Tag results for "location-based"
- Advertisers Challenged In Using Location DataOne of the major promises of the Internet of Things has to ...
- Google Debuts New Release Radio, Catalyst To Change Media Pricing ModelRadio continues to go through a transformation that will put the medium ...
- Foursquare, Pandora Partner To Measure Impact Of Digital Radio AdsFoursquare and Pandora said they're partnering to bring offline measurement with Attribution ...
- Bringing Native Advertising To Transit AppsA Chicago-based mobile ad network that specializes in location-based targeting and transit ...
- Illinois Passes Geolocation Privacy BillState lawmakers in Illinois have passed a bill requiring app developers, ad ...
- NinthDecimal Acquires MoLOGIQ, Launches New LabsThe terms of the deal were not made public when NinthDecimal announced ...
- Barometric Partners With Commerce Signals, Alphonso, Mobiquity NetworksCross-platform tracking and attribution solutions provider Barometric on Tuesday announced partnerships with ...
- Snap Is Getting DesperateSnap just announced a two-year content-development deal with Time Warner, yet analysts ...
- People Rule Over Technology On Tall Ships The Internet of Things involves the blending of a lot of new ...
- Where In The World Is My Digital Consumer?From a digital and brick-and-mortar perspective, overlaying first-party data with accurate and ...
- DataXu, Placed Connect In-Store Consumers And Targeted TVDataXu and Placed, a provider of location-based attribution services, on Thursday said ...
- Snap Partners With Factual To Dig Deeper Into Location DataLocation data provider Factual on Tuesday announced a deal with Snap Inc., ...
- Are Search, Beacons The Next Solid Step In Cross-Channel Advertising?Location3 President Alex Porter offers advice about the upsides and downsides of ...
- Supreme Court To Take Up Cell Phone Location Privacy The U.S. Supreme Court on Monday agreed to decide whether law enforcement ...
- Facebook Expands Location-Data Partnership With FactualFacebook is expanding its Global Places partnership with Factual, the location data ...
- Ad-Tech Product And Partnership News: Week Of May 22Cuebiq, TabMo, Datorama and Eyeota were among the ad-tech firms making news ...
- When Google VPS Becomes Next Search Targeting OptionGoogle's visual positioning system (VPS), announced at its I/O conference last week, ...
- Identifying Mobile Shoppers A Top Priority For 70% Of RetailersRetailers are increasingly looking to personalize shopping experiences by tapping into mobile ...
- PlaceIQ Launches LandMark Location-Data OfferingLandMark offers access to PlaceIQ's audience, behavior and visitation data, informing marketing ...
- Identifying Mobile Shoppers A Top Priority For 70% Of RetailersRetailers are increasingly looking to personalize shopping experiences by tapping into mobile ...
- Uber Beefs Up Privacy ControlsFaced with a fresh public relations crisis, Uber today unveiled new settings ...
- Hertz Ties Search To Mobile Proximity MarketingCompanies like Hertz are very close to understanding what drives purchases from ...
- Mobile App Surge Is An Opportunity, But Not For The Reason You ThinkMobile app use is booming, but attention is focused on a small ...
- Mobile App Surge Is An Opportunity, But Not For The Reason You ThinkMobile app use is booming, but attention is focused on a small ...
- Timberland Uses Geo-Targeting For A 6% In-Store LiftTimberland is reported in Campaign as driving in-store visits up by 6% ...
- Snap To Launch Location-Based Ad Product Snap plans to launch a location-based ad targeting product. The fledgling public ...
- Location-Targeting Guidelines Will Help Bring More Discipline To Mobile MarketingLast week the Media Rating Council finalized location-based ad measurement guidelines. Location ...
- Location-Targeting Guidelines Will Bring More Discipline To Mobile MarketingNew location-targeting guidelines issued by the Media Rating Council will help location ...
- Retailers Moving Into The Internet Of 12 Billion Connected ThingsRetail is starting to lean on the Internet of Things to better ...
- Google Maps Lets Users Share Real-Time LocationDespite the obvious privacy issues, Google just threw Maps into the deep ...
