Tag results for "cookie tracking"
- Apple Gives Publishers Another Reason To Go Cookie-LessThe latest version of the software that runs iPhones could hurt digital ...
- Eyeota Integrates With ID5 For Identity, Privacy VerificationAudience tech platform Eyeota on Monday will announce the global integration of ...
- Google Display & Video 360, Campaign Tools Improve Forecasting, Measurement For CTV, Video AdsGoogle on Wednesday introduced a series of tools in Display & Video ...
- DoubleVerify's Custom Contextual Targeting Moves Into BetaRecent measures taken by Google Chrome and Apple Safari browsers prompted DoubleVerify ...
- Apple Delays Debut Of Anti-Tracking Tool Until Early Next YearApple's decision to delay the debut of its anti-tracking feature in the ...
- Will The Email Address Replace The Cookie As An Identifier? Experts Weigh InEmail is being hailed as the net big online identifier in a ...
- Google Seeks Dismissal Of Privacy Suit Alleging It Tracks 'Incognito' Users"This is not a case where Google received data surreptitiously, much less ...
- You're Missing 40% Of Your Audience. Here Are The ConsequencesApple began restricting third-party cookies on Safari in 2014, with Firefox following ...
- Humongous 1st-Party Platform Integrates With Google Data Hub, Enables 1-to-1 YouTube MatchingThe integration of one of the world's largest first-party consumer data platforms ...
- Google 'Spying' On People's App Use, Lawsuit ClaimsGoogle employees "spy" on smartphone users, collecting their sensitive data and information ...
- Third-Party Cookie Implosion As AI-Powered CDP Mixes With Customer Identity Data ExpertThe partnership, which gives advertisers an alternative to rebuilding campaigns based on ...
- Firefox Takes New Step To Stop Tracking By Ad Tech CompaniesMozilla's Firefox will attempt to shut down "redirect tracking" -- a technique ...
- How To Learn To Stop Worrying And Love The Cookie-Less FutureContextual ad placements are more meaningful than ads served to people based ...
- Chrome Users Sue Google Over Alleged Tracking"Although Google promises that Chrome users can opt out of Google surveillance ...
- Conde Nast Shows More Signs Of Cookie-Less Future For PublishersThe company's tech aims to reach high-intent audiences with contextual targeting, meaning ...
- LiveIntent To Fuel Onboarding Services For InfoSumEmail address is used as the identifier in an era when cookie ...
- Apple Seems To Predict COVID-19 Hot SpotsApple has become somewhat of a barometer for how the COVID-19 pandemic ...
- Infutor Launches Service To Help Brands Get Ready For Cookie-Less FutureInfutor's CRM FreshLink is a data-as-a-service product that helps brands achieve identity ...
- The Cookieless Future Won't Give Up On DataA few companies -- Clickagy, LiveRamp, and Infutor -- have been working ...
- Black Lives Matter Movement Shifts Consumer Behavior, Data Segments WorldwideData collected and shared separately by Clickagy and Eyeota shows a change ...
- Merkle Tests Performance Models, Strengthens OthersSome performance models might not ring the cash register, but all are ...
- 'NYT' Takes Needed Step To End Third-Party CookiesInstead, the newspaper will use the data collected directly from readers to ...
- Consenting Adults? EU Data Board Says You Can't Use Cookie Walls To Drive ConsentYou can't infer consent from the act of scrolling -- and email ...
- GfK, Dstillery Reimagine Automotive Ad TargetingGfK and Dstillery believe they have developed an ad-targeting model that strongly ...
- Microsoft Advertising Rolls Out Cookie-Based ExperimentsCookie-based experiments on Microsoft Advertising now is an option available where customers, when they ...
- Cookieless Targeting Finds Its Way Into Online Advertising From Unlikely Tech CompaniesLooking to find a solution to Google's cookie shutdown, companies are rolling ...
- A Guide To Understanding And Surviving A Cookie-less WorldThe cookie has become the crutch of our digital advertising ecosystem. As ...
- Making Sense Of Google's Cookieless EnvironmentA study released Tuesday helps marketers understand Google Ad Exchange's performance across ...
- Court Revives Claims Privacy Claims Over Facebook's 'Like' ButtonSiding against Facebook, a federal appellate panel has revived a lawsuit claiming ...
- Creatives Are Ahead Of The Curve In Welcoming A Future Without CookiesThey obviously have the least to lose, but creatives are showing that ...
