Tag results for "location-based"
- Google Applauded For Obeying GDPR On Political Ads?As the tech giant announces it is ending political ad micro-targeting, Adland ...
- Facebook Undermines Location-Privacy Preferences, Senators Suggest"If a user has decided to limit Facebook's access to his or ...
- Google, Tech Companies Dance Around Data Requests From Congressional Antitrust QueryAmazon, Apple, Facebook, and Google responded to a congressional committee's questions, mostly ...
- Facebook Seeks Dismissal Of Location Privacy Class-ActionFacebook is asking a federal judge to throw out a lawsuit claiming ...
- Study Finds Poor-Quality Location Data Undermining Geo-Targeted Ad CampaignsLocation data is increasingly considered the panacea for targeting, but a new ...
- Democrats Press FCC To Crack Down On Carriers Over Privacy"We are concerned that the Commission is shirking its obligation to enforce ...
- Yext, Nextdoor Help Improve Local Business ExperienceThe global integration allows businesses using Yext to publish relevant facts to ...
- Google's Focus On Local Extends Campaign Options, Promoted Pins, Store Pick-UpsOn Tuesday Google announced plans to expand and add campaign tools to ...
- GasBuddy Sponsored Search Ad Bumps Retailer's Closest Location To Top Of ListOn Tuesday GasBuddy began giving fuel and convenience stations a new way ...
- Location Privacy Lawsuits Against AT&T, Sprint, Verizon And T-Mobile Sent To ArbitrationConsumers can't proceed with class-action lawsuits alleging that the major wireless carriers ...
- Vibenomics, SafeGraph Partnership Adds Music, Location Targeting To DOOHVibenomics recently unveiled a newly formed Audio Out-Of-Home ad marketplace. This week, ...
- OOH Data Partnership Finds New Ways To Connect Online, Offline CampaignsPartnership helps marketers that buy media on digital billboards throughout the country ...
- Consumers Will Share Data Despite Privacy Fears: StudyConsumers are willing to share data, but women are less likely than ...
- AT&T Asks Judge To Send Location Privacy Suit To ArbitrationAT&T is asking a court to compel arbitration of privacy claims brought ...
- Audio OOH Ad Marketplace DebutsThe new network, from Vibenomics, follows report from the Out of Home ...
- Mall Of America Doubles Visit Rate Percentage Benchmark"What I love about this is we can now give attribution toward ...
- Location-Based Ad Fraud: Probably Worse Than You ThinkBetween 30% and 80% of location ad spend is being wasted due ...
- Sony, Yamaha Plan Streaming Ads Both Inside And Outside Self-Driving VehicleSony and Yamaha teamed to create the SC-1 Sociable Cart, an autonomous ...
- Data Shows Consumers Need More Education On How Brands Personalize Their ContentOverall, consumers across all generations prefer to see personalized content on Google, ...
- Location Privacy Suit Dropped Against Google And Apple, But Not FacebookThe case centers on allegations that Facebook collects and stores information about ...
- Google Reportedly Says Privacy Drove Decision To Cut Data Rights To Mobile CarriersGoogle continues to limit the data it provides to partners -- first ...
- Location Data Startup Officially Launches, Grows Globally Through Million-Dollar Seed RoundThe goal is to ensure companies have access to a higher standard ...
- Sen. Wyden Presses Wireless Carriers To Shed Data"In this modern era of massive data breaches, it is critical that ...
- InMarket Acquires Thinknear In Boost To In-Car AdvertisingIn-car advertising is getting a big push. Location marketing pioneer InMarket is ...
- T-Mobile Customers Fight To Keep Location Privacy Lawsuit In Court"This case must remain in a public forum," argued the plaintiffs' counsel, ...
- 72% Notice In-App Mobile Ads That Match Their General InterestsConsumers see ads wherever they are, but that doesn't mean they always ...
- Location Tracking Device Company Raises $45 MillionTile has partnered with several brands including Bose, Skullcandy and Sennheiser as ...
- NYC Lawmaker Proposes Location Privacy Bill"This is about protecting the people who don't know when they sign ...
- AT&T Hit With New Privacy Suit Over Location Data"AT&T has been selling its customers' real-time location data to credit agencies, ...
- AT&T Wants Location Privacy Suit Sent To ArbitrationAT&T is joining T-Mobile in arguing that wireless subscribers have no right ...
