Tag results for "cross-device targeting"
- Apps And The Cross-Channel MarketerHow apps can play into cross-channel marketing - both as a destinati ...
- Ads Seem Just As Irritating On Mobile DevicesIn a new Nielsen look at connected devices, 65% say they fi ...
- Beacons On Buses Trigger Mobile Advertising To Pedestrians Consumers walking on busy streets in major cities are likely being beacone ...
- Madison Avenue, Meet Pepper The RobotMarketing messaging via robots is on the way, even if the substan ...
- Signal Closes $30 Million Funding RoundAddressable targeting isn't just a U.S. trend, but a global goal. Pa ...
- Everyone Wants Multitouch Attribution. Now What?Overall awareness of multitouch attribution is fairly high, but hurdles remain ...
- Beacons, GPS, Wi-Fi Combo: The New Mobile PresenceBeacons are becoming so yesterday. Not beaconing, for sure, but the actu ...
- Intercom Unveils Smart CampaignsIntercom, a customer communication platform, released a new marketing automation feature ...
- Why Use CRM Data In Programmatic Media Campaigns?Econsultancy says programmatic and CRM data work well in tandem. With programmati ...
- Cross Screen, Forked TongueThe notion of cross-screen media is well-heeled by now. There are differe ...
- The Truth About Cross-Device Data QualityJohn Dempsey, senior director of mobile, Oracle Data Cloud, at Oracle writ ...
- Location Meets Transaction Data In Cardlytics' Cross-Device Measurement PushCardlytics, which helps advertisers like Starbucks activate audience data from bank partners li ...
- Beacons Double This Year, On Way To 400 Million In MarketWhile there will be billions of Internet-connected consumer things ranging from wearabl ...
- Beacons Determine Best Time To Send Ads, ID When Shopper 'Due' For Store VisitBeacons were always good at being able to trigger a message ...
- Lotame Partners With Infogroup Media Solutions To Monetize Vertical Audiences Cross-ChannelThere's a lot of chatter about cross-device and cross-screen measurement. Lots ...
- You Are What You Play: Spotify Expands Data UseSpotify has teamed up with Krux to use streaming music data f ...
- Bridging The Data DisconnectConnexity's Paul Martecchini talks about how marketers can connecting the dots betwe ...
- Solving Cross-Advertising Challenges And Solutions To Get Beyond KeywordsAaron Levy, client strategy at Elite SEM, closed the MediaPost Search Insid ...
- Drawbridge Gets $25 Million In New Funding, Looks To Partnerships And Global ExpansionDrawbridge on Thursday received $25 million in Series C, led by Sequo ...
- Drawbridge Raises $25 Million To Expand Core ProductThe money will be used to expand Drawbridge's core offering to he ...
- The Campaign For Ads Not Based On TrackingCalling for a campaign against the "cancer of ad-tech" last week ...
- Prospects For In-App Programmatic Ads Depend OnTargeting Improvements What's holding budget back from in-app mobile programmatic advertising? The lack ...
- Keeping Up With Privacy Concerns In Online AdvertisingIn a post on the Federal Trade Commission's (FTC) blog, Jessica Ric ...
- Lost Keys Or Suitcase? IoT Peer Power Steps InAsk any gathering of businesspeople at an event how many have ev ...
- Google's Eddystone Beacons Up The AnteBeacons are growing up. After Apple pretty much owned the beacon marketplac ...
- Cross-Channel Turns 'Ugly Duckling' Email Into An ID LinchpinIdentifying shoppers cross-channel is putting email in the limelight, where it belo ...
- Nielsen Marketing Cloud Enhances Data, Analytics For Media PlanningNielsen is starting up a cloud-based tool for marketers to manage the ...
- On Data And Creativity: A Conversation With Conversant's Michael DavisIt's a goal for many industry stakeholders: the ability to use consum ...
- U.S. Marketers Investt Heavily In Programmatic But Obstacles RemainA new eMarketer report indicates that programmatic advertising accounts for more th ...
- 7 Things Buyers And Sellers Need To Know About ProgrammaticAdvertisers are growing more comfortable with programmatic media, but multidevice measurement remai ...
