ClickDealer And MobAir Launch Global Digital Marketing Group

Amsterdam-based ClickDealer and MobAir on Tuesday announced the formation of Global Digital Marketing Group (GDM Group), a digital performance marketing company offering brands mobile monetization, user acquisition, media buying, analytics, and video advertising services.

GDM Group says it hopes to improve the way in which marketers connect with audiences by offering more precise targeting capabilities, access to new channels, better campaign monetization, and user acquisition.

Both ClickDealer and MobAir will remain independent under the umbrella of the GDM Group.

Amsterdam-based ClickDealer specializes in cost-per-action (CPA) campaigns for brands such as Aliexpress, Baidu, and Booking.com. MobAir offers a mobile app marketing platform that allows app developers to promote and monetize their products and focuses on a non-intrusive experience.

GDM Group has global advertiser and publisher clients that have challenges specific to their geographies. “There are a lot of companies in Europe that struggle to fulfill their business goals because of geographical limitations. They can’t reach an international audience and scale their business accordingly, simply because they don’t have the capabilities to engage customers worldwide. That’s the main issue for which GDM Group solves,” Dmitry Atamanyuk, CEO, GDM Group, told Real-Time Daily via email.

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