Tag results for "location-based"
  • Mobile App Surge Is An Opportunity, But Not For The Reason You Think
    Mobile app use is booming, but attention is focused on a small ...
  • Mobile App Surge Is An Opportunity, But Not For The Reason You Think
    Mobile app use is booming, but attention is focused on a small ...
  • Timberland Uses Geo-Targeting For A 6% In-Store Lift
    Timberland is reported in Campaign as driving in-store visits up by 6% ...
  • Snap To Launch Location-Based Ad Product
    Snap plans to launch a location-based ad targeting product. The fledgling public ...
  • Location-Targeting Guidelines Will Help Bring More Discipline To Mobile Marketing
    Last week the Media Rating Council finalized location-based ad measurement guidelines. Location ...
  • Location-Targeting Guidelines Will Bring More Discipline To Mobile Marketing
    New location-targeting guidelines issued by the Media Rating Council will help location ...
  • Retailers Moving Into The Internet Of 12 Billion Connected Things
    Retail is starting to lean on the Internet of Things to better ...
  • Google Maps Lets Users Share Real-Time Location
    Despite the obvious privacy issues, Google just threw Maps into the deep ...
  • Privacy Bills Advance In Illinois
    Developers would need to obtain users' opt-in consent before collecting geolocation data ...
  • MRC Releases Final Location-Based Ad Measurement Guidelines
    The Media Rating Council (MRC) this morning released the final version of ...
  • Mobile Location Identifies When Shopper Stops Going To A Store, Lures Lost Customers
    Marketers have forever been looking for better ways to target shoppers. All ...
  • MRC Finalizes Location-Based Ad Measurement Guidelines
    With ad measurement and performance under more scrutiny than ever, The Media ...
  • What's The Real-Time Marketing Potential Of Facebook's Location Tracking Feature?
    Facebook's addition of a new feature to its popular Messenger app will ...
  • xAd Introduces Cost-Per-Visit In-Store Ad Pricing Model
    xAd on Thursday released a pay-for-performance revenue model for driving offline visits ...
  • Factual Aims For Scale, Partners With Adobe, Oracle
    Factual, a location data ad-tech company, announced on Thursday integrations with ad-tech ...
  • SITO Mobile Bows Location-Data-Harnessing Product
    Mobile marketing platform SITO Mobile on Thursday launched SITO LABS, which enables ...
  • 70% Of Retailers Investing In Beacons For Location-Based Marketing
    Bringing digital capabilities to the physical shopping experience is increasingly important and ...
  • Location Intelligence Firm Launches SDK For Marketers To Raise Contextual Awareness
    Location intelligence provider Foursquare launched a new software development kit (SDK) with ...
  • AOL Brings In Adsquare Data For Gelocation Targeting
    This deal, announced at the start of Mobile World Congress, will connect ...
  • Who's Afraid Of Location Data?
    With most brands now adopting mobile, it's become essential to use location ...
  • Factual Expands In Europe, Hires Mandeep Mason As Managing Director
    Factual, a location data firm, announced plans to expand in Europe and ...
  • FTC Investigates Location Tracking By Car Financing Outfit