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Keeping Up With Privacy Concerns In Online Advertising

  • FTC, Friday, April 22, 2016 8:23 AM
In a post on the Federal Trade Commission's (FTC) blog, Jessica Rich, director of the FTC's Bureau of Consumer Protection, writes about her concerns over data collection and privacy. "Companies are using the data they collect to build highly detailed profiles about individuals, and many of the companies involved in this process are behind the scenes, completely invisible to most of us. Companies also are using high-tech techniques to uniquely identify the devices people carry with them everywhere," Rich warned. This issue is even more prominent as companies pursue cross-device tracking and targeting.

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