Tag results for "cross-device targeting"
- DAA To Start Enforcing Cross-Device Privacy Rules In FebruaryCompanies that collect data from one computer, like a laptop, in ord ...
- RadiumOne Launches Smart Links To Customize Customer JourneyRadiumOne announced on Monday the release of Smart Links, a product th ...
- Google Says: Good Luck Getting Consumers' Attention Hoping to get consumers' attention? Good luck. More or less, that's t ...
- Targeting Both Household Influencers And Buyers Increases Conversion 211%The launch of Rocket Fuel Institute was coupled with a first relea ...
- Build, Buy Or Die? The Existential Question Of Cross-Device IdentityIt's a multi-device, mobile-first world that's increasingly fragmented. And there is ...
- Facebook Moves Atlas Into Its Measurement DivisionFacebook has moved its ad-tech platform Atlas out of its ad te ...
- Offline Measurement and Attribution are ImprovingDuring the OMMA Programmatic panel "Beyond Search: Can Programmatic Lead to Omnichann ...
- Varick Media Management Partners With Drawbridge On Cross-Device PlatformProgrammatic ad firm Varick Media Management has partnered with cross-device technology compa ...
- Yes Lifecycle Marketing Upgrades Cross-Channel SolutionYes Lifecycle Marketing, an Infogroup company, has expanded the cross-channel capabilities a ...
- Tapad Launches Cross-Device Optimization MetricTapad, a provider of cross-device marketing technology, announced a new metric f ...
- Oracle Orchestrates, Revamps Cross-Channel SolutionOracle unveiled a new cross-channel orchestration feature to the Oracle Marketing Clo ...
- DMA Makes Bid For Greater Cross-Device ClarityHoping to get ad buyers and sellers on the same page, t ...
- Location Tracking Growing Up, Brands Looking Beyond BeaconsLocation tracking in the Internet of Things is heating up as ...
- How Cross-Device Identity Matching WorksGartner releases a blog post that shows a cross-device identity case stu ...
- TubeMogul Revamps Display Offering Via Partnerships And New AlgorithmsCross-channel advertising platform TubeMogul announced a revamp of its display offering ...
- 89% See Potential Benefits Of Smart Cities, 36% Have Projects UnderwayWhile brands and marketers grapple with how to deal with an I ...
- Q&A With 'Data Junkie, SocialCode's Todd Parsons Todd Parsons joined SocialCode as chief product officer less than two mont ...
- TVAdSync Launches European Version Of Its Smart Retarget TV ProductTVAdSync, an ad-tech firm that specializes in real-time TV data monetization, ...
- Adelphic & PushSpring Launch 'Mobile to Mobile" Partnership, Offering Access To App DataAdelphic, a mobile and cross-channel demand side platform (DSP), on Monday announc ...
- SimilarWeb Appoints Chief Commercial OfficerSimilarWeb on Wednesday announced the appointment of Carla Bourque as chief commerci ...
- SpotX, LiveRamp Partner To Bypass Walled GardensVideo inventory management platform SpotX announced a partnership with LiveRamp that wi ...
- The Role Of Audience Targeting In Healthcare: Q&A With Semcasting's Ray KingmanAudience targeting across screens and devices is essential to marketers. It's al ...
- AudienceScience Expands Cross-Device Capabilities Through Screen6 PartnershipAudienceScience, a provider of advertising automation software, on Tuesday announced it h ...
- ABCd Launches Four New Digital-Only SeriesABC added four new digital exclusive short form series available on i ...
- Cross Screen, Forked TongueThe notion of cross-screen media is well-heeled by now. There are differe ...
- Is Cross-Device a Strategy or a Tactic?Programmatic advertising strategy should be about addressing the customer journey and creati ...
- AdTheorent Partners With Celtra To Optimize Cross-Device Trolli Brand CampaignAdTheorent, a predictive targeting digital ad network, announced Monday the results ...
- WeatherAlpha Brings Custom, Targetable Weather Attributes To Drawbridge Cross-Device Identity PlatformWeatherAlpha announced that its proprietary WeatherEdge data intelligence technology has been integrat ...
- Agencies Need To Do A Better Job Of Integrating Cross-Device TargetingBrands need to leverage deterministic and probabilistic models to do cross-device targetin ...
- Summit Reveals Varied Approaches, Need To Improve Ad ExperiencesThis week's Programmatic Insider Summit covered a lot of ground. Panels, keynote ...
