Tag results for "cookie tracking"
- Let's Find 'Anti-Fragile' Solutions To The Loss Of The CookieWriter Nassim Taleb coined the term anti-fragile to describe things that actually ...
- The New 'C Word:' CommunityAt the IAB Annual Leadership Meeting this week, "community" gathered momentum as ...
- CIMM To Launch Joint Initiative For Ad Campaign Data StandardsLooking to find standard data formats for ad campaigns, Coalition for Innovative ...
- Facebook to Close Audience Network for Mobile WebsitesFacebook will close its Audience Network in April. The service allowed advertising ...
- The Google ManeuverGoogle's ban of third-party cookies in Chrome could destroy thousands of jobs, ...
- Publishers, Not Data, Become Focus Since Google's Announcement To Squash Third-Party CookiesAdvertisers are focusing more on publications than audience data since Google announced ...
- Learning To Live Without The CookieGoogle is attempting to kill the cookie — the foundation of most ...
- YouTube And Channel Operators Urge Judge To Dismiss Lawsuit Over Children's PrivacyThe mother of a 5-year-old YouTube viewer has no grounds to sue ...
- Google Cookie Move Raises Concerns Of A Return To Last-Click ModelAttribution could become one of the major challenges to Google's decision to ...
- Cuebiq's Privacy Expert And Former Yahoo Data, Privacy Lead Talks Data, CCPA, Cookie TrackingShane Wiley spoke with "Data & Programmatic Insider" about his career as ...
- Google Researchers Say Workarounds Fail To Fix Underlying Problems In Apple Safari ITPGoogle Security Engineering researchers detailed several data leak issues in Apple's Intelligent ...
- What Does a Cookie-Less World Mean For ATV? Here's Comscore's TakeComscore believes it's well-positioned to benefit because of its focus on contextual ...
- Baking Up New Strategies For A Post-Cookie WorldAs an industry defined by change, we should all begin embracing the ...
- Autotrader Develops Targeting Around Apple's, Google's Decision To No Longer Support CookiesThe company seems to have created a closed-loop data system, building out ...
- Ad Industry Blasts Google's Cookie-Blocking PlanGoogle's decision to block cookies set by ad-tech companies could "choke off ...
- Google Accepts The Cookie Is Finally CrumblingIt's been crumbling for a while, but now Google gives it two ...
- Google To Restrict Cookies Set By Ad NetworksGoogle's Chrome browser plans to limit tracking by ad networks and other ...
- Google To Phase Out Third-Party Cookies Within Two YearsThe aggressive timeline will have a domino effect, with other companies in ...
- No More Cookies, Eh? Just You Consumers Wait!If consumers feel the pain of what bad advertising looks like, maybe ...
- Ad Industry Asks California To Scrap 'Extralegal' Do-Not-Track MandateThe ad industry is urging California's attorney general to back away from ...
- Brand Safety Institute Pushes 'Standardized' Consumer IdentifiersA standardized identifier can improve people's online experiences by limiting the number ...
- Why Individual Publishers Are The Ultimate 'Walled Gardens,' Why They Need To Be Rolled UpA consensus has emerged that first-party data -- especially the kind collected ...
- OpenX, LiveRamp Integration Will Help Publishers Prepare For A 'Cookieless' EcosystemPublishers can match user authentication data such as email addresses with LiveRamp's ...
- Encrypting Domain Names Will Combat 'Abuse' By ISPs, Mozilla Tells Congress"Proactive measures have become necessary to protect users in light of the ...
- Duopoly Dealt A Winning Hand By Brexit And GDPRThat is what the eMarketer researchers reckon is behind the duopoly hitting ...
- California Governor Signs Law Requiring Data Brokers To RegisterThe data broker bill, one of several new amendments to California's privacy ...
- Senators Urge FTC Not To Weaken Children's Privacy RulesThe letter comes in advance of the FTC's planned Monday workshop on ...
- EU Rules That Consent On Cookies Really Does Mean ConsentGDPR could not be any clearer around consent having to come from ...
- Google Must Face 'Safari Hack' Privacy Lawsuit In UKAppellate judges in the U.K said Wednesday that iPhone users can sue ...
- Companies Can't Use Pre-Checked Boxes To Obtain Consent For Cookies, EU Court SaysEurope's highest court ruled Tuesday that companies can only track users who ...
