Tag results for "cookie tracking"
- Google Reveals Chrome's Third-Party Cookie Phaseout DateGoogle will begin testing a new feature on its Chrome browser, rolli ...
- Microsoft GAI's Power MoveGenerative AI will allow companies to build highly personalized consumer profiles wi ...
- How Pressure Driving Ad Performance Changes MediaA recent survey of advertisers and agency execs found 60% of report ...
- Confidence About Cookieless Future Varies By Job RankC-suite marketing leaders and CEOs tend to be more optimistic than lower-lev ...
- Just For You, YouTube SaysTwo words will change the way brands message consumers in ads a ...
- Google Reminds Advertisers To Prepare For End Of Third-Party CookiesDeprecation of third-party cookies is prompting Google to develop tools that he ...
- Younger Consumers Are Most Likely To Protect PrivacyForty-two percent of people ages 18 to 34 have switched companies ...
- Yahoo's Cookieless ID Becomes Available Through TwilioThe ad industry is undergoing a significant shift toward using first-party da ...
- TikTok Must Face Lawsuit Over Pixel TrackingTikTok must face a privacy lawsuit over allegations that it tracked w ...
- Samsung Ads, Epsilon Partnership Creates First-Party Data Custom AudiencesThe partnership creates an OTT-buying solution to deliver addressable connected TV f ...
- ID5, Microsoft Advertising Deal Supports Publishers In Cookieless TransitionID5 announced a collaboration with Microsoft Advertising as the "advertising world ge ...
- FTC Warns Tax Preparation Companies Over Online TrackingThe FTC warned online tax preparation companies against the use of cookie ...
- Delaware Governor Signs Opt-Out Privacy LawDelaware Governor John Carney has signed a privacy law that gives residen ...
- MobileFuse Focuses On Saying Buy-Bye To TargetingGoogle has been rolling out Privacy Sandbox, its targeting and measurement alternati ...
- 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 YearsSeventy-four percent of ad budgets have been impacted by the economic downtur ...
- How Are You Defining Your Data?Challenges arise when we start diving into how first-party data gets us ...
- Gen Z Loves Social Media, Most Likely To Opt In To Tracking, Tinuiti FindsTikTok led across CPG categories for Gen Z, with Instagram the second-mo ...
- Advocacy Groups Press FTC To Investigate Google Over Children's PrivacyAdvocacy groups on Wednesday renewed their call for the FTC to investiga ...
- Why Retail Media Could Overtake SearchMore than 80% of marketers plan to increase their retail media investme ...
- Retail Media Networks Are Most Effective With Ads For DealsAbout half of online shoppers said they pay attention to ads f ...
- Ericsson Emodo New CRO Dives Into AI, Audience ID-less TargetingRutledge brought more than 20 years of exec leadership experience at so ...
- Underdog Media Monetized Unaddressable Ad Supply With 33Across LexiconAd bid win rates experienced an increase of 140% for 33Across Lexicon-enabl ...
- Privacy Acrobatics: Brands Lack The Resources To Cope With Data ChangesMany firms need technical and legal help to comply with new la ...
- Tracking: What Marketers Should Know About Apple iOS 17Peter Jakus, product manager at Bloomreach, said while Apple has tried ...
- MGID Prepares Ad Industry For A Myriad Of Google's ChangesIt's the thrill of continuous change that keeps some in the ad-technolo ...
- Google Can't Dodge Children's Privacy Claims, Appeals Court ConfirmsGoogle must face claims it violated children's privacy by tracking them f ...
- The Context In Contextual For Targeting Cookieless Advertising Is 'Misunderstood'Contextual is "slightly misunderstood," according to Teads Global VP of Data Jam ...
- Goodway Group CEO Friedman Talks Shiny Objects And Other Topics Ahead Of CannesThe potential and power of creativity is part of being human, ...
- TikTok Trackers Found On Missouri's COVID-19 SiteA government operated Missouri website that offers information about COVID-19 appears ...
- MiQ Names Global Board Members, Focuses On Strategic Partnerships, Acquisitions, ExpansionZillah Byng-Thorne and Rob Norman recently joined the Global Statutory Board ...
