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Cross-Device Streaming Spikes For CBS During Super Bowl

AdExchanger reports that ratings data from Nielsen showed that Super Bowl 50 was the second highest-rated Super Bowl in metered markets in the game’s history, while cross-device streaming far surpassed previous years. The game offered CBS the opportunity to promote its programming and support for mobile and over-the-top (OTT) streaming. The game reached an average total of 111.9 million viewers, peaking at 115.5 million viewers during key game highlights, according to data based on Nielsen live and same-day Fast Ratings. By comparison, an average of 114.4 million viewers tuned into the 2015 game on NBC, topping out around 121 million viewers at peak moments. Notably, 4 million unique viewers streamed the game on desktop, mobile, tablets and connected TVs across CBS and NFL properties. That data surpassed last year's number from NBC which was 2.5 million uniques.  Average view time for those users was 101 minutes, while the average audience per minute was 1.4 million.

Super Bowl 50 supported multiple devices and platforms: Viewers could tune into CBS and,via the CBS Sports App on devices like Apple TV, Amazon FireTV, Roku, Chromecast and Xbox One. Other options included the NFL mobile app for Verizon subscribers and Verizon’s Go90 service.

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