Tag results for "cookie tracking"
- Google Releases Privacy Sandbox TimelineGoogle released the detailed timeline for its Privacy Sandbox, including the timi ...
- Saying Goodbye To Third-Party Cookies: Lessons From PharmaMany digital activations don't rely on third-party cookies. These have been t ...
- LoopMe Uses Survey Tool To Aid In Discovery, Build AudiencesPurchaseLoop Audiences debuted this week from LoopMe as a standalone offering availab ...
- Google's Cookie Plans Could Have 'Dire Impact,' Digital Content Group WarnsGoogle's plan to deprecate cookies set by ad-tech companies raises competitive concern ...
- Facebook Ad Targeting Bounces Back In Wake Of Apple iOS 14.5The Facebook Audience Size Report for July 2021 offers a view in ...
- DoubleVerify Adds Performance To Protection In Move To Build A PowerhouseCEO Mark Zagorski plans to build DoubleVerify into a powerhouse by broadeni ...
- FLoC BlockersAmazon is disrupting Google's new tracking capability, called FLoC. The facts ...
- Google's Cookie Phaseout Delay: What Vevo, Other Ad Execs Really Think"It's been easy for marketers to pivot away and chase these typ ...
- Google Gives Ad-Tech Companies A Reprieve... For NowGoogle's decision to delay its cookie-blocking plan might benefit ad-tech companies ...
- Google's Delay On Cookie Removal Offers Limited Reprieve For PublishersPublishers can be forgiven if they're suspicious of Google's proclaimed support f ...
- Google Pauses FLoC, Extends Cookie Deadline To Late 2023Google has extended its deadline to deprecate third-party cookies in its Chro ...
- Tubi To Implement Unified ID 2.0Tubi is the latest publisher to use The Trade Desk's audience identi ...
- Ad-Tech Company NaviStone Prevails In Privacy BattlesTech company NaviStone has defeated two privacy lawsuits in Pennsylvania and Californ ...
- Cookieless Analytics Tool Is Offered By ContentsquareThe new solution relies on the behaviors and goals of website visito ...
- Amazon Allegedly Blocking Google FLoC: ReportsAmazon is allegedly blocking Google's tests with its Federated Learning of Cohor ...
- Neutronian Launches Cookieless Certification Process, Verifies First CompanyAffinity Answers became the first data provider to go through Neutronian's verificati ...
- Grappling With The Cookieless FutureAdvertisers need to change the how of media targeting, rather than t ...
- The Cookieless Future Could Be A Golden Age For MarketersThe demise of browser cookies does not have to lead to oblivi ...
- Why Context Matters, Especially When It's Standing Right In Front Of YouIt may be too soon to proclaim that context is once aga ...
- Merkle's Cookie-Crumble Guide To The FutureThe deprecation of third-party cookies continues to intensify, along with confusion. Merk ...
- Performance Without Cookies Expected To Drop, Marketers SaySome 69% of marketers expect ad performance to drop without cookies, a ...
- Google Promises Not To Build A Privacy 'Backdoor'Google Marketing Livestream will kick off Thursday with a focus on chan ...
- Google Analytics Will Soon Work Without CookiesGoogle on Thursday announced privacy features that allow marketers to gain insigh ...
- Clinch $10M Funding Strengthens Personalization Roadmap Without CookiesClinch on Thursday announced it has received $10 million in Series ...
- Publishers Grapple Over Email, Contextual Targeting To Replace Third-Party Cookies"I believe in the value exchange, but I don't think we ne ...
- Premium Programmatic Will Rise As Cookies Crumble, Data From FatTail SuggestsPublishers are betting on the rise of automated deals offering the sca ...
- A Cookie-less Future: How Marketers Can PrepareAlthough cookies play a fundamental role in the usability of the Interne ...
- OpenAP Introduces 'OpenID,' New Identifier For Linear TV/Digital AdvertisingOpenAP has signed major agency holding companies, including Dentsu Media, GroupM, Hawor ...
- Rakuten Advertising Looks Past Apple Privacy Changes To Thriving BusinessWill more ad dollars be pushed into affiliate marketing as Google, Appl ...
- Ad World Shaken By Onslaught Of Universal IDs As It Prepares To Give Up CookiesChanges in the ad industry have prompted insiders to innovate in da ...
