Tag results for "location-based"
- Why SEO-Driven Curbside Pickup Will Be Holiday's Secret SauceTwo primary headwinds will impact performance -- localized community COVID-19 outbreaks a ...
- New Solution Enables Retargeting pDOOH Ad Viewers At Home, On CTVIn the latest development in targeting and retargeting ads across previously silo ...
- Location Ad-Tech Firm Gimbal To Acquire Disney's True[x]True[x], an innovative ad-tech company acquired by Disney as part of i ...
- Why Google Maps And Plus Code Will Become More ImportantLocation-based services are changing -- and it just may make a measurab ...
- Torrid Builds Location Map Clicks With LiveMap ToolReal-time emails alert customers to store closings and curbside pickup options, Liveclick ...
- IBM Shows Through Nielsen How It Targets Ads Without Third-Party Cookies Or IdentifiersThe partnership expands IBM's data-targeting focus to combine weather, location and point-of-sa ...
- How In-Store Visits Impact Online, Offline Purchase Cycle -- Even NowLocation ad company GroundTruth just released research on ecommerce conversion rates a ...
- InMarket CEO Says NinthDecimal Acquisition Will Push Revenue To $100M, Improve Data-Driven MarketingInMarket on Wednesday acquired assets from NinthDecimal, a pioneer in location-based attributi ...
- Apple Delays Debut Of Anti-Tracking Tool Until Early Next YearApple's decision to delay the debut of its anti-tracking feature in t ...
- Homegrown Marketing: The Hurdles To Localized MessagingBrands find it hard to scale multilocation marketing and maintain brand consistenc ...
- Verified Pre-Bid Data Offered To Media Buys Through InMarket, Location Sciences PartnershipInMarket executives say the company has become the first to integrate Locati ...
- Google Shares Data: Agencies Fear Personally Identifiable Information Is Included In ReportsSome agency reps thought they imagined it. Others said they reported ...
- Yext Takes On Milky Way Search Algorithm Update Leveraging BERTLeveraging the natural-language processing search algorithm powering Yext Answers within Named Enti ...
- Average CPM For Location-Based Audiences Might Surprise MarketersThe Location-Based Marketing Benchmark Report by Reveal Mobile analyzes cost and examin ...
- California Should Ban Use Of Contact-Tracing Data For Ad Targeting, Watchdogs Say"Californians have a constitutional right to privacy, and it is vital th ...
- Weather Company Resolves Location Privacy Battle In Los AngelesThe IBM-owned company will now explicitly inform Weather Channel app downloaders th ...
- Data Company Eyeota Enters New Zealand And Switzerland With GfK Launch PartnerEyeota and GfK plan to announce an expanded agreement early this wee ...
- How Wi-Fi Data Forecasts A Return To 'Normal' Amidst COVID-19Zenreach analyzes foot traffic through aggregated Wi-Fi data it collects from consume ...
- Foursquare 'Visits' Data Gains MRC AccreditationFoursquare says the accreditation, based on the Media Rating Council's Location-Based Advertisi ...
- National Brands Need Local Marketing Teams, COVID-19 ShowsMany multi-location marketers working in the retail, entertainment, hospitality, and restaurant indust ...
- FCC Commissioner Questions AT&T And Verizon About Location DataFCC Commissioner Geoffrey Starks is asking AT&T and Verizon about their "practic ...
- Help For The Holidays: An Email Marketing Tip ListHere's some advice from Listrak staffers for brands gearing up for the ...
- Google Launches Nearby Share, Years After Apple Releases Its Basic Feature AirDropNearby Share shows users a list of devices nearby. Once the devi ...
- Fastbase Offers Lead-Generation Targeting ToolA lead-generation tool from Fastbase can provide prospect names for email marketi ...
- Google Seeks Dismissal Of Arizona Suit Over Location Privacy"The only products Google allegedly sold to Arizona consumers are smartphones, a ...
- Yelp Becomes Barometer For Health And Wealth Of Local Business EconomyPermanent closures for retail businesses skyrocketed in the last month. Of t ...
- Looking To Reach Commuters? Foursquare Data Shows It's TimeAlthough public transportation remains down from last year's highs, in certain geograph ...
- Apple Seems To Predict COVID-19 Hot SpotsApple has become somewhat of a barometer for how the COVID-19 pandem ...
- Data Power: Consumers Want To Own Their Information, Study FindsAmericans believe they should be paid for their data. And email conte ...
- Mobile Location Firm Bluedot Raises $9.1 MillionThe firm has also introduced a service to alert retailers when ...
