Tag results for "cookie tracking"
- Lawmakers Signal Privacy Crackdown, Urge Probe Of Facebook Tracking Code"The American people deserve to know whose personal information was shared wi ...
- Google Says Automation Will Support Advertisers In A World Without CookiesGoogle is collaborating with the advertising industry to transition to new priva ...
- Marketers Say Performance-Driven Media Are Vital For 2023Marketers also face uncertainties as consumer privacy becomes a bigger issue, leadi ...
- Brand Safety Is Negatively Affected By Loss Of Cookies, Marketers SayMarketers are seven times more likely than average to say they s ...
- Why The Industry Can't Pause Action On CookiesGoogle has extended the cookie's lifespan for another year encouraging some compani ...
- Yahoo Becomes Taboola's Largest Shareholder, Enters Exclusive 30-Year Commercial AgreementThe collaboration will help advertisers face the challenge of successfully targeting a ...
- Cookieless: Yahoo Identity Solution Adds PartnersMarissa Mayer may be concerned that the value of search at Goog ...
- Consumers' Willingness To Share Data Depends On Personal Preference, Study Findsthe vast majority of Americans are aware their data is being tracke ...
- Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes UrgentGoogle Topics is the most popular solution when it comes to complian ...
- The Cookie Diet: Brands Are Slightly Less Worried About Privacy, Merkle ReportsAlthough marketers seem less concerned about privacy issues, most feel that priva ...
- Google Has Until 2028 To Satisfy A Competition And Markets Authority Commitment: ReportConsumer concerns about data privacy and regulatory pressure have left Google wi ...
- Tealium Adds Consent Management, Other ToolsUngoverned data can be a liability, the company says. ...
- DoubleVerify Launches Attention Measurement, Mondelez First To UseDoubleVerify on Wednesday announced the launch of the DV Attention Lab wi ...
- Why You're Failing If You Aren't Testing Cookieless Solutions NowHere are three key ways marketers can set themselves and their bran ...
- Publishers Prepare For Loss Of Tracking Cookies With Other IDsThe digital advertising market is expected to support about five to ...
- Ad Groups Say Proposed California Privacy Regulations Conflict With Law"We are concerned that several provisions in the proposed regulations contravene t ...
- Privacy Claim Revived Against Ad-Tech Company NaviStoneNaviStone must face a class-action complaint over its tracking technology, which alleged ...
- Media Professionals Disconnected From Consumers' Views On Protecting Data, IAS Study FindsMedia professionals are not in sync with consumers' understanding of data priva ...
- Cisco Meraki CMO Doesn't Believe Browser Cookies Will 'Go Completely Away'Cisco Meraki's top marketer doesn't believe cookies will completely disappear. ...
- TransUnion And Canvas Worldwide Partner, Use Data, Privacy Ad Practices To Support BrandsIndependent media agency Canvas Worldwide has formed a partnership to tap in ...
- ChannelAdvisor Pursues Integration With CriteoExpansion into other media remains a top priority for ChannelAdvisor in t ...
- FTC Considers Curbs On 'Commercial Surveillance'The FTC on Thursday officially began the lengthy process of crafting priva ...
- DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase PathHavas Media Group VP of analytics Dana Cohen has worked with custom ...
- DuckDuckGo Goes Even Deeper To Block Microsoft Scripts In BrowsersDuckDuckGo Friday announced it will begin to block Microsoft tracking scripts ...
- Google Begins Interest Group-Based Ad ExperimentThe company wrote in a post that it does not expect t ...
- Federal Privacy Bill Draws Opposition From CaliforniaCalifornia's privacy agency unanimously voted to oppose a federal privacy bill th ...
- The Contrary Consumer: Average Person Wants Both Privacy AND PersonalizationBrands should start "priming" consumers before asking to collect any data, Bra ...
- Google Delays Phasing Out Cookies In Chrome Until 2024Google said in a statement that it will once again delay t ...
- Banana Boat And Lotame Share Results From First Video Cookieless Targeting CampaignCollaboration with Xaxis, Xandr and PubMatic showed Lotame's solution increased scale acro ...
- Merkle Cookie Crumbs: What Marketers Need To KnowWhat increases the percentage of a website tag being successful? Gerry Bavar ...
