- Yelp Creates User-Generated COVID-19 Feedback And Ratings For Businesses
Inside Performance, Laurie Sullivan - Thursday, January 14, 2021
Disneyland's parking lot in Anaheim, California soon will become one of t ...
- Facebook Defeats Claims It Violated Users' Privacy By Collecting Location Data
Digital News Daily, Wendy Davis - Monday, December 28, 2020
"There is no legally protected privacy interest in IP addresses," U.S. Distri ...
- Bye-Bye Superhero 'F' - Foursquare Gets A Redesign
Inside Performance, Laurie Sullivan - Friday, December 11, 2020
If Foursquare's Superhero "F" could talk, it might say "the brand's technolo ...
- A Startup Pays Consumers For Privacy-Compliant Data It Sells To Brands
Data & Programmatic Insider, Laurie Sullivan - Monday, November 23, 2020
Last week Killi began rolling out PayCheck, an opt-in reoccurring weekly payme ...
- Bing, Rakuten Rebates -- And All The Data That Comes Along With Them
Inside Performance, Laurie Sullivan - Monday, November 16, 2020
Rebate submission allows brands to map customers to their location, purchase, spe ...
- FCC's Starks Warns Against Misuse Of 'Deeply Personal' Location Data
Digital News Daily, Wendy Davis - Monday, October 26, 2020
"It's no wonder we're seeing wariness about adopting potentially useful things li ...
- Google Search Terms Can Help Forecast COVID-19 Hot Spots In U.S.: Mayo Clinic Report
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
Search terms identify a strong correlation between keyword searches and COVID-19 outbreak ...
- Foursquare Develops Whispering Apple AirPod App With Far-Reaching Impacts For Ad Industry
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2020
The virtual assistant, which whispers local recommendations and other snippets into t ...
- AT&T Customers Still Face Location Privacy Risks, Watchdog Argues
Digital News Daily, Wendy Davis - Monday, October 12, 2020
AT&T customers risk disclosure of their location data, even though the compa ...
- Screenvision Continues Expansion Beyond Cinema, Strikes Deal With Medical Waiting Room Network Outcome Health
MediaDailyNews, Joe Mandese - Tuesday, October 13, 2020
Place-based video ad network operator Screenvision continues to expand into locations a ...
- Judge Refuses To Dismiss Arizona Suit Against Google Over Location Privacy
Digital News Daily, Wendy Davis - Thursday, October 8, 2020
Arizona's top law enforcement official can proceed with a lawsuit accusing Goog ...
- Gannett Sells SweetIQ To Uberall, Its New Location-Marketing Vendor
Publishers Daily, Sara Guaglione - Wednesday, September 30, 2020
More than 90% of internet users conduct online searches for local busine ...
- Why SEO-Driven Curbside Pickup Will Be Holiday's Secret Sauce
Search & Performance Marketing Daily, Jason White - Tuesday, September 29, 2020
Two primary headwinds will impact performance -- localized community COVID-19 outbreaks a ...
- New Solution Enables Retargeting pDOOH Ad Viewers At Home, On CTV
Video Insider, Karlene Lukovitz - Tuesday, September 29, 2020
In the latest development in targeting and retargeting ads across previously silo ...
- Location Ad-Tech Firm Gimbal To Acquire Disney's True[x]
MediaDailyNews, Joe Mandese - Monday, September 28, 2020
True[x], an innovative ad-tech company acquired by Disney as part of i ...
- Why Google Maps And Plus Code Will Become More Important
Inside Performance, Laurie Sullivan - Monday, September 21, 2020
Location-based services are changing -- and it just may make a measurab ...
- Torrid Builds Location Map Clicks With LiveMap Tool
Email Marketing Daily, Ray Schultz - Tuesday, September 15, 2020
Real-time emails alert customers to store closings and curbside pickup options, Liveclick ...
- IBM Shows Through Nielsen How It Targets Ads Without Third-Party Cookies Or Identifiers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
The partnership expands IBM's data-targeting focus to combine weather, location and point-of-sa ...
- How In-Store Visits Impact Online, Offline Purchase Cycle -- Even Now
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 10, 2020
Location ad company GroundTruth just released research on ecommerce conversion rates a ...
- InMarket CEO Says NinthDecimal Acquisition Will Push Revenue To $100M, Improve Data-Driven Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 9, 2020
InMarket on Wednesday acquired assets from NinthDecimal, a pioneer in location-based attributi ...
- Apple Delays Debut Of Anti-Tracking Tool Until Early Next Year
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 4, 2020
Apple's decision to delay the debut of its anti-tracking feature in t ...
- Homegrown Marketing: The Hurdles To Localized Messaging
Email Insider, Ray Schultz - Thursday, September 3, 2020
Brands find it hard to scale multilocation marketing and maintain brand consistenc ...
- Verified Pre-Bid Data Offered To Media Buys Through InMarket, Location Sciences Partnership
Data & Programmatic Insider, Laurie Sullivan - Monday, August 31, 2020
InMarket executives say the company has become the first to integrate Locati ...
- Google Shares Data: Agencies Fear Personally Identifiable Information Is Included In Reports
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 27, 2020
Some agency reps thought they imagined it. Others said they reported ...
- Yext Takes On Milky Way Search Algorithm Update Leveraging BERT
Inside Performance, Laurie Sullivan - Thursday, August 27, 2020
Leveraging the natural-language processing search algorithm powering Yext Answers within Named Enti ...
- Average CPM For Location-Based Audiences Might Surprise Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 24, 2020
The Location-Based Marketing Benchmark Report by Reveal Mobile analyzes cost and examin ...
- California Should Ban Use Of Contact-Tracing Data For Ad Targeting, Watchdogs Say
Digital News Daily, Wendy Davis - Thursday, August 20, 2020
"Californians have a constitutional right to privacy, and it is vital th ...
- Weather Company Resolves Location Privacy Battle In Los Angeles
Digital News Daily, Wendy Davis - Wednesday, August 19, 2020
The IBM-owned company will now explicitly inform Weather Channel app downloaders th ...
- Data Company Eyeota Enters New Zealand And Switzerland With GfK Launch Partner
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 17, 2020
Eyeota and GfK plan to announce an expanded agreement early this wee ...
- How Wi-Fi Data Forecasts A Return To 'Normal' Amidst COVID-19
Data & Programmatic Insider, Laurie Sullivan - Monday, August 17, 2020
Zenreach analyzes foot traffic through aggregated Wi-Fi data it collects from consume ...