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Drawbridge Expands Beyond Ad Tech

TechCrunch has an interesting profile of Drawbridge which is looking beyond its identity as an ad tech company. In fact, Drawbridge has built technology to determine when the same person is using multiple devices. Cross-screen identity is a big deal as advertisers want to target the same person on multiple owned devices. The technology will enable data from one device to be used (in an anonymized way) to target ads on another. CEO Kamakshi Sivaramakrishnan told TechCrunch that over the last year or more, the company has also launched data licensing and software-as-a-service products for non-advertising customers. Sivaramakrishnan said the company "reached an annualized run rate of $100 million in the fourth quarter of 2015, split more-or-less evenly between ad- and non-ad revenue."

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