- Lawmakers Signal Privacy Crackdown, Urge Probe Of Facebook Tracking Code
PolicyBlog, Wendy Davis - Thursday, February 2, 2023
"The American people deserve to know whose personal information was shared wi ...
- Google Says Automation Will Support Advertisers In A World Without Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 19, 2022
Google is collaborating with the advertising industry to transition to new priva ...
- Marketers Say Performance-Driven Media Are Vital For 2023
Research Intelligencer, Robert Williams - Friday, December 9, 2022
Marketers also face uncertainties as consumer privacy becomes a bigger issue, leadi ...
- Brand Safety Is Negatively Affected By Loss Of Cookies, Marketers Say
Research Intelligencer, Robert Williams - Friday, December 2, 2022
Marketers are seven times more likely than average to say they s ...
- Why The Industry Can't Pause Action On Cookies
MAD, Pranay Damji - Tuesday, November 29, 2022
Google has extended the cookie's lifespan for another year encouraging some compani ...
- Yahoo Becomes Taboola's Largest Shareholder, Enters Exclusive 30-Year Commercial Agreement
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 28, 2022
The collaboration will help advertisers face the challenge of successfully targeting a ...
- Cookieless: Yahoo Identity Solution Adds Partners
Inside Performance, Laurie Sullivan - Monday, November 21, 2022
Marissa Mayer may be concerned that the value of search at Goog ...
- Consumers' Willingness To Share Data Depends On Personal Preference, Study Finds
Digital News Daily, Colin Kirkland - Monday, November 7, 2022
the vast majority of Americans are aware their data is being tracke ...
- Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 4, 2022
Google Topics is the most popular solution when it comes to complian ...
- The Cookie Diet: Brands Are Slightly Less Worried About Privacy, Merkle Reports
Email Insider, Ray Schultz - Wednesday, November 2, 2022
Although marketers seem less concerned about privacy issues, most feel that priva ...
- Google Has Until 2028 To Satisfy A Competition And Markets Authority Commitment: Report
Inside Performance, Laurie Sullivan - Wednesday, October 19, 2022
Consumer concerns about data privacy and regulatory pressure have left Google wi ...
- Tealium Adds Consent Management, Other Tools
Email Marketing Daily, Ray Schultz - Friday, October 14, 2022
Ungoverned data can be a liability, the company says. ...
- DoubleVerify Launches Attention Measurement, Mondelez First To Use
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 5, 2022
DoubleVerify on Wednesday announced the launch of the DV Attention Lab wi ...
- Why You're Failing If You Aren't Testing Cookieless Solutions Now
Marketing Insider, Elise Stieferman - Friday, September 16, 2022
Here are three key ways marketers can set themselves and their bran ...
- Publishers Prepare For Loss Of Tracking Cookies With Other IDs
Research Intelligencer, Robert Williams - Wednesday, September 14, 2022
The digital advertising market is expected to support about five to ...
- Ad Groups Say Proposed California Privacy Regulations Conflict With Law
Digital News Daily, Wendy Davis - Wednesday, August 24, 2022
"We are concerned that several provisions in the proposed regulations contravene t ...
- Privacy Claim Revived Against Ad-Tech Company NaviStone
Digital News Daily, Wendy Davis - Monday, August 22, 2022
NaviStone must face a class-action complaint over its tracking technology, which alleged ...
- Media Professionals Disconnected From Consumers' Views On Protecting Data, IAS Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 22, 2022
Media professionals are not in sync with consumers' understanding of data priva ...
- Cisco Meraki CMO Doesn't Believe Browser Cookies Will 'Go Completely Away'
Data & Programmatic Insider, Laurie Sullivan - Monday, August 22, 2022
Cisco Meraki's top marketer doesn't believe cookies will completely disappear. ...
- TransUnion And Canvas Worldwide Partner, Use Data, Privacy Ad Practices To Support Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 17, 2022
Independent media agency Canvas Worldwide has formed a partnership to tap in ...
- ChannelAdvisor Pursues Integration With Criteo
Inside Performance, Laurie Sullivan - Monday, August 15, 2022
Expansion into other media remains a top priority for ChannelAdvisor in t ...
- FTC Considers Curbs On 'Commercial Surveillance'
Digital News Daily, Wendy Davis - Thursday, August 11, 2022
The FTC on Thursday officially began the lengthy process of crafting priva ...
- DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase Path
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 10, 2022
Havas Media Group VP of analytics Dana Cohen has worked with custom ...
- DuckDuckGo Goes Even Deeper To Block Microsoft Scripts In Browsers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 5, 2022
DuckDuckGo Friday announced it will begin to block Microsoft tracking scripts ...
- Google Begins Interest Group-Based Ad Experiment
Inside Performance, Laurie Sullivan - Tuesday, August 2, 2022
The company wrote in a post that it does not expect t ...
- Federal Privacy Bill Draws Opposition From California
Digital News Daily, Wendy Davis - Friday, July 29, 2022
California's privacy agency unanimously voted to oppose a federal privacy bill th ...
- The Contrary Consumer: Average Person Wants Both Privacy AND Personalization
Email Insider, Ray Schultz - Monday, August 1, 2022
Brands should start "priming" consumers before asking to collect any data, Bra ...
- Google Delays Phasing Out Cookies In Chrome Until 2024
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 27, 2022
Google said in a statement that it will once again delay t ...
- Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 13, 2022
Collaboration with Xaxis, Xandr and PubMatic showed Lotame's solution increased scale acro ...
- Merkle Cookie Crumbs: What Marketers Need To Know
Inside Performance, Laurie Sullivan - Tuesday, July 5, 2022
What increases the percentage of a website tag being successful? Gerry Bavar ...