtle, ...
- MRC Releases Location-Based Measurement Guidelines For Public Comment
RTBlog, Tobi Elkin - Friday, December 2, 2016
The Media Rating Council (MRC) has been on the forefont of generati ...
- Videology Highlights Cross-Screen Successes In New Whitepaper
Real-Time Daily, Philip Rosenstein - Wednesday, November 30, 2016
Videology, the cross-screen software provider, released on Wednesday a whitepaper outlining t ...
- Email Central To Cross-Channel ID
Around The Net In EU Email Marketing, Sean Hargrave - Monday, November 28, 2016
It all boils down to a unique, individual, digital identifier. This k ...
- Tapad Appoints Igor Elbert Data Science Lead
Real-Time Daily, Tobi Elkin - Monday, November 28, 2016
Tapad, a provider of cross-device marketing technology, on Monday named data scien ...
- Vistar Partners With LiveRamp, Acxiom On Targeting, Measurement For OOH
Real-Time Daily, Tobi Elkin - Tuesday, November 22, 2016
Vistar Media, a technology firm that's created a marketplace for out-of-home medi ...
- Adform Partners With Rubicon Project On Programmatic Audio Ads
Real-Time Daily, Tobi Elkin - Tuesday, November 22, 2016
Ad-tech firm Adform announced a partnership with Rubicon Project to offer programmat ...
- Targeted Advertising Moves To Screens In Back Seats Of Rideshare Cars
Connected Thinking, Chuck Martin - Sunday, November 20, 2016
Much of the focus of connected cars or autonomous driving is ...
- Tapad Device Graph Is Available Via LiveRamp's Ecosystem
Real-Time Daily, Tobi Elkin - Tuesday, November 15, 2016
Tapad, a provider of cross-device marketing technology solutions, announced an expanded partnersh ...
- Innovid, UK's Channel 4 Team Up On Interactive
VidBlog, P.J. Bednarski - Tuesday, November 15, 2016
The cross-platform solutions player and big British broadcaster claim interactive TV advertisi ...
- Adelphic Partners With Integral Ad Science On Pre-Bid Targeting For Cross-Channel Campaigns
Real-Time Daily, Tobi Elkin - Monday, November 14, 2016
Mobile and cross-channel demand-side platform Adelphic announced a partnership with Integral ...
- Google Says: Good Luck Getting Consumers' Attention
Mobile Insider, Gavin O'Malley - Thursday, November 10, 2016
Hoping to get consumers' attention? Good luck. More or less, that's t ...
- AT&T/Time Warner Merger: Opportunities And Potential Piftalls
RTBlog, Tobi Elkin - Monday, November 7, 2016
The combination of AT&T and Time Warner would mean a mega compa ...
- Foursquare Licenses Drawbridge's Cross-Device Identity Data For Location Intelligence
Real-Time Daily, Tobi Elkin - Friday, November 4, 2016
Drawbridge announced that Foursquare, a provider of location intelligence, has chosen ...
- What The AT&T Merger Can Learn From AOL-Time Warner
Around the Net in Real-Time, Tobi Elkin - Wednesday, October 26, 2016
Writing in today's Wall Street Journal is Steve Case, the former C ...
- Massive Inefficiencies Will Disrupt Search Campaigns, Retail Holiday Sales
SearchBlog, Laurie Sullivan - Wednesday, October 26, 2016
Thanksgiving Day store closures and an increasing number of mobile searches wi ...
- New Ad Unit Captured Voter Sentiment In Real Time Post-Debate
Real-Time Daily, Tobi Elkin - Tuesday, October 25, 2016
AdTheorent, a provider of data-based predictive tools, used a new ad un ...
- AT&T-Time Warner Deal Is Mostly About Defense
Around the Net in Real-Time, Tobi Elkin - Monday, October 24, 2016
A Wall Street Journal report argues that the $85 billion tie-up betwe ...
- Channels Or Devices? Across The Attribution Divide
Marketing Insider: Cross-Channel, Ray Schultz - Monday, October 24, 2016
Marketers are hung up on cross-channel attribution. But they should be thinki ...
- DoubleVerify Expands Mobile In-App Viewability, Adds New Partners
Real-Time Daily, Tobi Elkin - Thursday, October 20, 2016
DoubleVerify, an ad-tech firm that authenticates media quality and performance across digit ...