Tag results for "cookie tracking"
- Verizon Media Intros Alternative Online Tracking Identifier As Another Browser Blocks Google FLoCAdd Vivaldi to the browser companies that refuse to support Google's FLo ...
- Cookie Anxiety: Why Brands Are Sweating And What They Can Do About ItThe answer to the end of the cookie is to talk ...
- Brave, DuckDuckGo Opt-Out Users From Google FLoCPrivacy web browser Brave and search engine DuckDuckGo recently announced plans ...
- Texas-Led Antitrust Case Misunderstands Online Ads, Google Tells Court"The government intervention sought by plaintiffs would do significant harm to t ...
- Data Alternatives: What Marketers Can Do To Increase PerformanceAffinity Solutions commissioned Forrester Consulting to evaluate companies' readiness to work wi ...
- Publicis Strikes Exclusive Deal With The Trade Desk, Integrates Epsilon's Consumer IDs As Cookie SolutionNearly two years after it acquired big consumer data platform Epsilon f ...
- Google Presses Judge To Throw Out Larceny Claim In Chrome Privacy BattleGoogle is asking a federal judge to reconsider her recent decision allowi ...
- The Fourth-Party Cookie - How It Looks And ActsCookie-fatigued advertisers who are thinking too much about Google's Cohorts might g ...
- The Internet Finally Comes Of AgeThe internet as an advertising medium turns 27 this year. Its four ...
- Future Global Charts Ecommerce Course For Cookieless Web"We focus on what we like to call 'commerce content.' Mike Peralt ...
- Google Delays FLoC Testing In EuropeGoogle will be doing FLoC tests in the U.S. and is "worki ...
- Google Suffers Another Defeat In Privacy Battle Over ChromeSiding against Google, a federal judge has refused to dismiss a priva ...
- Google Plan For Cookie-Less Targeting Is Anticompetitive, States ClaimGoogle puts its Chrome browser "at the center of tracking and targeting ...
- How We Went From Magic Cookies To The Art Of MisdirectionWhile many consumers have some implicit knowledge why digital identity trackers exis ...
- How Cookies Crumble At Some Of The Largest CompaniesSome companies will become opportunists, or disrupters and pioneers. Some like Be ...
- Mano Pillai Named CPO At LiveIntent As Firm Prepares For Post-Cookie FutureLiveIntent can help brands leverage an asset they already invest in: emai ...
- IAB To Vet New Addressable Targeting Specs, Including Consumer 'Identity Tokens'A day after Google's top ad manager reiterated the company's decision n ...
- Why This Google Competitor Will Benefit From The Change In Ad TargetingEliminating ad targeting based on browser history will change the ad ecosyste ...
- Privacy Advocates Push Back Against Google's New Targeting PlanGoogle is looking to spin its new plan for cookieless targeted advertisi ...
- How Google's Latest Privacy Moves Will Affect PublishersThe search giant will stop using tracking technologies to identify web user ...
- Google To Stop Selling Ads Based On Browsing HistoryOnce Google phases out third-party cookies, it will not build alternate identifie ...
- LiveIntent's NonID Integrates Into MediaMath, As Google Confirms Alternative Tracking ChangesWith the end of the third-party cookie, brands will need to chan ...
- Google Triggers Mostly Backlash After Rejecting Plans To Replace Cookies With Personal IDsThe ad industry had mixed reactions Wednesday to news that Google wi ...
- How Will Publishers Respond To The Cookiepocalypse?Digital publishers are warily monitoring the changes in privacy and martech. Th ...
- Firefox Unveils New Tool To Prevent Cookie-Based TrackingThe new feature, "Total Cookie Protection," prevents cross-site tracking by keeping cooki ...
- Study Finds 66% Of Marketers Say Audience Beats Context -- But Publishers DisagreeA survey of 200 U.S. senior decision makers found that 60% belie ...
- Experian Company Develops Interoperable Way To Eliminate Fragmented Cookieless AdvertisingExperian-owned Tapad launched an interoperable solution to connect emerging cookieless identifiers ...
- Industry Must Collaborate On Privacy Initiatives, Says IBM Watson Advertising Global HeadIBM is betting on AI to become the backbone of the cookiele ...
- Moosejaw Settles Privacy Claims, But Ad-Tech Company NaviStone Aims To Continue BattleCalifornia resident Jeremiah Revitch has reached a settlement with Moosejaw and ...
- Former LiveRamp Exec Joins Captify As Global VP Of ProductThe strategic new hire by search intelligence company Captify comes as App ...
