• by Philip Rosenstein , August 16, 2016

Marketing technology company Amobee announced on Tuesday the release of Amobee Triggers, a new advertising solution giving clients the ability to target users based on a combination of offline and online data, including particular consumer mindset moments.

“With triggers, we can combine offline data like weather patterns with consumer data about device and location to provide a deeper understanding of a consumer’s mindset at any particular time,” said James Malins, VP of cross-channel solutions at Amobee.

Clients can set up certain triggers for their campaigns, and when relevant variables are hit, the designated campaign will be automatically activated across various channels and devices. Amobee also integrates its Brand Intelligence insights, which measure overall content consumption habits, into the fray, creating a multi-pronged approach to targeting.

“Our partnership with Amobee allows us to move fast and engage with our social community,” stated Eric Toda, Airbnb’s global head of social media & content, brand marketing.

Amobee has API integrations with Facebook, Twitter, Instagram, Pinterest and Snapchat, as well as the ability to serve ads across various devices.