Tag results for "cookie tracking"
- Sprite Campaign Takes Refreshing Approach To PrivacyPrivacy has become important to brands and consumers - but not t ...
- ID5 Closes $20M Series B Funding, Expands Identity FocusTransUnion and Sir Martin Sorrell's S4S Ventures contributed significantly to the fundi ...
- Kentucky Governor Signs Privacy Law Opposed By Advocacy GroupGovernor Andy Beshear on Thursday signed a privacy law that doesn't gi ...
- What Hackers Do With 54B Leaked CookiesNordVPN has found billions of ad tracking cookies leaked on the da ...
- Kentucky Passes Privacy Bill That Exempts Pseudonymous DataIf enacted, Kentucky's privacy bill won't require companies to allow people ...
- LinkedIn, Samba TV, Amazon Expand Alternative Ad Solutions For First-Party Data OptionsLinkedIn Ads plans to roll out a solution this week to automa ...
- Adobe Launches Real-Time CDP Collaboration With Partner NBCUniversalAdvertisers and publishers will have an expanded tool for real-time collaboration ...
- Fading Data Signals Push Marketers To Question Their AccuracyMore than half of data decision-makers said they're less confident about t ...
- Signal Loss To Shake Up SSPs As Publishers, Advertisers Find WorkaroundsAdjusting to the loss of ad-targeting signals, app developers and publishers a ...
- Google Gives Advertisers An Open-Source Privacy Measurement ToolGoogle on Thursday announced Meridian, the company's first open-source Marketing Mix Mode ...
- Advertisers Still Too Reliant On Third-Party Cookies For Programmatic, Study FindsAlthough Google plans to eliminate third-party cookies by the end of 20 ...
- Georgia Lawmakers Advance Privacy Bill That Exempts Pseudonymous DataGeorgia lawmakers advanced a privacy bill that would allow residents to wie ...
- CPMs On Cookieless Ad Inventory Rise As Competition IncreasesQuantcast CTO Peter Day shared preliminary data around cookieless ad inventory testi ...
- Google Must Fix Third-Party Cookie Competition Concerns Identified By UK CMAUK Competition and Markets Authority told Google it must do more ...
- Sharing Personal Data Becomes Easier When Consumers Don't Feel Prodded Or PushedBrands need to rethink how they collect first-party data, because consumers don ...
- The Cookie Gulch: Tests Show That Publishers Will Feel The ImpactPrebid is ill-prepared for the loss of third-party cookies, Assertive Yield repo ...
- Google Cookies Crumble With Results Better Than Apple, But Not Good EnoughIt's been a difficult transition away from Google Chrome browser cookies f ...
- Cookieless Cross-Device Measurement, CTV Attribution: The Next IntegrationNational University began using cross-device measurement and attribution through a partnership betwe ...
- YouTube, Cartoon Network, Others Continue Battle Over Children's DataLawyers representing young YouTube users are urging a federal judge to all ...
- New Year, New CEO: Ryan Phelan Takes Over At RPE OriginAmong the issues facing email senders is the disappearance of third-party cookie ...
- Transition To Cookieless Advertising Fraught With Psychological ChallengesAttribution and measurement will look very different in a cookieless world, b ...
- Google Privacy Sandbox Hits Major Challenges In Early TestsIAB Tech Lab CEO Anthony Katsur stressed the radical change being implement ...
- Google Chrome's Third-Party Cookie Phaseout Forcing Industry To AdaptMarketers and agencies weigh in to discuss the new tool that defaul ...
- Facebook Collects 'Link History,' Uses Data To Target AdsThe opt-out link history archival feature for Android and iOS devices ...
- Malware Restores Deleted Cookies To Break Into Google AccountsHere's one more reason to say goodbye to tracking browser cookies. ...
- Ad Industry Loses 30-Year-Old ToolWelcome to 2024 and the next phase in cookieless ad targeting: ...
- Cookie Price Inflation On The WayCookie deprecation is finally happening -- which means traditional measurement standards wi ...
- The Countries Contributing Most To Ad-Tracker Increases This YearData suggests the share of ad-tracking requests in user traffic worldwide ro ...
- New Year, New Challenges: Here Are Some The Ad Industry Face"The term 'search engine' will have to go," says Chelsea Digital C ...
- Google Won't 'Save' The Post-Cookie Ad Era - Maybe AI Will"As an industry we're putting way too much emphasis on Privacy Sandbox ...
