Tag results for "cross-device targeting"
- Targeting Across Search, TV Changes EverythingNot all brands tie and time television advertising spots to run simultaneous ...
- Magnetic Names Paul Phillips Chief Data OfficerMarketing technology firm Magnetic on Wednesday named Paul Phillips its chief da ...
- Agencies Need To Do A Better Job Of Integrating Cross-Device TargetingBrands need to leverage deterministic and probabilistic models to do cross-device targetin ...
- Beacons Inside: Sensors Become Part Of In-Store DisplaysAs beacons evolve, so too does the way marketers use them. On ...
- Adelphic Adds Behavior-Centric Cross-Channel Solution To Its DSPAdelphic, the mobile and cross-device DSP, is releasing a new behavior-centric soluti ...
- Amobee Launches Triggers To Target Consumers With Offline, Online DataMarketing technology company Amobee announced on Tuesday the release of Amobee Trigger ...
- Beacons At Retail To Be Felt Well After Shoppers Leave The StoreMany more beacons will be felt, even if not necessarily seen. Beaco ...
- Ad Tech Reacts To Facebook's Updates On Ad BlockingAd-tech executives and observers weigh in on Facebook's ad-blocking moves. ...
- More Than 70% Of Publishers Use Programmatic Tools For Media TransactionsMore than 70% of publishers conduct their media sales using programmatic tool ...
- What Does Verizon/AOL's Acquisition Of Yahoo Really Mean?After Verizon's $4.8 billion acquisition of Yahoo on Monday, speculation about wh ...
- Social Data To Dominate Online Targeting Social data is becoming a key part of online marketing campaigns. B ...
- AppNexus Strikes Technology Partnership With Wayfair Media SolutionsAd-tech provider AppNexus announced a deal with Wayfair, an online purveyor ...
- Beacons On Regent Street: Location, Relevancy Drive 48% To Use More Than Twice A MonthBeacons are helping shoppers find what they want. The beacons installed ...
- ClickDealer And MobAir Launch Global Digital Marketing GroupClickDealer and MobAir on Tuesday announced the formation of Global Digital Marketi ...
- If Email's So 'Legacy' How Comes It's Driving Digital Targeting And Cross-Channel Conversions?It's so easy to write off email and forget how it's t ...
- Facebook And Google Dominate Cross-Channel Advertising In a recent study conducted by the Relevancy Group, 401 marketing a ...
- 76% Expect Smart Lights To Replace Traditional Bulbs; 14% Already Have ThemConsumers in the U.S. appear to be warming up to the id ...
- Shoppers Lean On Mobile, As Marketers Refine Location TargetingAs retailers prep for back-to-school shopping with mobile, what consumers are looki ...
- Smart Lights In Stores Match Shoppers With ProductsIntelligent lighting systems are coming to retail and opening up potential n ...
- 67% Say Tracking Could Improve Their In-Store Experience; 19 Million Already BeaconedShoppers are warming to beacons and virtual reality. The majority of consume ...
- Email's Death Has Been Exaggerated -- It's A Cross-Channel PowerhouseIt is easy to write off email as a "legacy," but ...
- IoT Target Marketing: Detecting Sitting, Standing, Walking, Driving And Current MoodThe Internet of Things is going to expand the concept of targ ...
- Smart Cities: Saving Money, Opening Avenues For Marketing The Internet of Things comprises many, many things that are smart. Th ...
- MCommerce Leaders Double Up And Pull Ahead -- Have You Left It Too Late? The latest research shows that mcommerce has truly gained traction -- b ...
- Neustar, Simulmedia Partner For Linear TV Activation, MeasurementReal-time information services provider Neustar and ad tech firm Simulmedia on Wednesd ...
- Is Email Emerging As The Cross-Device Champion Of MCommerce?Email rarely gets any praise, but consider this -- if 37% ...
- MCommerce Leaders Double Up And Pull Ahead -- Have You Left It Too Late? The latest research shows that mcommerce has truly gained traction, but mo ...
- Facebook Is Building A Global Brand Partner Team For Atlas Facebook is creating a “global brand partner” team to help promote i ...
- DataXu Names TV Veteran Tore Tellefsen To Head Up TV Solutions Team DataXu on Monday announced the appointment of Tore Tellefsen as vice preside ...
- Smart Lights In Stores Can Pinpoint Shoppers to Within 8 Inches For MessagingIndoor beaconing is going wall to wall. Or more accurately, it's goi ...
