Tag results for "cookie tracking"
- Google Claims New Ad Techniques Are Almost As Good As CookiesGoogle claims that the ad-targeting techniques it outlines in its Privacy Sandb ...
- Google Expects 'FLoC' To Replace Third-Party Cookies In AdsGoogle's major changes in fraud protection and measurement, as well as replaci ...
- Next Generation Of Advertising, Data Collaboration Looks Very DifferentNewly commissioned research from The Winterberry Group delves into the surge ...
- PRAM Seeks Proposals For New System To Identify Web UsersThe five-month old industry organization Partnership for Responsible Addressable Media is seeki ...
- As Cookie Nears End, Interest Piques For Clickstream Analytics"Clickstream analytics" has seen an uptick in intent among brands. We c ...
- Why Sorrell's S4 Capital Acquired Performance Agency Metric TheoryS4 Capital began 2021 with two major U.S. acquisitions, including performance agen ...
- Privacy In The Cookie-Less FutureMarketers need to reset their efforts to attain a privacy-based future. TrafficGuard&rsquo ...
- B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From CustomersA recent privacy survey finds 62% of businesses don't tell customers abo ...
- IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top ChallengesCause-related and mission-based advertising rose late in Q1 and in Q2 202 ...
- French Regulators Fine Google, Amazon Over PrivacyIn an online privacy crackdown, French authorities have fined Google $121 milli ...
- ANA Blasts Apple's Newest Move Against Tracking CookiesApple's latest move in a long-running battle over online privacy involves clampi ...
- Verizon Media Unveils 'Cookieless' ID To Replace Third-Party OnesVerizon Media on Tuesday launched a cookieless ID for the ad industr ...
- Facebook Asks Supreme Court To Decide Whether Tracking Violates Wiretap LawFacebook is urging the Supreme Court to take up a long-running dispu ...
- Home Goods Saw Biggest Rise In First-Time Black Friday Online Buyers: StudyMost areas saw first-time buyers decline vs. 2019. Jewelry had the mo ...
- Turns Out Context May Be King, After AllAmong the solutions being proffered for the ongoing deprecation of the cook ...
- AppsFlyer Funding From Salesforce Ventures Values It At $2 BillionSalesforce Ventures' latest investment supports AppsFlyer's focus on becoming a customer-focused, privacy-fir ...
- NaviStone, Harriet Carter Argue That Consumers Consented To Data Collection By Not Blocking CookiesVisitors to Harriet Carter Gifts' website had no "reasonable expectation of privac ...
- Marketers Mostly Clueless About Apple IDFA ChangesSome 73% of marketers expect a negative impact of IDFA changes ...
- Apple: EU Privacy Activists File Complaint Based On IDFAApple IDFA or Identifier for Advertisers, under scrutiney by privacy activist gro ...
- Lotame Nabs Former Verizon Media VP Eliza Nevers, Pushing To Keep An Open WebNevers held leadership positions in product and strategy at Verizon Media, Advertising.co ...
- Andrew Yang Backs Chrome Users In Privacy Battle Against Google"The California Constitution establishes (and courts have recognized) that Californians have ...
- Dynamic Yield Offers Compliant Cookie-Consent ToolNo data can be collected with cookies without affirmative permission, the compa ...
- Report: Marketers Pessimistic About Third-Party Cookie ChangesSeven in 10 believe digital advertising will be adversely affected by the ...
- Lotame Unveils Cookieless Identity SolutionThe people-based identity solution, Panorama ID, connects all types of device identifie ...
- Chrome Privacy Setting Malfunctions, Fails To Delete Data About Activity On GoogleGoogle's Chrome browser retains data about users' activity on Google.com and YouTu ...
- Semcasting Launches Self-Serve Identity Resolution, Audience Design, Attribution PlatformData is never copied or stored. The brand's identifier is the ...
- Ivacy VPN Adds Startpage Private Search EngineStartpage has partnered with VPN service Ivacy, adding Startpage as a priva ...
- Captify's Newly Appointed VP Partnerships, EMEA Relies On Words To Live By"The harder you work, the luckier you get" is the best advi ...
- IBM Watson Advertising Expands Suite, Makes Artificial Intelligence The BackboneThe capabilities allow brands to reach consumers under strict privacy guidelines. Nielse ...
- TransUnion's Tru Optik Acquisition To Strengthen Cookieless Identity-Based Marketing, Reach Into CTVMatt Spiegel, TransUnion EVP of marketing solutions, believes the two companies c ...
