- MiQ Names Global Board Members, Focuses On Strategic Partnerships, Acquisitions, Expansion
Data & Programmatic Insider, Laurie Sullivan - Monday, June 5, 2023
Zillah Byng-Thorne and Rob Norman recently joined the Global Statutory Board ...
- TikTok Hit With Privacy Lawsuit Over Online Tracking
Digital News Daily, Wendy Davis - Wednesday, May 31, 2023
A California resident has sued TikTok and its parent company, ByteDance, f ...
- March Marked 9th Straight Month Of Ad-Market Spend Decline, Tinuiti Reports
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 24, 2023
February ad spend was down 8.04% year-over-year, according to Tinuiti's report. Mag ...
- Montana Enacts Opt-Out Privacy Law
Digital News Daily, Wendy Davis - Tuesday, May 23, 2023
Montana Governor Greg Gianforte has signed a privacy law gives state residen ...
- Buyer Poll Confirms Shift In Targeting Tactics, More Stress On Audio Media
Digital News Daily, Karlene Lukovitz - Friday, May 19, 2023
Although third-party data still dominates among 44%, 75% expect to migrate so ...
- Data Reveals Programmatic Cookie Alternative Pricing, Impressions
Performance Marketing Insider, Laurie Sullivan - Friday, May 19, 2023
Data shows how cookie alternatives can generate additional revenue for publishers outsi ...
- Google To Disable 1% Of Third-Party Cookies In Chrome
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 18, 2023
Google plans to deprecate third-party cookies for 1% of Chrome users ...
- GumGum's Verity Integrates With MediaMath As First MRC Content-Level Accredited Partner
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 16, 2023
Verity's parent company GumGum on Tuesday will announce the integration of t ...
- Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options
Performance Marketing Insider, Laurie Sullivan - Friday, May 12, 2023
More than half of executives in a recent survey by IDC agre ...
- Florida Lawmakers Pass Privacy Bill With Limited Opt-Out Rights
Digital News Daily, Wendy Davis - Monday, May 8, 2023
Florida lawmakers late last week passed a privacy bill that could gi ...
- Basis, Peer39 Partner To Help Marketers Break The Addiction Of User IDs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 26, 2023
The idea is to help marketers "break the addition of user ID ...
- Tennessee Lawmakers Pass Privacy Bill Viewed As Weak
Digital News Daily, Wendy Davis - Tuesday, April 25, 2023
Lawmakers in Tennessee have passed a privacy bill that doesn't appear ...
- Google Tests AI To Optimize Ad Targeting Without Third-Party Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 18, 2023
Developers of Google Ads and Display & Video 360 have been experimenti ...
- Pepsico Mexican Foods Goes Cookieless, Surpasses Campaign Benchmarks
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 13, 2023
Pepsico Mexican Foods campaigns surpassed previous benchmarks and performed better when targeti ...
- Oracle Can't Shake Advocates' Privacy Lawsuit
Digital News Daily, Wendy Davis - Tuesday, April 11, 2023
Three privacy advocates who brought a class-action complaint against Oracle can proce ...
- LiveRamp, Basis Partner To Defeat Signal Loss In Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 28, 2023
Basis can now use marketers' first-party CRM data to engage customers. T ...
- Mozilla Firefox Rolls Out Privacy Protection On Android
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 14, 2023
Firefox on Tuesday began rolling out Total Cookie Protection (TCP) by defau ...
- Data Clean Rooms - The Promise That Could Power Durable, Privacy-First Measurement
MediaDailyNews, Teodora Scutelnicu - Thursday, March 2, 2023
Will Probabilistic become the new Deterministic? Data clean rooms can create ...
- Cookie Banners Could Soon Include AdChoices Icon
Digital News Daily, Wendy Davis - Tuesday, February 14, 2023
Online publishers and brands that greet website visitors with "cookie banners" m ...
- Lawmakers Signal Privacy Crackdown, Urge Probe Of Facebook Tracking Code
PolicyBlog, Wendy Davis - Thursday, February 2, 2023
"The American people deserve to know whose personal information was shared wi ...
- Google Says Automation Will Support Advertisers In A World Without Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 19, 2022
Google is collaborating with the advertising industry to transition to new priva ...
- Marketers Say Performance-Driven Media Are Vital For 2023
Research Intelligencer, Robert Williams - Friday, December 9, 2022
Marketers also face uncertainties as consumer privacy becomes a bigger issue, leadi ...
- Brand Safety Is Negatively Affected By Loss Of Cookies, Marketers Say
Research Intelligencer, Robert Williams - Friday, December 2, 2022
Marketers are seven times more likely than average to say they s ...
- Why The Industry Can't Pause Action On Cookies
MAD, Pranay Damji - Tuesday, November 29, 2022
Google has extended the cookie's lifespan for another year encouraging some compani ...
- Yahoo Becomes Taboola's Largest Shareholder, Enters Exclusive 30-Year Commercial Agreement
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 28, 2022
The collaboration will help advertisers face the challenge of successfully targeting a ...
- Cookieless: Yahoo Identity Solution Adds Partners
Performance Marketing Insider, Laurie Sullivan - Monday, November 21, 2022
Marissa Mayer may be concerned that the value of search at Goog ...
- Consumers' Willingness To Share Data Depends On Personal Preference, Study Finds
Digital News Daily, Colin Kirkland - Monday, November 7, 2022
the vast majority of Americans are aware their data is being tracke ...
- Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 4, 2022
Google Topics is the most popular solution when it comes to complian ...
- The Cookie Diet: Brands Are Slightly Less Worried About Privacy, Merkle Reports
Email Insider, Ray Schultz - Wednesday, November 2, 2022
Although marketers seem less concerned about privacy issues, most feel that priva ...
- Google Has Until 2028 To Satisfy A Competition And Markets Authority Commitment: Report
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 19, 2022
Consumer concerns about data privacy and regulatory pressure have left Google wi ...