Tag results for "location-based"
- Opponents Claim Proposed Geolocation Privacy Bill Creates Fraud RiskAn Illinois location privacy bill awaiting the governor's signature "forces users to ...
- Mobile Advertising Firm Integrates Beacon Location TargetingThe idea of marketers targeting consumers based on their location is hardly ...
- 4 Location Data Myths That Hold Back Your Marketing StrategyDigital signals have a place in measuring campaign effectiveness, but foot traffic ...
- Uber To Stop Tracking Users Post-RideBacktracking on a controversial practice, ride-hailing company Uber will no longer track ...
- Where In The World Is Your Digital Consumer?From a digital and brick-and-mortar perspective, overlaying first-party data with accurate, real-time ...
- Foursquare Partners With InfoScout To Offer More Complete Picture Of Customer JourneyAs it looks to offer advertisers a more complete picture of the ...
- Blippar To Use Computer Vision To Improve Location Targeting Engineers at augmented reality startup Blippar believe they have developed technology to ...
- 41 Wisconsin Company Employees Have Microchips ImplantedA Wisconsin company had its planned 'chip party' Tuesday and 41 employees ...
- Google Releases Next Version Of Nearby ConnectionsThe next generation of Nearby Connections uses WiFi, Bluetooth LE and Classic ...
- 126,000 Wine Bottles 'Connected' For CampaignWine bottles are getting connected. A Spanish winemaker has launched a national ...
- Clear Channel Maps Out New Deal With Cuebiq, Focuses On Local DataClear Channel Outdoor Americas (CCOA) is entering an exclusive partnership with location-based ...
- Advertisers Challenged In Using Location DataOne of the major promises of the Internet of Things has to ...
- Google Debuts New Release Radio, Catalyst To Change Media Pricing ModelRadio continues to go through a transformation that will put the medium ...
- Foursquare, Pandora Partner To Measure Impact Of Digital Radio AdsFoursquare and Pandora said they're partnering to bring offline measurement with Attribution ...
- Bringing Native Advertising To Transit AppsA Chicago-based mobile ad network that specializes in location-based targeting and transit ...
- Illinois Passes Geolocation Privacy BillState lawmakers in Illinois have passed a bill requiring app developers, ad ...
- NinthDecimal Acquires MoLOGIQ, Launches New LabsThe terms of the deal were not made public when NinthDecimal announced ...
- Barometric Partners With Commerce Signals, Alphonso, Mobiquity NetworksCross-platform tracking and attribution solutions provider Barometric on Tuesday announced partnerships with ...
- Snap Is Getting DesperateSnap just announced a two-year content-development deal with Time Warner, yet analysts ...
- People Rule Over Technology On Tall Ships The Internet of Things involves the blending of a lot of new ...
- Where In The World Is My Digital Consumer?From a digital and brick-and-mortar perspective, overlaying first-party data with accurate and ...
- DataXu, Placed Connect In-Store Consumers And Targeted TVDataXu and Placed, a provider of location-based attribution services, on Thursday said ...
- Snap Partners With Factual To Dig Deeper Into Location DataLocation data provider Factual on Tuesday announced a deal with Snap Inc., ...
- Are Search, Beacons The Next Solid Step In Cross-Channel Advertising?Location3 President Alex Porter offers advice about the upsides and downsides of ...
- Supreme Court To Take Up Cell Phone Location Privacy The U.S. Supreme Court on Monday agreed to decide whether law enforcement ...
- Facebook Expands Location-Data Partnership With FactualFacebook is expanding its Global Places partnership with Factual, the location data ...
- Ad-Tech Product And Partnership News: Week Of May 22Cuebiq, TabMo, Datorama and Eyeota were among the ad-tech firms making news ...
- When Google VPS Becomes Next Search Targeting OptionGoogle's visual positioning system (VPS), announced at its I/O conference last week, ...
- Identifying Mobile Shoppers A Top Priority For 70% Of RetailersRetailers are increasingly looking to personalize shopping experiences by tapping into mobile ...
- PlaceIQ Launches LandMark Location-Data OfferingLandMark offers access to PlaceIQ's audience, behavior and visitation data, informing marketing ...
