Tag results for "location-based"
- Audio OOH Ad Marketplace DebutsThe new network, from Vibenomics, follows report from the Out of Home ...
- Mall Of America Doubles Visit Rate Percentage Benchmark"What I love about this is we can now give attribution toward ...
- Location-Based Ad Fraud: Probably Worse Than You ThinkBetween 30% and 80% of location ad spend is being wasted due ...
- Sony, Yamaha Plan Streaming Ads Both Inside And Outside Self-Driving VehicleSony and Yamaha teamed to create the SC-1 Sociable Cart, an autonomous ...
- Data Shows Consumers Need More Education On How Brands Personalize Their ContentOverall, consumers across all generations prefer to see personalized content on Google, ...
- Location Privacy Suit Dropped Against Google And Apple, But Not FacebookThe case centers on allegations that Facebook collects and stores information about ...
- Google Reportedly Says Privacy Drove Decision To Cut Data Rights To Mobile CarriersGoogle continues to limit the data it provides to partners -- first ...
- Location Data Startup Officially Launches, Grows Globally Through Million-Dollar Seed RoundThe goal is to ensure companies have access to a higher standard ...
- Sen. Wyden Presses Wireless Carriers To Shed Data"In this modern era of massive data breaches, it is critical that ...
- InMarket Acquires Thinknear In Boost To In-Car AdvertisingIn-car advertising is getting a big push. Location marketing pioneer InMarket is ...
- T-Mobile Customers Fight To Keep Location Privacy Lawsuit In Court"This case must remain in a public forum," argued the plaintiffs' counsel, ...
- 72% Notice In-App Mobile Ads That Match Their General InterestsConsumers see ads wherever they are, but that doesn't mean they always ...
- Location Tracking Device Company Raises $45 MillionTile has partnered with several brands including Bose, Skullcandy and Sennheiser as ...
- NYC Lawmaker Proposes Location Privacy Bill"This is about protecting the people who don't know when they sign ...
- AT&T Hit With New Privacy Suit Over Location Data"AT&T has been selling its customers' real-time location data to credit agencies, ...
- AT&T Wants Location Privacy Suit Sent To ArbitrationAT&T is joining T-Mobile in arguing that wireless subscribers have no right ...
- T-Mobile Says Customers Can't Sue Over Location Data Disclosure"Plaintiffs are contractually required to arbitrate individually, rather than litigate their claims ...
- Superhuman Removes Location Tracking From Email App: ReportSuperhuman has removed location tracking, but can track email opens. And other ...
- Bangalore Data Provider To Search Engines, Other Companies Moves To NYCSynup helps companies get their information online through API feeds and triggers. ...
- GasBuddy Finds Personalization Puts Gears In DriveGasBuddy's Car Profile feature allows for the inference of tank size and ...
- FCC Should 'Stamp Out' Sale Of Location Data, Watchdogs Say"The sharing of real-time location data of potentially all wireless customers served ...
- Marketers Want Alternatives To Amazon, Facebook, GoogleAmazon, Facebook and Google will account for 43% of the $129.34 billion ...
- First-Party Data: Big Brother vs Big ValueIf/when users pay for gas with the app, all the data goes ...
- Ubermedia Launches Vista AI, Helps Understand Client BehaviorStill in beta, the new service ties into UberMedia's broader efforts to ...
- Consumers Noticing More Ads Referencing Location TrackingConsumers may be willing to give up privacy for convenience in apps, ...
- Foursquare To Buy Placed From Snap Inc.Foursquare has agreed to buy rival Placed from Snap Inc. and plans ...
- GDPR Impact: Global App Audiences Grow Nearly 17% Y-O-YWhile marketers trimmed customer lists to meet new regulatory requirements for "traditional" ...
- Why Can't Panera Find David Mihalek?The SVP of Digital Strategy & Innovative Solutions at Universal McCann said ...
- AT&T, T-Mobile And Verizon Confirm They No Longer Sell Location DataAT&T, T-Mobile and Verizon said they stopped selling data to aggregators in ...
- Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH CampaignsLocation-based company Ubimo is partnering with Kinetic U.S., a digital out-of-home advertising ...
