Tag results for "cookie tracking"
- Acxiom And Adobe Form Data Platform To Help Firms Bridge Martech/Ad Tech GapClients can use the combined tools to leverage first-party data instead ...
- IAB Tech Lab Unveils Framework To Boost Transparency Across Ad Supply ChainIAB Tech Lab on Wednesday released id-sources.json to help increase transparency arou ...
- Cookie Demise Ignites Brand Interest In 'First-Party Data,' 'Conversion Funnel'The two are inextricably linked with upcoming cookieless and device identity-less change ...
- How Brands Can Best Navigate The Cookie-less FutureThe elimination of third-party cookies plus other universal identifiers alters the marketi ...
- Mozilla Questions Google Plan To Thwart FingerprintingA recent Google proposal to thwart "device fingerprinting" -- a controversial tracki ...
- Google Pushes FLoC Testing To Q1 2022Google's update for Privacy Sandbox delays testing for several APIs, such ...
- Microsoft Advertising Pushes Reliance On Zero-Party DataMicrosoft Advertising has turned to zero-party data to promote trust and relevan ...
- Yahoo, Shopify Partnership Improves Identity TargetingSellers on Shopify can use Yahoo Connect ID, the company's alternative ...
- Everything But The Cookie: What Brands Are Doing To Drive Great Customer ExperiencesA majority are planning to offer incentives for opting in to trackin ...
- MediaWallah Developing Identity Tools Into Data CleanroomsData cleanrooms typically don't integrate identity management and targeting features, but th ...
- LiveIntent And OpenX Partner On Email-Based Alternative To Third-Party CookiesPublishers and marketers can use LiveIntent's Authenticated Bridge framework to target audien ...
- Yahoo Expands Identity Interoperability, Integrates With More Than 3,000 Publisher DomainsA week after Verizon Media rebranded as Yahoo, the company today announc ...
- Swamped By Pop-Ups: Consumers Accept Cookies To Get Access To SitesIn essence, people are being strong-armed into accepting cookies. The UK Commission ...
- Email's Function In The Post-Cookie WorldEmail's marketing role will grow as third-party cookies disappear. Here’s an analys ...
- How Control Of Consumer-Generated Data Affects Online AdvertisingA study of the impact of ownership and control of consumer-generated da ...
- ID Technology Addresses Privacy Laws, Upcoming Ban On Third-Party CookiesThe user identification solution provides protection of consumer data while allowing third-par ...
- Heard And Seen: Execs At IBM Watson, LiveRamp Talk Ad TargetingWhile Apple released App Tracking Transparency in April, The Weather Company a ...
- Firefox Beefs Up Cookie Deletion CapabilitiesMozilla's Firefox browser is rolling out a new feature that it sa ...
- 'Le Figaro' Publisher Fined In GDPR CaseThe penalty shows that GDPR doesn't only affect big companies, such ...
- Merkle's Cookie-Crumble Guide To The FutureWith the deprecation of third-party cookies comes confusion. Merkle in early Ju ...
- Nielsen Starts 'Cookieless'-First-Party Data Approach For Audience, Outcome MeasurementThe company's "cookieless" approach expands efforts to "reduce reliance on a sing ...
- Google Releases Privacy Sandbox TimelineGoogle released the detailed timeline for its Privacy Sandbox, including the timi ...
- Saying Goodbye To Third-Party Cookies: Lessons From PharmaMany digital activations don't rely on third-party cookies. These have been t ...
- LoopMe Uses Survey Tool To Aid In Discovery, Build AudiencesPurchaseLoop Audiences debuted this week from LoopMe as a standalone offering availab ...
- Google's Cookie Plans Could Have 'Dire Impact,' Digital Content Group WarnsGoogle's plan to deprecate cookies set by ad-tech companies raises competitive concern ...
- Facebook Ad Targeting Bounces Back In Wake Of Apple iOS 14.5The Facebook Audience Size Report for July 2021 offers a view in ...
- DoubleVerify Adds Performance To Protection In Move To Build A PowerhouseCEO Mark Zagorski plans to build DoubleVerify into a powerhouse by broadeni ...
- FLoC BlockersAmazon is disrupting Google's new tracking capability, called FLoC. The facts ...
- Google's Cookie Phaseout Delay: What Vevo, Other Ad Execs Really Think"It's been easy for marketers to pivot away and chase these typ ...
- Google Gives Ad-Tech Companies A Reprieve... For NowGoogle's decision to delay its cookie-blocking plan might benefit ad-tech companies ...
