Tag results for "cookie tracking"
- Merkle Tests Performance Models, Strengthens OthersSome performance models might not ring the cash register, but all are ...
- 'NYT' Takes Needed Step To End Third-Party CookiesInstead, the newspaper will use the data collected directly from readers to ...
- Consenting Adults? EU Data Board Says You Can't Use Cookie Walls To Drive ConsentYou can't infer consent from the act of scrolling -- and email ...
- GfK, Dstillery Reimagine Automotive Ad TargetingGfK and Dstillery believe they have developed an ad-targeting model that strongly ...
- Microsoft Advertising Rolls Out Cookie-Based ExperimentsCookie-based experiments on Microsoft Advertising now is an option available where customers, when they ...
- Cookieless Targeting Finds Its Way Into Online Advertising From Unlikely Tech CompaniesLooking to find a solution to Google's cookie shutdown, companies are rolling ...
- A Guide To Understanding And Surviving A Cookie-less WorldThe cookie has become the crutch of our digital advertising ecosystem. As ...
- Making Sense Of Google's Cookieless EnvironmentA study released Tuesday helps marketers understand Google Ad Exchange's performance across ...
- Court Revives Claims Privacy Claims Over Facebook's 'Like' ButtonSiding against Facebook, a federal appellate panel has revived a lawsuit claiming ...
- Creatives Are Ahead Of The Curve In Welcoming A Future Without CookiesThey obviously have the least to lose, but creatives are showing that ...
- Creatives And Senior Ad Execs Disagree On The Loss Of Cookies"Netimperative" is reporting on new research that shows while 25% of senior ...
- 65% Of Consumers Believe It's A Risk To Give Up Their Data To BrandsPeople willing to share data with brands increasingly want to know the ...
- Time To Overhaul The Industry Data Labeling SystemData experts at Lotame believe it's time to stop using antiquated terms ...
- Phase-Out Of Third-Party Cookies Is Win For EmailThis is an opportunity for anyone driving an audience to their website ...
- Decline In Ad Inventory Expected From Google's Cookie-Free ShiftAdvertisers will see a decline in ad inventory in the short term, ...
- How Kantar Plans To Reinvent Measurement In Google's Cookieless WorldKantar has been testing technical methods, forming direct integration partnerships, and developing ...
- Let's Find 'Anti-Fragile' Solutions To The Loss Of The CookieWriter Nassim Taleb coined the term anti-fragile to describe things that actually ...
- The New 'C Word:' CommunityAt the IAB Annual Leadership Meeting this week, "community" gathered momentum as ...
- CIMM To Launch Joint Initiative For Ad Campaign Data StandardsLooking to find standard data formats for ad campaigns, Coalition for Innovative ...
- Facebook to Close Audience Network for Mobile WebsitesFacebook will close its Audience Network in April. The service allowed advertising ...
- The Google ManeuverGoogle's ban of third-party cookies in Chrome could destroy thousands of jobs, ...
- Publishers, Not Data, Become Focus Since Google's Announcement To Squash Third-Party CookiesAdvertisers are focusing more on publications than audience data since Google announced ...
- Learning To Live Without The CookieGoogle is attempting to kill the cookie — the foundation of most ...
- YouTube And Channel Operators Urge Judge To Dismiss Lawsuit Over Children's PrivacyThe mother of a 5-year-old YouTube viewer has no grounds to sue ...
- Google Cookie Move Raises Concerns Of A Return To Last-Click ModelAttribution could become one of the major challenges to Google's decision to ...
- Cuebiq's Privacy Expert And Former Yahoo Data, Privacy Lead Talks Data, CCPA, Cookie TrackingShane Wiley spoke with "Data & Programmatic Insider" about his career as ...
- Google Researchers Say Workarounds Fail To Fix Underlying Problems In Apple Safari ITPGoogle Security Engineering researchers detailed several data leak issues in Apple's Intelligent ...
- What Does a Cookie-Less World Mean For ATV? Here's Comscore's TakeComscore believes it's well-positioned to benefit because of its focus on contextual ...
- Baking Up New Strategies For A Post-Cookie WorldAs an industry defined by change, we should all begin embracing the ...
- Autotrader Develops Targeting Around Apple's, Google's Decision To No Longer Support CookiesThe company seems to have created a closed-loop data system, building out ...
