- Google Has Until 2028 To Satisfy A Competition And Markets Authority Commitment: Report
Search & Performance Insider, Laurie Sullivan - Wednesday, October 19, 2022
Consumer concerns about data privacy and regulatory pressure have left Google wi ...
- Tealium Adds Consent Management, Other Tools
Email Marketing Daily, Ray Schultz - Friday, October 14, 2022
Ungoverned data can be a liability, the company says. ...
- DoubleVerify Launches Attention Measurement, Mondelez First To Use
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 5, 2022
DoubleVerify on Wednesday announced the launch of the DV Attention Lab wi ...
- Why You're Failing If You Aren't Testing Cookieless Solutions Now
Marketing Insider, Elise Stieferman - Friday, September 16, 2022
Here are three key ways marketers can set themselves and their bran ...
- Publishers Prepare For Loss Of Tracking Cookies With Other IDs
Research Intelligencer, Robert Williams - Wednesday, September 14, 2022
The digital advertising market is expected to support about five to ...
- Ad Groups Say Proposed California Privacy Regulations Conflict With Law
Digital News Daily, Wendy Davis - Wednesday, August 24, 2022
"We are concerned that several provisions in the proposed regulations contravene t ...
- Privacy Claim Revived Against Ad-Tech Company NaviStone
Digital News Daily, Wendy Davis - Monday, August 22, 2022
NaviStone must face a class-action complaint over its tracking technology, which alleged ...
- Media Professionals Disconnected From Consumers' Views On Protecting Data, IAS Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 22, 2022
Media professionals are not in sync with consumers' understanding of data priva ...
- Cisco Meraki CMO Doesn't Believe Browser Cookies Will 'Go Completely Away'
Data & Programmatic Insider, Laurie Sullivan - Monday, August 22, 2022
Cisco Meraki's top marketer doesn't believe cookies will completely disappear. ...
- TransUnion And Canvas Worldwide Partner, Use Data, Privacy Ad Practices To Support Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 17, 2022
Independent media agency Canvas Worldwide has formed a partnership to tap in ...
- ChannelAdvisor Pursues Integration With Criteo
Search & Performance Insider, Laurie Sullivan - Monday, August 15, 2022
Expansion into other media remains a top priority for ChannelAdvisor in t ...
- FTC Considers Curbs On 'Commercial Surveillance'
Digital News Daily, Wendy Davis - Thursday, August 11, 2022
The FTC on Thursday officially began the lengthy process of crafting priva ...
- DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase Path
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 10, 2022
Havas Media Group VP of analytics Dana Cohen has worked with custom ...
- DuckDuckGo Goes Even Deeper To Block Microsoft Scripts In Browsers
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 5, 2022
DuckDuckGo Friday announced it will begin to block Microsoft tracking scripts ...
- Google Begins Interest Group-Based Ad Experiment
Search & Performance Insider, Laurie Sullivan - Tuesday, August 2, 2022
The company wrote in a post that it does not expect t ...
- Federal Privacy Bill Draws Opposition From California
Digital News Daily, Wendy Davis - Friday, July 29, 2022
California's privacy agency unanimously voted to oppose a federal privacy bill th ...
- The Contrary Consumer: Average Person Wants Both Privacy AND Personalization
Email Insider, Ray Schultz - Monday, August 1, 2022
Brands should start "priming" consumers before asking to collect any data, Bra ...
- Google Delays Phasing Out Cookies In Chrome Until 2024
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 27, 2022
Google said in a statement that it will once again delay t ...
- Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 13, 2022
Collaboration with Xaxis, Xandr and PubMatic showed Lotame's solution increased scale acro ...
- Merkle Cookie Crumbs: What Marketers Need To Know
Search & Performance Insider, Laurie Sullivan - Tuesday, July 5, 2022
What increases the percentage of a website tag being successful? Gerry Bavar ...
- Firefox Turns On New Cookie-Blocking Feature
Digital News Daily, Wendy Davis - Wednesday, June 15, 2022
The new "Total Cookie Protection" tool aims to prevent ad-tech companies fr ...
- Jebbit Debuts New Zero-Party Data Tools
Email Marketing Daily, Ray Schultz - Wednesday, June 15, 2022
The new features are designed to help ecommerce brands create more personaliz ...
- Tealium To Employ Merkury, New Cookieless ID Tool From Merkle
Email Marketing Daily, Ray Schultz - Friday, June 10, 2022
Merkury combines first-party offline and online records within a single ID, Merk ...
- ROI Whacked: Apple's ATT Hurts Results, And So Will The Death Of The Cookie
Email Insider, Ray Schultz - Tuesday, June 7, 2022
But over half of marketers expect to use cookies as identifiers ...
- Ghostery CEO Calls Out Google, Microsoft For 'Redirecting Attention' Away From Privacy
Data & Programmatic Insider, Laurie Sullivan - Monday, June 6, 2022
A recent report from the Irish Council for Civil Liberties calls o ...
- DuckDuckGo CEO Explains Microsoft's Influence On Consumer Privacy
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 30, 2022
DuckDuckGo CEO Gabriel Weinberg left details in a Reddit post last we ...
- DuckDuckGo Launches National Ad Campaign For TV, Radio - Watching You
Search & Performance Insider, Laurie Sullivan - Tuesday, May 17, 2022
Tracker Radar data suggests the feeling of being watched isn't just ...
- DuckDuckGo Adds Feature To Block Google Topics And Fledge
Search & Performance Insider, Laurie Sullivan - Wednesday, May 11, 2022
DuckDuckGo has developed a feature its Chrome extension to block Google's tracki ...
- Cookie Cutter: Brands Already Face An Impact To Their Email Marketing
Email Insider, Ray Schultz - Monday, April 25, 2022
Cookies are not slated to disappear until 2023, but marketers are alrea ...
- Google's Simpler Way For Europeans To Reject Cookies Starts Rolling Out
Search & Performance Insider, Laurie Sullivan - Friday, April 22, 2022
The feature gives users of Google's search engine and YouTube in Euro ...