Tag results for "location-based"
- Google TV Personalized Watchlists, Profiles Should Increase Targeted AdvertisingA Google TV update will make Google's TV platform more useful f ...
- Programmatic Out-Of-Home Ad Market Gains Performance Play, Automated MeasurementOOH has historically been viewed "as a vanity play" based on ...
- Mail Privacy Protection Kaboom! Apple Is Already Proxying 10% Of All OpensSparkPost reports a steady uptick from the MPP launch date. Proxied ope ...
- Zeta Offers Advanced Multicultural Audience Targeting, With 78M U.S. Adult ConsumersZeta improves on targeting by providing brands with a cohesive view ...
- Secrets Behind Local Organic Search TrafficData from Milestone research shows local is the second-largest channel behind organ ...
- Google Will Allow Advertisers To Adjust Conversion Values In Smart BiddingSome conversions are more valuable than others. Expressing these values can he ...
- The Mobile Medium Is Not The Message: It's Much, Much MoreI know this will sound like heresy to readers of "Mobile Insider ...
- Texas City Urges Supreme Court To Reinstate Curbs On Digital BillboardsA local ordinance banning digital billboards in locations other than the advertiser ...
- Google Bans Tracking Tool That Sold Location DataGoogle has banned SafeGraph -- a company that sold Android users' locati ...
- GroundTruth Develops Weather Triggering For CTV Following MRC AccreditationGroundTruth now enables marketers to target ads through a large weather sens ...
- Consumer Location Data Tracker Ground Truth Granted MRC AccreditationThe accreditation follows an extensive MRC audit and covers Ground Truth's locatio ...
- A Google Multilocation SEO Strategy: How To Get The Most Out Of KeywordsCapitalizing on the time and the position of a hyperlocal organic listi ...
- Nextdoor Steps In Line To Go Public Under Ticker 'KIND'Neighborhood network Nextdoor plans to become a publicly traded company through Khos ...
- Data About Americans Given To Hundreds Of Little-Known FirmsThe data ends up in the hands of companies in China, Russi ...
- Service Helps CPGs Determine Best Email Offer Based On Price SensitivityRevTrax helps clients place the best offer at the point of ope ...
- Is Nextdoor Stepping Into Facebook's Shoes?Nextdoor could become the next big social media platform to share idea ...
- Watchdog Brings Complaint In Europe Against IAB TechLab Over PrivacyThe watchdog Irish Council for Civil Liberties alleges in a complaint fil ...
- Data Shows People On The Move And What It Means For AdvertisingChanges in consumer behavior and attitude will drive shifts in media buyin ...
- Uberall Raises $115M, Acquires MomentFeed To Expand Location ServicesThe acquisition will accelerate the company's pace of innovation and give custome ...
- Why Context Matters, Especially When It's Standing Right In Front Of YouIt may be too soon to proclaim that context is once aga ...
- Apple To Mask IP Addresses, Let Users Block Email Tracking PixelsApple's next operating system will obscure Safari users' IP addresses, and wi ...
- Starcom And Telenor Group Create Data PartnershipStarcom will broker data to support the brand and its corporate identi ...
- Nextdoor Data Identifies Changes In Consumers' HabitsData from the Nextdoor app has become a valuable tool for markete ...
- Mobile Advertisers: Context Is King, AgainGiven the deprecation of mobile user identity and location trackers, the va ...
- Apple's Privacy Notification: What It Looks Like, Who Will Likely Opt InPrivacy notifications tied to Apple's Identifier for Advertisers officially launch this wee ...
- NAI Backs Effort To Curb Law Enforcement Purchase Of Consumer DataA newly introduced federal privacy bill that would limit agencies' ability ...
- Google's Privacy Walled Garden Will Help Services Like Stirista ID Graph ThriveWhat if marketers had access to an identity graph that updates ...
- Google Misled Consumers Over Data Location Setting, Australian Court FindsAlthough Google denies any wrongdoing in the way it configures location setting ...
- How Neustar Changes Customer Identity Data ManagementFacing significant changes, from Apple's IDFA to Google Cohorts, marketers need ...
- How Google's Path To Ecommerce Looks Different Than Amazon'sWhen talking about "the elephant in the room" these days, it's sometim ...
