Tag results for "cross-device targeting"
- How To Hold Your Data Provider AccountableManish Ahuja, chief product officer at Qualia, talks about the state ...
- Adobe Positions Cross-Device Co-op As An Alternative To Facebook/GoogleAdExchanger's Kelly Liyakasa reports that Adobe is hoping to fill a vo ...
- Chipping Away At Cross-Device MythsIt's up to us to chip away at the myths that ho ...
- Drawbridge CEO: 'Programmatic Has Led the Charge For Cross-Device'Street Fight features an interview with Drawbridge founder Kamakshi Sivaramakrishnan who discusses t ...
- BuzzFeed's CMO Talks New Premium Offering, Attribution ChallengeBuzzFeed launched a new ad format called Swarm at South by Southwe ...
- Steps On The Path To Omni-Channel AttributionWe caught up with Tom Desaulniers, president and co-founder of Go2mobi, ...
- Beacon Service Claims To Bridge Offline and OnlineAdvertisers are being promised the ability to bridge the gap between onli ...
- Facebook's Atlas Faces Ad-Serving ChallengesAdExchanger's Sarah Sluis reports on Facebook's Atlas' challenges in serving the mark ...
- Samsung's 837 Brand Experience Playfully Creates DemandEven though you can't buy there, Samsung 837 is all about usi ...
- Drawbridge Expands Beyond Ad TechTechCrunch has an interesting profile of Drawbridge which is looking beyond i ...
- Engagement And Privacy In A Cross-Device WorldIn a panel called "Solving For Mobile Matching," Scott Harkey, president, Owe ...
- Google Store Visits Launch, Will Link Store and Digital Activity Google is set to unveil its latest attribution tool geared toward helpi ...
- More Online Ad Campaigns Using TV Data For Targeting, Says VideologyAdvertisers are increasingly coordinating their on-air and online campaigns by using da ...
- In Data We TrustIncreasingly, consumers expect perfect information. They don't trust brands' claims, and th ...
- Microsoft, AOL Deal: Content Lessens The Load Of AdsAdvertising agency execs say Google's decision to eliminate paid-search advertisements from t ...
- Verizon Ventures Explains Its Interest In Ad Tech InvestmentsAdExchanger spoke with Mark Smith, executive director of Verizon Ventures, about its investme ...
- PushSpring Partners With LiveRamp To Expand Availability Of Data And DistributionPushSpring, a mobile app audience data provider, on Tuesday announced a partnersh ...
- O2 Opens Up Mobile Data For Better London Underground TargetingTelefonica is opening up phone usage and browsing data from its ...
- Avoid The Big Data Hangover: Mine What You Already HaveRather than make your foray into Big Data with sexy projects li ...
- Cross-Device Streaming Spikes For CBS During Super BowlAdExchanger reports that ratings data from Nielsen showed that Super Bowl ...
- Delivering Scalable, Effective Advertising With Cross-Channel Agility Actionable, applicable data is the cornerstone of effective cross-channel marketing but wi ...
- Lotame Names Doron Wesly SVP And CMOLotame, a cross-screen data management platform (DMP) on Wednesday announced it nam ...
- Latino Vote Skews Younger And Is Growing FastIn the 2012 cycle, there were 23.3 million eligible Latino voters. Th ...
